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The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life
 
 

The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life [Kindle Edition]

Srinivas Rao

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Product Description

Product Description

You need this multi-vitamin. Srinivas Rao has learned what he knows about this from two angles: from those he's seen make some success from working with their community, and from his own success at this effort. You'll get more out of this book if you actually DO something with the ideas, instead of nod in agreement. -Chris Brogan




We've entered a fierce battle for attention. You won't be the next Tim Ferriss, Seth Godin or Chris Brogan. The world doesn't need more copycats. It needs you to be you. The only way you've got a shot at winning this war for attention is to give all yours to the few that matter. The most important people in the world are the ones who show up for you. Take such good care of them that they have no choice, but to recruit a small army. That's what this is about. It's about building an army, no matter how small that will show up and fight with you every single day to win whatever battles your fighting. You could be battling the demons of depression, career catastrophes, or the loss of love. This is about about building an army that will help you fight those battles and much more.

This book isn't about how to get more traffic or increase the number of subscribers to your blog. Those things are potential byproducts , but not the goal. The goal is to treasure and nurture the attention you already have.

About the Author

I'm Srinivas Rao (aka. "Srini"), the host and co-founder of BlogcastFM, a podcast where I interview business experts, best selling authors, and successful entrepreneurs. Since starting BlogcastFM in February 2010, I've interviewed over 250 of the world's most successful bloggers, authors, and internet entrepreneurs. Former guests on the podcast include Danielle Laporte, Ramit Sethi, Julien Smith, Mike Stelzner, Chris Guillebeau, and many others. Today the show has over 120 5-star reviews in iTunes and receives over 80,000 downloads a month. As a byproduct of my work on BlogcastFM, I've been a two time speaker at Blogworld Expo. I'm a regular contributor to the Adage 150 Blog GROW, and my writing has been featured on numerous social media and personal development blogs. I'm also the author of the personal development blog, The Skool of Life which I've grown to over 50,000 monthly visitors. I'm also a bit obsessed with surfing (the ocean, not the internet). I caught one good wave in Brazil a few years ago and my life has never been the same. If you contact me there's a chance we might talk about surfing.

Product details

  • Format: Kindle Edition
  • File Size: 182 KB
  • Print Length: 55 pages
  • Page Numbers Source ISBN: 1482699370
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BHKE57G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #91,445 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  103 reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Small Book for a Small Army 25 Mar 2013
By ChrisBrogan - Published on Amazon.com
Format:Kindle Edition
You need this multi-vitamin. Srinivas Rao has learned what he knows about this from two angles: from those he's seen make some success from working with their community, and from his own success at this effort. You'll get more out of this book if you actually DO something with the ideas, instead of nod in agreement. But then, you know that. Pick this up and change your outcomes for the better.
9 of 9 people found the following review helpful
5.0 out of 5 stars Exactly What I Needed to Read! 25 Feb 2013
By Shai Smith - Published on Amazon.com
Format:Kindle Edition
As a blogger and small business owner, I've made it a habit to read books on marketing for small businesses. While many authors have learned to stay away from drab statistics and business-speak in the modern, very ADHD world, I have yet to read a book that caught my attention quite like this one. As a matter of fact, I read it in two sittings - and two only because the first was at 3am and I had class the next day...I finished it IN class.

Everything I read tells me how to increase my Twitter followers and improve my Google analytics for the blog, but none have described how to do the one thing a blogger really needs to do: build a community of readers. Not just droves of 'subscribers' that send you to SPAM, but an actual small army of people who support you, and love your work. I am a part of several 'armies', now that I've read this and realize it, and they are just as fulfilling on the reader end. I love knowing that the person knows me, and I'm not just another statistic adding potential earnings to their PayPal account.

Thanks to Srinivas and his well-practiced words of wisdon, I can build my own small army.
6 of 6 people found the following review helpful
5.0 out of 5 stars the right message at exactly the right time 27 Feb 2013
By @nomoremrfatguy - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Just when you think everyone is talking about the same old strategies, encouraging people to become annoyances, to play the numbers game and to spam the heck out of the internet...

BAM! Srini delivers a powerful smack in the social media chops, highlighting the importance of being human, being you and being someone who gives a damn about something.

This is absolutely the message that needs to be heard. The antidote to an endless stream of tired old advice from so called "gurus".

You nailed it Srini!
2 of 2 people found the following review helpful
5.0 out of 5 stars How going SMALL instead of BIG creates a greater impact 24 Feb 2013
By Karolyn - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Just a shout out for The Small Army Strategy. Wow! What a gem! And a reminder that the Universe truly has my back because it was EXACTLY what I needed to hear today! Had a minor meltdown earlier as my monkey mind was trying to convince me that unless I could create a big following with an online biz that I had been invited to co-create there was no sense in doing it. Additionally, I was telling myself that doing something similar on my own was surely destined for failure, because its hard to stand out from the noise and I am put off by the social media strategies that most are hawking as the key to success. When everyone is doing the same thing, that is what is creating the noise....of crickets!

So in my frustrated state I took a break, went on a long walk and let go of needing an answer (always a brilliant move!) Later this evening I was on Facebook reading some posts in a new group I just joined for Marie Forleo's upcoming B School training and someone recommended your book, so I clicked on the link and downloaded if from Amazon ....and even though it was 1 AM and I really needed some shuteye, I promptly sat down and read the whole thing!

So THANK YOU for reminding me of what my heart was trying to tell me.....the only thing that matters is that you GIVE A DAMN...and then you, and your tribe will be happy. And that is all.

Having some major gratitude for you Srini and the gift that you be to us little guys who may not reach millions, but nevertheless have something to contribute.
2 of 2 people found the following review helpful
4.0 out of 5 stars Made me give a damn! 17 Jun 2013
By Cliff Beach-cliffbeachmusicdotcom - Published on Amazon.com
Format:Paperback
I found this book to be an easy read (so happy it's short and can be read in one afternoon). Falling under both self-help and business it was in my "normal" genre of reading, which I found out later in the book is a double edged sword. What I like about the book the most is that you can learn about a person coming out of the start up phase and really trying to do something. The point is that it doesn't have to be crazy, zany , wacky, outlandish to grab your attention. Rao keeps you interested and in effect makes a manifesto similar to those whom he idolizes and interviews. In my opinion it is aligned with Seth Godin's Poke the Box and other manifestos like it. I think we have much to hear from this budding new author and I for one am listening. Once of my only personal criticisms is that I would like to see a reading list at the end of the all the books quoted or links to all the interviews mentioned as I like to go directly to the source. Plus as Rao says paraphrased" good books lead you to other great books". Keep up the good work. Signed up for his email list, I expect my personal email now :)!
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