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The Social Media Bible: Tactics, Tools, and Strategies for Business Success [Paperback]

Lon Safko
3.6 out of 5 stars  See all reviews (16 customer reviews)
RRP: 19.99
Price: 13.59 & FREE Delivery in the UK. Details
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Book Description

27 April 2012 1118269748 978-1118269749 3rd Edition
The go–to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700–plus page social media resource that will teach corporate, small business, and non–profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google′s search engine algorithms More information on plug–ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price For All Three: 29.95

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Product details

  • Paperback: 640 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (27 April 2012)
  • Language: English
  • ISBN-10: 1118269748
  • ISBN-13: 978-1118269749
  • Product Dimensions: 23.5 x 19.2 x 3.2 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 233,397 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

‘ A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’   (Accounting Technician, December 2010). --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Praise for The Social Media Bible "The social media phenomenon is still ramping up, and this book provides useful and timely business advice." — Vint Cerf , Father Of The Internet "Social media and customer care are rapidly coming together. The Social Media Bible is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk." — Scott Ross , Senior Vice President, Sales and Marketing, NCO Group, INC. "Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step." — Jeff Hagen , Director, Consumer Services, General Mills "Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful." — Tom Asher , Director, Consumer Relations, North America, Levi Strauss & Co. "Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible , with its informative and tactical approach, provides an easy–to–follow road map for how to do social media right." — Todd Simon , Senior Vice President, Omaha Steaks The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers: Updates and changes to Google′s search engine algorithms More information on plug–ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
2.0 out of 5 stars Far, far too long 6 Oct 2009
Format:Paperback
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.

If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
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5 of 5 people found the following review helpful
2.0 out of 5 stars I waste of time and money - 2nd edition 13 Dec 2010
Format:Paperback|Verified Purchase
I bought the 2nd edition of this book and I found it really boring and not helpful at all.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
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2 of 2 people found the following review helpful
1.0 out of 5 stars Is this a joke? 15 April 2011
Format:Paperback
As fellow reviewers mentioned 800 pages of useless ramblings.
The language is far from academic. And the information is inferior and common knowledge.

Quote: "Social media is the media we use to be social.That's it"

The author fails to define social media in the 800 pages of the book. And from the content of the book clearly fails to comprehend the meaning of it. The Organisation for Economic Co-operation and Development (OECD) has set up some guide lines to what is considered social media and what not and the author is way off.

Do not buy this book for academic purposes or if you have a basic knowledge of what the Internet is.
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1 of 1 people found the following review helpful
5.0 out of 5 stars perfect 19 Jun 2013
Format:Kindle Edition|Verified Purchase
I was looking for a guise to help me develop our social media strategy - this does exactly that, and very well.
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5 of 6 people found the following review helpful
4.0 out of 5 stars Hefty tome 2 Nov 2009
Format:Paperback
Wow - this is a hefty tome and really does look at everyting to do with Social media markeringt - not only does it cover off the main ones such as Facebook, Twitter and Blogging - but delve into the pages and be fascinated with setting up a virtual business on Second Life, social media marketing with games and looking at a million other websites. Great book to help with EVERYTHING, but be careful not to lose focus... Livecasting here I come. I think I will back it up with something more specific on the main social networking websites.
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6 of 8 people found the following review helpful
5.0 out of 5 stars Comprehensive guidebook to online social media 11 Aug 2009
By Rolf Dobelli TOP 500 REVIEWER
Format:Paperback
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.
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4.0 out of 5 stars Relevant 24 April 2014
By jimimac
Format:Paperback|Verified Purchase
Good book with relevant practical examples in to help you with your business in todays market place. A lot of the examples would be better if academically referenced though
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5.0 out of 5 stars I love this book 26 Mar 2014
Format:Paperback|Verified Purchase
Very well written and also very interesting. I recommend to read it to thse that want to improve their business through social media!
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Most Recent Customer Reviews
4.0 out of 5 stars Good, mostly for beginners
I am very clued up with social media and I was looking for a good book that was discussing mostly social media strategy. From this point of view the book is OK, but not great. Read more
Published 8 months ago by Culture Enthusiast
5.0 out of 5 stars Must have
anyone who is anyone needs this, especially if you are in business other wise you are truly stuck. New age.
Published 12 months ago by Mohammed
1.0 out of 5 stars Awful waste of money!
Probably the most boring and rambling book on the subject of social media. Lots of wasted pages devoted to barcodes for your smart phone! Avoid!
Published 21 months ago by Derek
5.0 out of 5 stars Affordable and useful
As always the delivery was perfect - delivered under 4 days. The price was amazing considering the RRP was over my budget. Read more
Published 21 months ago by Helpful Me
5.0 out of 5 stars A perfect present
"The Social Media Bible" was bought as a present for my partner. From the look of sheer amazement and delight on tearing away the wrapping paper, I can say it was the perfect... Read more
Published 23 months ago by Saavedra
4.0 out of 5 stars Good all round information on social media
I've been keeping up with social media for a few years now and this is the first book I've found that comprehensively brings most of the aspects together. Read more
Published on 6 Jan 2011 by Mr. Chandesh Parekh
2.0 out of 5 stars Hmmmmm
I am a social media sceptic and I have to say, this book only goes to strengthen this opinion further. Read more
Published on 24 Nov 2010 by Amazon Customer
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