- Paperback: 208 pages
- Publisher: Delmar Cengage Learning; 1 edition (10 May 2011)
- Language English
- ISBN-10: 1435459865
- ISBN-13: 978-1435459861
- Product Dimensions: 21.7 x 14.1 x 1.2 cm
- Amazon Bestsellers Rank: 723,922 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Facebook[registered], Twitter, LinkedIn[registered], and YouTube[trademark] have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. "The Social Media Business Equation: Using Online Connections To Grow Your Bottom Line" clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology - The Social Media Equation[trademark] - in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
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48 reviews
5 of 5 people found the following review helpful
The Power of Internet 2.0 for your business
13 Jun 2011
Format:Paperback|Amazon Vine™ Review
(What's this?)
This is a great book that explains all the basics of harnessing the power in the many channels of social media to promote your business, service, cause, or product.
The author explains how social media is simply communicating using new technology. The technology finally exists where businesses can interact directly with customers. I believe that in the age of fast computers and high speed internet along with digital cameras and small video recorders we are on the edge of a whole new revolution in the internet that was not possible in the late nineties. The internet is now more social and democratic than ever. Join the revolution.
The author explains step by step how to use YouTube, facebook, twitter, and Linkedin together to interact, inform,and entertain current and potential customers and convert the relationship you develop to real business. How different would commercials, television shows, radio, and newspapers be if their producers received instant feedback after they were aired or published? How would that change the direction of the producers? Well it is happening in social media, instant feedback and sales.
Just like in the off line world you must build relationships and give more than you receive at first. You share special information with your followers, you broadcast with a flare for entertainment, and most importantly you interact with your potential customers. In the long run if you do these things correctly you will convert these followers to sales as a natural extension.
The author gives the readers a very useful formula on how to spend your time on social media:
20% inform
20% entertain
40% interact
20% convert to business.
You cannot measure some aspects of the return on investment for many of the things you do with social media to get your name out there. Some of it is simply goodwill that will convert to business later. However the author does suggest setting goals and focusing your social media efforts to reach those specific goals as a way to measure its success. She also advises using promotions with codes that tell where the customer heard about the promotion to measure the effectiveness of each channel.
In the 21st century if your business is not on a few social media outlets the world is passing you by. Get on board, use this book for examples of other businesses that are using it right now to drive business their way.
I have successfully used social media to drive two of my books to the top 5% of books sold on Amazon even as a first time author. I used many of the principles in this book to achieve my success, and I am only getting started. I highly recommend this book.
The author explains how social media is simply communicating using new technology. The technology finally exists where businesses can interact directly with customers. I believe that in the age of fast computers and high speed internet along with digital cameras and small video recorders we are on the edge of a whole new revolution in the internet that was not possible in the late nineties. The internet is now more social and democratic than ever. Join the revolution.
The author explains step by step how to use YouTube, facebook, twitter, and Linkedin together to interact, inform,and entertain current and potential customers and convert the relationship you develop to real business. How different would commercials, television shows, radio, and newspapers be if their producers received instant feedback after they were aired or published? How would that change the direction of the producers? Well it is happening in social media, instant feedback and sales.
Just like in the off line world you must build relationships and give more than you receive at first. You share special information with your followers, you broadcast with a flare for entertainment, and most importantly you interact with your potential customers. In the long run if you do these things correctly you will convert these followers to sales as a natural extension.
The author gives the readers a very useful formula on how to spend your time on social media:
20% inform
20% entertain
40% interact
20% convert to business.
You cannot measure some aspects of the return on investment for many of the things you do with social media to get your name out there. Some of it is simply goodwill that will convert to business later. However the author does suggest setting goals and focusing your social media efforts to reach those specific goals as a way to measure its success. She also advises using promotions with codes that tell where the customer heard about the promotion to measure the effectiveness of each channel.
In the 21st century if your business is not on a few social media outlets the world is passing you by. Get on board, use this book for examples of other businesses that are using it right now to drive business their way.
I have successfully used social media to drive two of my books to the top 5% of books sold on Amazon even as a first time author. I used many of the principles in this book to achieve my success, and I am only getting started. I highly recommend this book.
3 of 3 people found the following review helpful
A No-Nonsense Guide to Social Media Success with Real-World Examples
6 Oct 2011
Format:Paperback
This is a no-nonsense, easy-to-read guide with 18 real-world examples as to how a strategic approach to social media can help any CEO improve the top and bottom lines. The principles of Eve's "Social Media Business Equation" detailed in the book can be applied to all organizations, no matter what type or size. I've already started implementing her approach within my company and am confident it will raise the bar for social media success in the wireless industry.
3 of 3 people found the following review helpful
Inspiration for everyone
6 Oct 2011
Format:Paperback
Eve Mayer Orsburn has done a great job explaining how simple yet how important the use of social media is for any business. Obviously, there is a huge strategic difference in targeting B2C and B2B customers, and Eve manage to give great advice to handle both sides of the market. Reading this book has made me realize that there are clear strategies to utilizing social media. It is very unwise to push this component of your marketing strategy into the hands of an intern who has never dealt with the subject before, yet that is what countless companies do every day. There must be a constant flow of information from the social media sources, but it is very important that it is not just noise streaming out 24/7, it needs to be meaningful to the followers and "friends". I recommend this book to anyone who are interested in an easy and powerful read about the fastest moving marketing train the world has ever seen. Great job Eve!
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