High tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user centered design practices. This transition hasn't been smooth, however, as many companies have trouble transferring good design into final, shipping products. There is a political/cultural disconnect between the corporate desire for good design and the corporate culture that implements it. The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating well designed products. For most companies, Product Design is not a first class citizen, it is something locked into a 'design department' and done as a subtask of a larger sequential process. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.
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'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews
Book Description
The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.
Inside This Book
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First Sentence
Designing innovative consumer products takes both passion and perspective. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Designing innovative consumer products takes both passion and perspective. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
Very clearly written by someone who has had a huge amount of real world experience. If you've ever raged at how to operate a new TV or video recorder, this book will not only explain why it's so hard to get beautifully simple to use products, but what designers can do in practice to reach this goal. Many surprising insights into the design process.
The layout and illustrations are a bit rudimentary, but the text more than makes up for this.
The layout and illustrations are a bit rudimentary, but the text more than makes up for this.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars
1 review
4 of 4 people found the following review helpful
5.0 out of 5 stars
Top notch design booklet
10 Dec 2004
By ws__
- Published on Amazon.com
Format:Paperback
This book contains twelve small chapters on the adequate design of technical devices, the design of good and foremost well usable "user interfaces". Each of these chapters is a fast read (maybe half an hour), but contains enough substance to fill an entire book of good quality.
It is always good to remind oneself in regular intervals, of what excellent quality means. This book helps you.
I read it from the perspective of a software developer. After reading this I now think, that I really do finally understand the importance of use cases (see Ivar Jacobson). Before I was reading a book by Kent Beck on Test Driven Development. Also here the Jenson Book sheds extra illumination. A test is a use of a program.
You might find the book expensive for so few pages. These pages are more than worth it.
It is always good to remind oneself in regular intervals, of what excellent quality means. This book helps you.
I read it from the perspective of a software developer. After reading this I now think, that I really do finally understand the importance of use cases (see Ivar Jacobson). Before I was reading a book by Kent Beck on Test Driven Development. Also here the Jenson Book sheds extra illumination. A test is a use of a program.
You might find the book expensive for so few pages. These pages are more than worth it.
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