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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery [Kindle Edition]

Christer Holloman
4.2 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies produced by the social leaders at these brands:

ARM by Kerry McGuire Balanza – Director of Strategic Marketing

Aviva by Jan Gooding – Global Brand Director

Dell by Stuart Handley – Communications Director

Evans Cycles by Will Lockie – Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager

Kodak by Madlen Nicolaus – Social Media Manager

Phillips by Hans Notenboom – Global Director B2B Online

Sage by Cath Sheldon – Online PR Specialist



Product Description

Review

′Standalone, easy–to–read chapters with a clear structure.’ (CPO Agenda, April 2012) ‘Written with clear experience, bringing a new perspective to an older subject.’  (Professional Manager, May 2012)    

From the Inside Flap

Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.

Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.

Europe′s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.



Product details

  • Format: Kindle Edition
  • File Size: 1052 KB
  • Print Length: 277 pages
  • Page Numbers Source ISBN: 1119963230
  • Publisher: Wiley; 1 edition (19 Dec. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006PW2VJA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: #285,252 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
4.0 out of 5 stars Inspirational rather than step-by-step 16 Mar. 2012
Format:Hardcover|Verified Purchase
I bought this book hoping it would help me develop a strategy for social media marketing, which really it was never intended to do, although it has helped me develop my own. It's full of great ideas and very inspirational but doesn't really lay down a step-by-step guide. The particularly good part of this book is th case studies section and the parts written by others in the same industry as this is real life experience and very useful to the rest of us. I'd still highly recommend this book to anyone working in the Social Media arena.
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9 of 10 people found the following review helpful
5.0 out of 5 stars The guy sat next to me bought a copy too 26 July 2012
By Ross Boardman VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Like many folks nowadays, much of my life is spent living out of hotels. My room and my car are my university. So sat in the bar one night, having some food and reading this book. One of my regular dinner companions asked if he could look at the book. The next week he had been to Amazon as well.

Firstly, an MBA does not teach you much about marketing but does equip you to talk in the same secret language to another MBA graduate. This book is practical and does try to science itself up by including a raft of theories and acronyms. Fear not though, the core of it is actually quite good. The case studies are punchy and explain big name businesses' approaches to social media.

There is a lot of good writing on influence, brands and also about the speed of bad news / customer service. If you have been honest in the build of your social media set up and you do a good job, there is a high chance that you will have a number of advocates who would jump to your assistance.

So many businesses are tempted to press the big social media button without actually doing anything social. Go visit a local restaurant website and I bet you might see a Facebook link, a Twitter link maybe even Pinterest or an RSS feed. But the big question is how many of them use it for anything more keeping their web designer / SEO guy sweet? This book is about genuine engagement using the tools that are suitable for your business or brand.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Early warning - get involved 9 Feb. 2012
By Keith Lawson VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I ordered this book, expecting it to be a "How to" - which it isn't. Luckily, I was only able to read a chapter at a time and that allowed what I had read to incubate in my mind. I found myself taking stock of how social media will develop (and already is developing) as a business tool. This book raises questions! Being aware that Apple have an app that will match a photo you take of a person to celebrities who looked like the person, and Facebook is developing a handheld device that will use facial recognition software, the boundaries of social media seem to have no boundaries. A plus to the book are the links to discussion pages and blogs - clever addition for what is a "live" topic. The warnings are clear and loud to companies who do not take the social media revolution seriously. If you think using "Like" is enough - you are probably doomed. Your business needs to have a social media strategy (and decent budget) as more and more people move from paper to e. There are some great business opportunities for experts to sell their expertise to businesses - not all media control will be in-house. Direct marketing rather than spamblast is the way forward. Buy your CEO this book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars essential reading 15 Feb. 2012
By E. Chittenden VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
For anyone that works in digital, whether it's client or agency side - this book should be an essential read, not just for the information on social media (for which it contains a lot), but also the information on 'intent' and 'emerging markets'.

The book is really easy to read and so refreshing in that it contains case studies that are global rather than just US based. This makes contextualising different markets and trends so much easier.

