The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non–profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition , each of the three parts – Tactics, Tools, and Strategies – have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up–to–date toolbox to revamp your marketing strategy and create new opportunities for growth.
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‘ A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’ (Accounting Technician, December 2010).
From the Back Cover
Praise for The Social Media Bible, Second Edition "The social media phenomenon is still ramping up, and this book provides useful and timely business advice." — Vint Cerf , Father Of The Internet "Social media and customer care are rapidly coming together. This Second Edition is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk." — Scott Ross , Senior Vice President, Sales and Marketing, NCO Group, INC. "Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step." — Jeff Hagen , Director, Consumer Services, General Mills "Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com–municator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful." — Tom Asher , Director, Consumer Relations, North America, Levi Strauss & Co. The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you′ll find top–to–bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels. Revised and updated with user–generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you′ll discover: The 100–plus best companies providing software, sites, apps, gaming platforms, and more The five steps for developing a successful social media marketing plan How to win in social media whether you′re a one–person company or a Fortune 500 company Additional online content available for book purchasers Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizes And much more
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful
By H. Stewart
Format:Paperback
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I bought the 2nd edition of this book and I found it really boring and not helpful at all.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
4 of 5 people found the following review helpful
Format:Paperback
Wow - this is a hefty tome and really does look at everyting to do with Social media markeringt - not only does it cover off the main ones such as Facebook, Twitter and Blogging - but delve into the pages and be fascinated with setting up a virtual business on Second Life, social media marketing with games and looking at a million other websites. Great book to help with EVERYTHING, but be careful not to lose focus... Livecasting here I come. I think I will back it up with something more specific on the main social networking websites.
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Most Recent Customer Reviews
1.0 out of 5 stars
Is this a joke?
As fellow reviewers mentioned 800 pages of useless ramblings.
The language is far from academic. And the information is inferior and common knowledge. Read more
The language is far from academic. And the information is inferior and common knowledge. Read more
Published on 15 April 2011 by Student
4.0 out of 5 stars
Good all round information on social media
I've been keeping up with social media for a few years now and this is the first book I've found that comprehensively brings most of the aspects together. Read more
Published on 6 Jan 2011 by Mr. Chandesh Parekh
2.0 out of 5 stars
Hmmmmm
I am a social media sceptic and I have to say, this book only goes to strengthen this opinion further. Read more
Published on 24 Nov 2010 by paulwould
5.0 out of 5 stars
Comprehensive guidebook to online social media
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? Read more
Published on 11 Aug 2009 by Rolf Dobelli
3.0 out of 5 stars
Ideal for online marketers
It's a useful book for marketers and pr practitioners. It explains with relevant interviews and interviews what social media is. Read more
Published on 2 July 2009 by N. L. Monterrubio
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