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The Social Golf Course: Increasing Rounds with Social Media [Kindle Edition]

Zeb Welborn , John Hakim , Larry Welborn , Annie Welborn , Lacey Welborn , David Kramer
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Social media is not just a marketing and sales tool. It creates word-of-mouth excitement. It can help build business. It can attract more golfers. Market your golf course more effectively in the 21st century with social media using tools like Facebook, Twitter, email marketing, blogs, Instagram, YouTube, Vine, LinkedIn, Greenskeeper.org, Google+ and much, much more.

SPECIAL BONUS: Sign up for the 19th Hole Media Newsletter to continue to receive our industry leading thoughts and ideas on social media and how you can use it to get more golfers to your golf course.

The Social Golf Course: Increasing Rounds with Social Media, written by Zeb Welborn of 19th Hole Media and John Hakim from Greenskeeper.org is an introduction to golf course marketing with social media.

EXCERPT FROM THE INTRODUCTION:

"Social media is changing our economy ... forever.

Offline and online worlds have collided. They will forever be intertwined. To stay competitive, golf courses must build authentic relationships that translate into business.

These relationships must help trigger the most effective form of advertising -- word of mouth -- taking place on social platforms in exponentially growing numbers.

We’ve talked with golf course owners, general managers and directors of golf across the United States.

QUESTIONS:

The sentiment is usually the same:

“I don’t understand social media,” one general manager said.

“Social media is a fun thing to do, but it doesn’t benefit our golf course in a substantial way,” said a director of golf.

“We’re doing social media, but it’s not working,” a golf course marketing director said.

If you find yourself with similar doubts, concerns or worries, you should read this book: social media works.

TESTIMONIALS:

Here’s what the Director of Golf at Arroyo Trabuco Golf Club -- 19th Hole Media’s client for six months -- said: “We wanted to thank our customers on our Facebook page, by offering discounted rounds, but we can’t because we’re booked solid until 4pm.”

The General Manager at San Dimas Canyon Golf Course -- 19th Hole Media’s client for eight months -- said: “We’ve had the best month we’ve ever had at this time of the year, and in comparison with other golf courses similar to ours . . . we’re doing extremely well.”

And as Tom Robinson, a golfer at Los Serranos Country Club, said: “Its been a year since adding Los Serranos to my "likes" list (on Facebook) and in that time I've played five rounds (never as a single) at the country club. Traditionally I will play maybe two total rounds per year at the course because of where I live.”

Many golf course owners and operators are failing to see the potential of social media. And the potential is massive.

We can’t ignore change and change is upon us all. People are consuming information at an unprecedented rate. And the best way to be heard in the noise of information bombarding golfers is to reach them relevantly: as they are deciding when and where to play.

And that is happening on social media -- effective social media.

Social media can help your golf course communicate with golfers 24 hours a day, seven days a week. Imagine having thousands of golfers talking about your golf course daily when they aren’t even at your course. And the best part is the value you create -- is yours.

You get the benefit, not golf magazines or tee time wholesalers. By using social media effectively, you are communicating directly to the golfer and future customer rather than through a third party, achieving brand loyalty.

So, the culture of a golf course should change to incorporate the social media online world into the traditional offline world to create the 21st century golf course -- The Social Golf Course.


Product Description

About the Author

This book is written by Zeb Welborn of 19th Hole Media and John Hakim of Greenskeeper.org. Zeb started his own internet marketing business in 2011 and has since developed 19th Hole Media which focuses specifically on social media marketing for golf courses. That is when he met John Hakim (or JohnnyGK) of Greenskeeper.org, an online social golf network of over 60,000 golfers. They both see a real need for golf courses to take charge of their online presence. To become successful these golf courses need to become social golf courses. That's why they teamed up to write this book, The Social Golf Course: Increasing Rounds with Social Media.

Product details

  • Format: Kindle Edition
  • File Size: 3454 KB
  • Print Length: 140 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Welborn Media (22 Feb. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00ILIU9S6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #766,215 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Kindle Edition
I cannot remember how I cam across this book - probably looking for a Kindle read and it was free for a day - but I found it very helpful even though, like others here, I don't own a golf course! I do play a couple of days a week though and am a member of a club. And boy should our club be taking lots of these messages and throughts and putting into action to increase the membership; social activity and general reputation of the club. Easy steps - just needs buy- in and action.
I also agree that this book is relevant to any industry or business looking to become a "social" organization. Engage people - of all ages - without having to pressure sell.

This book provides a strategic and tactical roadmap for you to think about and discuss at your own club - and from there to think about what you can\ cannot do now - and so create a "social" golf course business.
So maybe the next monthly meeting (or quarterly) of the golf committee will be less about Bill's handicap cut of 1; or the extra £3 in the competitions pot - and more about how have we engaged with our existing members and potential new ones and paying customers.
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5.0 out of 5 stars All golf courses should read this 18 Mar. 2014
Format:Kindle Edition|Verified Purchase
Zeb understands the power of Social Media and how to use it to groww business. Golf courses were the hub of local communities. They could be again. Zeb shows how Golf Clubs can harness their people as one big team and family and really make a difference to the long tem sustainability of their club and course. Full of simple practical steps, the \social Golf Course is a must read (and apply) for every golf club
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  18 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Reminder that we are ALL in the "social" business 26 Feb. 2014
By Sushant K Misra - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I found this book very helpful even though I don't own a golf course. I think this book is relevant to any industry or business looking to become a "social" organization. We are living in such an interconnected world that every business has to find a way to consistently engage and create value for the people/community that they are serving. No consumer wants to be just another number. The alternative is slow attrition of your client base to your competitors.

Different social media channels allow you to do just that. This book provides a strategic and tactical roadmap for you to create a "social" golf course business (but as I said before, the template can be applied to other industries/businesses as well). It is very well written. A must read.
2 of 2 people found the following review helpful
5.0 out of 5 stars Awesome Social Media Tips for Golf Courses (or any other businesses for that matter) 26 Feb. 2014
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Even though it's somewhat related to Golf Courses, the Social media marketing tactics can apply to any businesses.
Whether you're just starting out or already have a social media presence, this book tells you how to take it to the next level.

It's very well written and very easy to understand. I recommend it to anyone who wants to establish a social media presence for their business.
2 of 2 people found the following review helpful
4.0 out of 5 stars Helpful ideas on starting or improving your social media presence. 26 Feb. 2014
By Kelly Adams - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The Social Golf Course was a good read, that provided helpful information! I am looking forward to the website will be up March 14th so I can visit for additional information and ideas.
2 of 2 people found the following review helpful
5.0 out of 5 stars What every golf course needs to know 26 Feb. 2014
By Larry Welborn - Published on Amazon.com
Format:Kindle Edition
The Social Golf course illuminates new ways for golf courses to promote the game and increase play -- with social media. It's thought-provoking not just for golf courses, but for any business dealing with consumers...Crisp writing by Zeb Welborn and John Hakim.
1 of 1 people found the following review helpful
5.0 out of 5 stars Sandy Bagger® at sandbaggeranonymous.com™ loved the Social Golf Course 25 May 2014
By Gregory A. Slachta - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Åbsolutely loved it. Many of the suggestions are intuitive toward the end of the book with discussion of service in a service business but certainly deserved discussion. The social media and marketing information and suggestions are helpful to a novice in social media. Even though it is aimed at the golf course industry it easily can be extrapolated to other businesses, golf or non-golf related. Easily read in one sitting which is helpful but chock full of information. Well worth a look if you are in or considering getting into the use of social media beyond developing a web page for your business.
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