Memoryhouse's debut album THE SLIDESHOW EFFECT is not just a fantastic first record, it's one of the most enjoyable of 2012 (so far). This collection of 10 dream-pop songs work wonderfully together, and they stand on their own as well. Marked by repetition, atmospheric reverb, and serene soundscapes, THE SLIDESHOW EFFECT is a great effort in the genre. Many of the songs in this collection evoke imagery playing in slow motion, much like a dream or a memory of a long-gone era. Unlike many dream-pop albums, this record demands to be paid attention to. While this music is fine for the background, the subtle details of most songs are what set this album apart from its contemporaries.
At its best, THE SLIDESHOW EFFECT is hypnotizing, beautiful, and full of imagery. There are times though, when the vocals slip from dreamy to (what felt to me as) expressionless. As always, with atmospheric indie rock, there runs a risk of coming across as pretentious or boring, but I'm happy to report that Memoryhouse completely avoids this territory. I would not be surprised to see this on many critic's top 10 of 2012 lists.
I'd recommend this album to fans of Beach House's Bloom, Wye Oak's Civilian, and Telekinesis's12 Desperate Straight Lines. Highlights of this album are "Little Expressionless Animals," "Old Haunts," and "All Our Wonder." Because I recognize that other reviews prefer other tracks to these, I'd recommend sampling the album first.