- Hardcover: 272 pages
- Publisher: Jossey Bass (12 Jun 2009)
- Language English
- ISBN-10: 0470388382
- ISBN-13: 978-0470388389
- Product Dimensions: 22.6 x 16.7 x 2.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 976,781 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Shift
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More About the Author
Product Description
Review
"Begins a new dialogue in marketing" (Hindu Business Line, May 28, 2009)
"…outlines a marketer′s 5–step plan to becoming a growth catalyst" (The Advertiser, July 1, 2009).
Review
"The Shift is a must–read to help marketers and their respective organizations move ahead and thrive."
—From the Foreword by Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
—From the Foreword by Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Marketing certainly needs to be jolted into the 21st century, and this book may be a good first step in that direction. Scott M. Davis, working with Philip Kotler, who wrote the foreword, and with other chapter co-authors, urges tactical marketing executives to become "Visionary Marketers," a transformation process that requires "five shifts" in practice and focus. To buttress his case for change, Davis includes real-world examples of top corporate marketers who transcended their traditional roles and earned the serious regard of senior management by affecting the bottom line. However, while his case studies have practical applications, he presents little new information and his descriptions of the five transformational shifts sometimes bog down. That said, he makes a compelling point that marketing must change and focus on the larger goals of the company, armed with superior knowledge of customers. As a result, getAbstract recommends Davis' book to serious marketers who want to update and transform their tactics in a radial way and, by doing so, step into a more influential role in their companies.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
11 reviews
2 of 2 people found the following review helpful
Must-read for marketing leadership
1 Mar 2010
Format:Hardcover
Davis spells out perfectly a leadership roadmap for marketers seeking to join the C-suite and influence a growth agenda for business.
2 of 2 people found the following review helpful
Informative take on becoming a "Visionary Marketer"
1 Feb 2010
Format:Hardcover
Marketing certainly needs to be jolted into the 21st century, and this book may be a good first step in that direction. Scott M. Davis, working with Philip Kotler, who wrote the foreword, and with other chapter co-authors, urges tactical marketing executives to become "Visionary Marketers," a transformation process that requires "five shifts" in practice and focus. To buttress his case for change, Davis includes real-world examples of top corporate marketers who transcended their traditional roles and earned the serious regard of senior management by affecting the bottom line. However, while his case studies have practical applications, he presents little new information and his descriptions of the five transformational shifts sometimes bog down. That said, he makes a compelling point that marketing must change and focus on the larger goals of the company, armed with superior knowledge of customers. As a result, getAbstract recommends Davis' book to serious marketers who want to update and transform their tactics in a radial way and, by doing so, step into a more influential role in their companies.
1 of 1 people found the following review helpful
Insightful!
15 Oct 2009
Format:Hardcover
The Shift is a smart read for anyone who owns a business - especially in these times! This book illustrates the changes that marketing and business have undergone in the recent years and how to shift one's own thinking to stay on top of the times. Davis uses real companies, big names anyone would know, to further his point and educate people on the changes taking place and makes for a very enlightening and interesting read. The book is well laid out with graphs and charts and is easy to understand. I very much enjoyed it!
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