• RRP: £16.99
  • You Save: £2.11 (12%)
FREE Delivery in the UK.
Only 8 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
The Social Media MBA: You... has been added to your Basket
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Expedited shipping available on this book. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Hardcover – 6 Jan 2012

4.2 out of 5 stars 24 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£14.88
£7.00 £3.99
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£14.88 FREE Delivery in the UK. Only 8 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

  • The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
  • +
  • The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy
  • +
  • 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Total price: £36.00
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your e-mail address or mobile phone number.




Product details

  • Hardcover: 276 pages
  • Publisher: John Wiley & Sons; 1st edition (6 Jan. 2012)
  • Language: English
  • ISBN-10: 1119963230
  • ISBN-13: 978-1119963233
  • Product Dimensions: 16.3 x 2 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 216,854 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

′Standalone, easy–to–read chapters with a clear structure. (CPO Agenda, April 2012)

Written with clear experience, bringing a new perspective to an older subject.   (Professional Manager, May 2012)

 

 

From the Inside Flap

Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.

Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.

Europe′s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.


See all Product Description

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:


Related Media

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover Verified Purchase
I bought this book hoping it would help me develop a strategy for social media marketing, which really it was never intended to do, although it has helped me develop my own. It's full of great ideas and very inspirational but doesn't really lay down a step-by-step guide. The particularly good part of this book is th case studies section and the parts written by others in the same industry as this is real life experience and very useful to the rest of us. I'd still highly recommend this book to anyone working in the Social Media arena.
Comment 6 of 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
There is more to social media than just being online. There is a whole industry waiting to take you in a coordinated way, and help you use it as a powerful tool in your business. With "The Social Media MBA" by Christer Holloman, this communication and marketing tool is brought alive in a book that engages effectively. Christer Holloman has brough together a number of social media experts to give a wholistic view of a tool that supports effective and productive communication.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Like many folks nowadays, much of my life is spent living out of hotels. My room and my car are my university. So sat in the bar one night, having some food and reading this book. One of my regular dinner companions asked if he could look at the book. The next week he had been to Amazon as well.

Firstly, an MBA does not teach you much about marketing but does equip you to talk in the same secret language to another MBA graduate. This book is practical and does try to science itself up by including a raft of theories and acronyms. Fear not though, the core of it is actually quite good. The case studies are punchy and explain big name businesses' approaches to social media.

There is a lot of good writing on influence, brands and also about the speed of bad news / customer service. If you have been honest in the build of your social media set up and you do a good job, there is a high chance that you will have a number of advocates who would jump to your assistance.

So many businesses are tempted to press the big social media button without actually doing anything social. Go visit a local restaurant website and I bet you might see a Facebook link, a Twitter link maybe even Pinterest or an RSS feed. But the big question is how many of them use it for anything more keeping their web designer / SEO guy sweet? This book is about genuine engagement using the tools that are suitable for your business or brand.
2 Comments 9 of 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Wendy Jones TOP 1000 REVIEWERVINE VOICE on 19 April 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I really enjoyed this book and found it an interesting introduction to using social media in a business setting. The case study approach served to bring the discussion to life and demonstrate the Pplication in the real world. I found it really easy read, and this makes a refreshing change when looking at business applications. I would really recommend this book if you want to know more about using social media in business
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I work in social media marketing and this is bang on the button and very up to date (bar the last six months of Facebook advertising changes)

This isn't an easy read though and won't appeal to the masses but if you are looking at a book to bring you up to speed on the new marketing channels being created on line then you won't anything for informative.

Strongly recommended.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The first chapter of Christen Holloman's book, a 'Quick Recap', told me in around 13 pages everything that I thought I knew about Social Media: plan, be honest, listen, appeal, be where your customer is. I didn't think I was so ignorant, but there's a lot more to Social Media!

But he's got a lot more tricks up his sleeve. Holloman has assembled an outstanding group of people to explain some really advanced topics in social media. But explain them in a way that makes the topic easy to understand.

This is also a practical book. The techniques (focus groups, for example) are well known to web designers and consultants so they will have no problem implementing them, and well known to clients who will be comfortable taking part. The difference is how you use these techniques and what you do with the results.

This is a book for consultants and advisers, and for experts in organisations. It is packed full of help to make your customers love you more. And perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"
Comment 9 of 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Amazingly insightful into the ever changing platform that is social media, with effective case studies from credible sources to boot. An amazing read even if you're not in the industry, and a must read for students like myself.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I found this book easy to read and digest, with a number of good points and ideas concerning the current landscape of social media. Whether it delivers you to the cutting edge of the form of comms is debatable. You can learn so much about best practice through simply surrounding yourself in social media, checking out what works (and what doesn't) for your peers and your competitors and learning as you go. As an additional handbook to that form of learning, I think the Social Media MBA is a useful tool, but I don't think it's the best starting point for designing and delivering a social media strategy.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews



Feedback