Explore the case for vegetarianism, covering animal cruelty, meat and health, environmental damage and the role of the government. The book is a journey of discovery, aiming to open the eyes of readers.
Juliet Gellatley’s hard-hitting personal story is riveting, bold and persuasive. She exposes the political protection, disinformation and PR glitz which have propped up an all-powerful meat culture. Some in the industry have labelled her ‘public enemy No I’.
Juliet Gellatley is one of the country’s most effective vegetarian campaigners. She has changed people’s thinking and their habits. In 1994 she set up the campaigning charity Viva! to accelerate the vegetarian revolution and fight for a saner, more compassionate world. She was previously director of The Vegetarian Society and is the creator of many of their major campaigns.
Tony Wardle is the award-winning TV programme maker and writer. He co-authored Michael Mansfield’s book 'Presumed Guilty', which savaged the British criminal justice system. He also wrote 'The Battle for Orgreave' and is actively involved in Viva!’s work.
“This is a journey of discovery which will shock and anger you. Its logic is simple: we are destroying the planet and its inhabitants, impoverishing the world’s poor and destroying our own health in pursuit of something we don’t even need. The tool for this destruction is our abuse of billions of diseased and dejected farm animals. This is a brave and important book which will be seen as a classic.”
MICHAEL MANSFIELD QC
“This is an important book telling the horrors of the animals’ plight and yet telling it with precision and compassion – a mixture which is rare on such a sorrowful subject. Anyone who wishes to enlighten themselves about people and their cruel relationship with other creatures must read it. This book tears at the heart, enlivens the mind and is a large step towards understanding for, having read it, one becomes hooked on putting things right.”
Juliet Gellatley is one of the country’s most effective vegetarian campaigners. She has changed people’s thinking and their habits.
It is impeccably researched and written.
Millions of animals are unnecessarily slaughtered for food in the UK every year; worldwide it is billions. We'd all like to believe that this is done with concern for their welfare during their lives, and humane methods used when it is time to slaughter. The meat industry would LOVE us to keep thinking that. Sadly, though, it could not be further from the truth.
Few people would carry on eating meat if they had to spend just one day in a factory farm or a slaughterhouse. People should know the pain, misery and suffering that goes into their meals, and THEN decide if they want to economically support it by continuing to consume meat.
This book, however, goes MUCH further than the animal welfare issue and demonstrates that we benefit both our health and the environment when we stop eating meat.
Most compelling of all, she catalogues how meat production contributes DIRECTLY to humans dying of starvation. Many poor countries are economically incentivised to export their crops as livestock feed so that rich foreigners can eat steak, while the local populations starve.
The only thing one can possibly say in favour of meat (and even this is a matter of opinion) is that it 'tastes' good. Is that really enough to justify the third world children and babies dying of starvation, the animal cruelty, the first world heart attacks, and the wholesale destruction of the environment?
This book is a must for everyone who claims to be an animal lover whilst tucking into their dinner of roast lamb.
From the personal stories to the devastating statistics, every page brings a new shock about the hidden world of animal cruelty, and the pure evils of a dishonest meat industry.
If everyone read this book, we would have far fewer meat eaters. I decided when I picked this book up that it was not going to convert me. It didn't, but it gave me, literally, food for thought, and now I am a definite and strict vegetarian.
This book isn't about emotional blackmail, it isn't about horriffic pictures and over dramtised writing style. It is about simple facts, which should not, and indeed cannot, be ignored.
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