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The Social Media Bible: Tactics, Tools, and Strategies for Business Success Paperback – 27 Apr 2012

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Frequently Bought Together

The Social Media Bible: Tactics, Tools, and Strategies for Business Success + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price For All Three: £38.05

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Product details

  • Paperback: 640 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (27 April 2012)
  • Language: English
  • ISBN-10: 1118269748
  • ISBN-13: 978-1118269749
  • Product Dimensions: 19 x 3.2 x 23.4 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 286,468 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

‘ A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’   (Accounting Technician, December 2010). --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Praise for The Social Media Bible

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

"Social media and customer care are rapidly coming together. The Social Media Bible is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.

"Lon Safko and The Social Media Bible address the key questions Why should I take part in social media? How should I take part? How do I reap the greatest benefits? while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services, General Mills

"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful."
Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.

"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy–to–follow road map for how to do social media right."
Todd Simon, Senior Vice President, Omaha Steaks

The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:

  • Updates and changes to Google′s search engine algorithms

  • More information on plug–ins, widgets, apps, and integration

  • Updates on Twitter and Yammer and new information on Google+

  • The latest in mobile marketing


Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

3.6 out of 5 stars

Most Helpful Customer Reviews

15 of 16 people found the following review helpful By H. Stewart on 6 Oct. 2009
Format: Paperback
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.

If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
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5 of 5 people found the following review helpful By Paulo Alexandre S. Teixeira on 13 Dec. 2010
Format: Paperback Verified Purchase
I bought the 2nd edition of this book and I found it really boring and not helpful at all.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
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3 of 3 people found the following review helpful By Iulius Vladimir Toth on 15 April 2011
Format: Paperback
As fellow reviewers mentioned 800 pages of useless ramblings.
The language is far from academic. And the information is inferior and common knowledge.

Quote: "Social media is the media we use to be social.That's it"

The author fails to define social media in the 800 pages of the book. And from the content of the book clearly fails to comprehend the meaning of it. The Organisation for Economic Co-operation and Development (OECD) has set up some guide lines to what is considered social media and what not and the author is way off.

Do not buy this book for academic purposes or if you have a basic knowledge of what the Internet is.
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5 of 6 people found the following review helpful By Walk and Travel on 2 Nov. 2009
Format: Paperback
Wow - this is a hefty tome and really does look at everyting to do with Social media markeringt - not only does it cover off the main ones such as Facebook, Twitter and Blogging - but delve into the pages and be fascinated with setting up a virtual business on Second Life, social media marketing with games and looking at a million other websites. Great book to help with EVERYTHING, but be careful not to lose focus... Livecasting here I come. I think I will back it up with something more specific on the main social networking websites.
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By Culture Enthusiast TOP 1000 REVIEWER on 20 Nov. 2013
Format: Paperback
I am very clued up with social media and I was looking for a good book that was discussing mostly social media strategy. From this point of view the book is OK, but not great. However, the author explains that he tried to fulfil several aims, and strategy was only one of them. If you are totally new to social media this book is truly great as it goes through the main ones, how to use them, why, how and everything you need to know as a beginner. I like the use of the QR and the links to a comprehensive website. The book does not cover some of the new entries like Pinterest and Instagram in detail, but this world is evolving so quickly that it is nearly impossible to stay on top of it in between editions.

Overall a great book if you are a newbie, a very good book if you are already knowledgeable in this field and a good book if you are very knowledgeable and want more ideas on strategy. Overall, well worth the price. The author's website offers bonus content.
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Format: Paperback Verified Purchase
I've been keeping up with social media for a few years now and this is the first book I've found that comprehensively brings most of the aspects together. It is a hefty book and it needs to be - the changes in online marketing over the last few years have been numerous, technically, strategically and tactically. This book attempts to, mostly successfully, cover it all.
I especially like the time taken to help the reader understand the roots and current implementation of technology e.g. podcasting, the rise of iTunes etc. Marketers today need to have a deeper understanding of the various tools they have to use in their roles and it helps to have some background in order to make better decisions when selecting tools for certain campaigns.
Also useful are the interviews, available to download, of marketers using social media successfully in various market sectors.
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6 of 8 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 11 Aug. 2009
Format: Paperback
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.
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1 of 1 people found the following review helpful By Boomshanker on 19 Jun. 2013
Format: Kindle Edition Verified Purchase
I was looking for a guise to help me develop our social media strategy - this does exactly that, and very well.
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