The book also contains valuable information on where the 'like gate' originated from - and why it's not really a good thing in every situation. There's some useful information in there about how to calculate ROI on campaigns, and the topic-du-jour Social Customer Service.

If you read only one book on digital this year - make it this one.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Important reading 23 Feb. 2012
By Clare Mccann VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This is not quite the book I was expecting it to be. Beneath the jolly cover hides a comprehensive book on business strategy. As one reviewer said, this is not a book for beginners, but if you have a basic understanding of social networking and are prepared for a steep learning curve, it could be because it is easy to read and very accessible.

With social media becoming a vital part of marketing, there is much to be learned from this book by organisations of all sizes. In fact I have an old boss I'd like to pass this onto so that they could read the chapter about being frightened of letting your employees engage with the public!!

In conclusion, a book that all marketeers and small business owners should read!
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By Nicholas J. R. Dougan VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I have to admit that I'm a little disdainful of books that claim to offer "MBAs" in one form or another; it's rather like a short history of Britain claiming to offer you a BA, or a popular science book offering a BSc. The most detailed and densely packed business books on my bookshelves are texts for just single modules within an MBA or professional qualification, and I seem to recollect having bought two or three such texts for each module. The claim that any book is "an MBA" is, therefore, at best pretentious and at worst ridiculous. Nor was I reassured by the first sentence in the book: "This book is the first of its kind in the third and final wave of social media literature." The final wave? Really? With social media advancing so rapidly, with new platforms appearing regularly, it seems odd to be talking about "final waves" of literature.

Having got that off my chest, I did like the Social Media MBA. Its claim to MBA status is that it is presented as a series of case studies by Mr Holloman's 15 co-authors, and the chapters are easy to read and easily digestible. The language is pleasingly non-academic! I most enjoyed the case studies, or which there are eight, each written by a senior social media practitioner in a separate companies: ARM, Aviva, Dell, Evans Cycles, GSK, Kodak, Philips and Sage. Interesting, and an indication of the sort of level at which this book is considering social media strategy - that of the FTSE 100 or multi-national corporation. All very "MBA", you might say... With my own focus being on SMEs, this did all seem very high level, but sensible enough.
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Most Recent Customer Reviews
5.0 out of 5 stars Really good book
I started a Social Media project at work for the recrutiment team. I knew nothing about social media or marketing and this gave me an excellent insight into the strategy behind... Read more
Published 11 months ago by Sara
2.0 out of 5 stars Great For Beginners - Bad For MBAs
If you're looking to just getting started in social media marketing, then this book is a good fit for you. Read more
Published 13 months ago by Nicole
2.0 out of 5 stars Glad I hired from library
I hired this book as one of a number I got to review around social media as its an area I feel I've lagged a bit in. Read more
Published 19 months ago by SJB
5.0 out of 5 stars Interesting!
It was an interesting book that addresses both social media amateurs and professionals. It is easily read and by the end of it you wish you had more!
Published 20 months ago by Tereza
3.0 out of 5 stars Interesting thoughts on social media
I found this book easy to read and digest, with a number of good points and ideas concerning the current landscape of social media. Read more
Published on 29 Nov. 2012 by B. Roche
5.0 out of 5 stars Superb
Amazingly insightful into the ever changing platform that is social media, with effective case studies from credible sources to boot. Read more
Published on 22 Nov. 2012 by Awaise19
4.0 out of 5 stars Considering Social media For Your Business? Read This Book!
As an entrepreneur it has become increasingly obvious to me that there are a number of excellent marketing and business development opportunities to be had in the social media... Read more
Published on 25 May 2012 by B. Towns
2.0 out of 5 stars Better books out there
I found that this book could have been much short and would have made the read. It good as an lengthy over written intro into using social for business but I feel there are more... Read more
Published on 22 May 2012 by OrganicGreen
4.0 out of 5 stars Useful and engaging
There is more to social media than just being online. There is a whole industry waiting to take you in a coordinated way, and help you use it as a powerful tool in your business. Read more
Published on 7 May 2012 by Antonia Chitty
5.0 out of 5 stars Excellent and Helpful
I really enjoyed this book and found it an interesting introduction to using social media in a business setting. Read more
Published on 19 April 2012 by Wendy Jones
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