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The Social Entrepreneur Revolution: Doing good by making money, making money by doing good
 
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The Social Entrepreneur Revolution: Doing good by making money, making money by doing good [Paperback]

Martin Clark
4.7 out of 5 stars  See all reviews (7 customer reviews)
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Product details

  • Paperback: 208 pages
  • Publisher: Marshall Cavendish (25 Jan 2009)
  • Language English
  • ISBN-10: 1905736428
  • ISBN-13: 978-1905736423
  • Product Dimensions: 23.1 x 15.5 x 1.5 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 85,418 in Books (See Top 100 in Books)

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Martin Clark
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Review

'Martin Clark is an inspiring, effective and purposeful guide to this emerging field. He shows that you and I have a role to play in the revolution taking place. Everyone can become more socially entrepreneurial.' --Lord Hastings of Scarisbrick, CBE, global head of citizenship and diversity, KPMG

'This book captures the excitement, passion and potential of social enterprises, and the social entrepreneurs behind them. I wholeheartedly recommend it as the essential first step to understanding what's happening and how to be a part of it.' --Walter Herriot, OBE, managing director, St John's Innovation Centre, Cambridge

'If you want to join the movement for lasting social impact, this book is for you. Whether you are in business, charity or just want to make some corner of our world a better place, you'll find within this book a fund of inspiring case studies, thorough analysis and practical tools to help you.' --Ram Giodoomal, professor of entrepreneurship, Middlesex University

'This book captures the excitement, passion and potential of social enterprises, and the social entrepreneurs behind them. I wholeheartedly recommend it as the essential first step to understanding what's happening and how to be a part of it.' --Walter Herriot, OBE, managing director, St John's Innovation Centre, Cambridge

'If you want to join the movement for lasting social impact, this book is for you. Whether you are in business, charity or just want to make some corner of our world a better place, you'll find within this book a fund of inspiring case studies, thorough analysis and practical tools to help you.' --Ram Giodoomal, professor of entrepreneurship, Middlesex University

'This book captures the excitement, passion and potential of social enterprises, and the social entrepreneurs behind them. I wholeheartedly recommend it as the essential first step to understanding what's happening and how to be a part of it.' --Walter Herriot, OBE, managing director, St John's Innovation Centre, Cambridge

'If you want to join the movement for lasting social impact, this book is for you. Whether you are in business, charity or just want to make some corner of our world a better place, you'll find within this book a fund of inspiring case studies, thorough analysis and practical tools to help you.' --Ram Giodoomal, professor of entrepreneurship, Middlesex University

Product Description

Become a social entrepreneur and transform your career, your life and the planet. That s the challenge that Martin Clark sets readers of this book. His inspiring message is that all of us, however ordinary we feel, can make a difference and help build a better world. How? By joining the new business movement for the twenty-first century: social entrepreneurship, a model that couples sound business practice with social benefit. Though the term social entrepreneur isn t yet widely used, some of the pioneering people and projects in this growing movement are household names: think of Jamie Oliver s restaurants staffed by unemployed young people, Tim Smit and the Eden Project, the Body Shop, The Big Issue. All of them started with the simple idea of making a profit by doing good the best way of running a business for anyone with a social conscience. There are many more high-profile examples, from Muhammad Yunus s work offering microcredit to the very poor to eBay founder Jeff Skoll s efforts to promote social values, but you don t have to be rich and famous or work on a grand scale to make the world a better place. Local projects like recycling furniture, improving disadvantaged children s diet, and setting up buy-to-let schemes to house homeless people can achieve tremendous impact. And for those involved, few things could be more fulfilling than bringing about change for the benefit of others. As a social entrepreneur himself, Martin Clark is an ideal guide to one of the hottest topics in business today. His aim is practical: to provide not just inspiration but also ideas, tools and tips to help anyone do business in a way that benefits the community. Social entrepreneurship has the potential to transform corporate practice and make a major contribution to tackling the world s ills and it might just change your life.

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Customer Reviews

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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
Social enterprise has come a long way since the UK government `discovered' it in 2002 with the DTI's Strategy for Success booklet. One index of the increasing interest in the subject is the relative flood of books on the subject in recent times. There was a time when an educated fellow such as myself could claim to know all there was to know about social enterprise because he had read two books: Social Enterprise in Anytown by John Pearce and There's No Business Like Social Business. Now it seems that barely a week goes past without another must-read tome on the topic appearing on the shelves. Broadly there are three kinds of `proper' book on social enterprise (if you ignore the academic texts, which let's face it, most people do). There's the `inspiring story of a whole load of world-changing leaders' category, exemplified by what the publishers modestly describe as `the bible for social entrepreneurship', David Bornstein's How to Change the World. Type two is when the inspiring story is actually written by the social enterprise leader in question, Muhammad Yunus's latest book Creating a World Without Poverty being one extremely readable example. Finally there are the step-by-step guides, of which my personal favourite is our own Craig Dearden-Philips's Your Chance to Change the World: The No-fibbing Guide to Social Entrepreneurship, a well-researched and engaging read for any aspiring social enterprise founder.

Martin Clark is another Cambridge based social entrepreneur who has somehow managed to write a book in between his work and family commitments, and the result stubbornly refuses to fit into any of my pigeon holes. Like a well known mobile phone, The Social Entrepreneur Revolution impresses most of all in the number of its applications. Casual readers wanting to gain an outline understanding, academics, wannabe social entrepreneurs and those looking for inspiration will all find something of interest in its pages. Clark has succeeded in talking to the top end SE-lebrities such as Jeff Skoll (top tip for planning your life: imagine what you want written on your tombstone and then work backwards), but also makes room for a Southport pastor and the founder of the WTO (that's World Toilet Organisation, by the way). However, there are also sections allowing the reader to assess his or her own level of entrepreneurship and a quick `set up a social enterprise on a beermat' how-to guide. Finally, those looking for the bigger picture can enjoy Clark's typologies of the social entrepreneur and his concluding chapters on social enterprise's potential to transform the world, chapters in which his refusal to be deflected by negativity or cynicism are most evident.

There are a couple of things I would change - one is the relative lack of attention paid to Clark's own enterprise journey, the other the ghastly cover which combines Soviet Art (good) with New Labour costumes (bad) - but overall this is a book that can be highly recommended.
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5 of 5 people found the following review helpful
Format:Paperback
This book marks a real change in public perception of how society should perform and how business is part of that cycle, with a positive impact through social enterprises.

Martin's book is fast paced, articulate and practical, it challenges all of us to incorporate a socially responsible pattern of behaviour into our work, whatever our business, job or background.

As you read it you realise how many aspects of being a social entrepreneur can be adopted by so many businesses and organisations.

I'm sure this book will be a prominent text for many years to come.
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5 of 5 people found the following review helpful
Format:Paperback
This book has a broad range. It provides a personal assessment of whether you are or could be a social entrepreneur, but also paints the big picture of how social entrepreneurism is changing the world. Martin opens up the subject brilliantly. Be prepared for how the book moves on. Well researched, good references, inspiring examples,lots of action points, tips, resources to refer to. So the book is engaging. It will help you think outside the norm. I hope you enjoy it and find it useful as I did.
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