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Product Description
Review
‘A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’ (Accounting Technician, December 2010).
Product Description
The bestselling bible for social media is now completely revised and updated!
The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non–profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts – Tactics, Tools, and Strategies – have been updated to reflect the most current social media trends.
- Covers all major new software applications, including features and benefits, in detail
- Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
- Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
- Includes dozens of social media ROI case studies
- Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements
The Social Media Bible, Second Edition gives you a fully up–to–date toolbox to revamp your marketing strategy and create new opportunities for growth.
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful
Format:Paperback
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
4 of 4 people found the following review helpful
Format:Paperback
I bought the 2nd edition of this book and I found it really boring and not helpful at all.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
4 of 5 people found the following review helpful
Format:Paperback
Wow - this is a hefty tome and really does look at everyting to do with Social media markeringt - not only does it cover off the main ones such as Facebook, Twitter and Blogging - but delve into the pages and be fascinated with setting up a virtual business on Second Life, social media marketing with games and looking at a million other websites. Great book to help with EVERYTHING, but be careful not to lose focus... Livecasting here I come. I think I will back it up with something more specific on the main social networking websites.
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Most Recent Customer Reviews
Is this a joke?
As fellow reviewers mentioned 800 pages of useless ramblings.
The language is far from academic. And the information is inferior and common knowledge. Read more
The language is far from academic. And the information is inferior and common knowledge. Read more
Published 13 months ago by Student
Good all round information on social media
I've been keeping up with social media for a few years now and this is the first book I've found that comprehensively brings most of the aspects together. Read more
Published 17 months ago by Mr. Chandesh Parekh
Hmmmmm
I am a social media sceptic and I have to say, this book only goes to strengthen this opinion further. Read more
Published 18 months ago by paulwould
Comprehensive guidebook to online social media
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? Read more
Published on 11 Aug 2009 by Rolf Dobelli
Ideal for online marketers
It's a useful book for marketers and pr practitioners. It explains with relevant interviews and interviews what social media is. Read more
Published on 2 July 2009 by N. L. Monterrubio
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