Explore the case for vegetarianism, covering animal cruelty, meat and health, environmental damage and the role of the government. The book is a journey of discovery, aiming to open the eyes of readers.
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Juliet Gellatley’s hard-hitting personal story is riveting, bold and persuasive. She exposes the political protection, disinformation and PR glitz which have propped up an all-powerful meat culture. Some in the industry have labelled her ‘public enemy No I’.
Juliet Gellatley is one of the country’s most effective vegetarian campaigners. She has changed people’s thinking and their habits. In 1994 she set up the campaigning charity Viva! to accelerate the vegetarian revolution and fight for a saner, more compassionate world. She was previously director of The Vegetarian Society and is the creator of many of their major campaigns.
Tony Wardle is the award-winning TV programme maker and writer. He co-authored Michael Mansfield’s book 'Presumed Guilty', which savaged the British criminal justice system. He also wrote 'The Battle for Orgreave' and is actively involved in Viva!’s work.
“This is a journey of discovery which will shock and anger you. Its logic is simple: we are destroying the planet and its inhabitants, impoverishing the world’s poor and destroying our own health in pursuit of something we don’t even need. The tool for this destruction is our abuse of billions of diseased and dejected farm animals. This is a brave and important book which will be seen as a classic.”
MICHAEL MANSFIELD QC
“This is an important book telling the horrors of the animals’ plight and yet telling it with precision and compassion – a mixture which is rare on such a sorrowful subject. Anyone who wishes to enlighten themselves about people and their cruel relationship with other creatures must read it. This book tears at the heart, enlivens the mind and is a large step towards understanding for, having read it, one becomes hooked on putting things right.”
Juliet Gellatley is one of the country’s most effective vegetarian campaigners. She has changed people’s thinking and their habits.