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The Social Media Bible: Tactics, Tools, and Strategies for Business Success [Paperback]

Lon Safko , David K. Brake
3.6 out of 5 stars  See all reviews (16 customer reviews)

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success The Social Media Bible: Tactics, Tools, and Strategies for Business Success 3.6 out of 5 stars (16)
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Book Description

20 May 2009
The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content–rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how–to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e–commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.

Product details

  • Paperback: 840 pages
  • Publisher: John Wiley & Sons (20 May 2009)
  • Language: English
  • ISBN-10: 0470411554
  • ISBN-13: 978-0470411551
  • Product Dimensions: 4.7 x 18.7 x 22.8 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 540,216 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


‘ A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’   (Accounting Technician, December 2010). --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you′ll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro– and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders– whether you′re a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
2.0 out of 5 stars Far, far too long 6 Oct 2009
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.

If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
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5 of 5 people found the following review helpful
2.0 out of 5 stars I waste of time and money - 2nd edition 13 Dec 2010
Format:Paperback|Verified Purchase
I bought the 2nd edition of this book and I found it really boring and not helpful at all.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
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2 of 2 people found the following review helpful
1.0 out of 5 stars Is this a joke? 15 April 2011
As fellow reviewers mentioned 800 pages of useless ramblings.
The language is far from academic. And the information is inferior and common knowledge.

Quote: "Social media is the media we use to be social.That's it"

The author fails to define social media in the 800 pages of the book. And from the content of the book clearly fails to comprehend the meaning of it. The Organisation for Economic Co-operation and Development (OECD) has set up some guide lines to what is considered social media and what not and the author is way off.

Do not buy this book for academic purposes or if you have a basic knowledge of what the Internet is.
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1 of 1 people found the following review helpful
5.0 out of 5 stars perfect 19 Jun 2013
Format:Kindle Edition|Verified Purchase
I was looking for a guise to help me develop our social media strategy - this does exactly that, and very well.
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5 of 6 people found the following review helpful
4.0 out of 5 stars Hefty tome 2 Nov 2009
Wow - this is a hefty tome and really does look at everyting to do with Social media markeringt - not only does it cover off the main ones such as Facebook, Twitter and Blogging - but delve into the pages and be fascinated with setting up a virtual business on Second Life, social media marketing with games and looking at a million other websites. Great book to help with EVERYTHING, but be careful not to lose focus... Livecasting here I come. I think I will back it up with something more specific on the main social networking websites.
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6 of 8 people found the following review helpful
5.0 out of 5 stars Comprehensive guidebook to online social media 11 Aug 2009
By Rolf Dobelli TOP 500 REVIEWER
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.
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4.0 out of 5 stars Relevant 24 April 2014
By jimimac
Format:Paperback|Verified Purchase
Good book with relevant practical examples in to help you with your business in todays market place. A lot of the examples would be better if academically referenced though
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5.0 out of 5 stars I love this book 26 Mar 2014
Format:Paperback|Verified Purchase
Very well written and also very interesting. I recommend to read it to thse that want to improve their business through social media!
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Most Recent Customer Reviews
4.0 out of 5 stars Good, mostly for beginners
I am very clued up with social media and I was looking for a good book that was discussing mostly social media strategy. From this point of view the book is OK, but not great. Read more
Published 8 months ago by Culture Enthusiast
5.0 out of 5 stars Must have
anyone who is anyone needs this, especially if you are in business other wise you are truly stuck. New age.
Published 12 months ago by Mohammed
1.0 out of 5 stars Awful waste of money!
Probably the most boring and rambling book on the subject of social media. Lots of wasted pages devoted to barcodes for your smart phone! Avoid!
Published 21 months ago by Derek
5.0 out of 5 stars Affordable and useful
As always the delivery was perfect - delivered under 4 days. The price was amazing considering the RRP was over my budget. Read more
Published 21 months ago by Helpful Me
5.0 out of 5 stars A perfect present
"The Social Media Bible" was bought as a present for my partner. From the look of sheer amazement and delight on tearing away the wrapping paper, I can say it was the perfect... Read more
Published 23 months ago by Saavedra
4.0 out of 5 stars Good all round information on social media
I've been keeping up with social media for a few years now and this is the first book I've found that comprehensively brings most of the aspects together. Read more
Published on 6 Jan 2011 by Mr. Chandesh Parekh
2.0 out of 5 stars Hmmmmm
I am a social media sceptic and I have to say, this book only goes to strengthen this opinion further. Read more
Published on 24 Nov 2010 by Amazon Customer
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