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The Self Illusion: Why There is No 'You' Inside Your Head Paperback – 19 Apr 2012

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Product details

  • Paperback: 272 pages
  • Publisher: Constable (19 April 2012)
  • Language: English
  • ISBN-10: 1780330073
  • ISBN-13: 978-1780330075
  • Product Dimensions: 13.5 x 1.7 x 21.6 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Bestsellers Rank: 299,322 in Books (See Top 100 in Books)

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Product Description


Fascinating, timely and important ... Hood's presentation of the science behind our supersense is crystal clear and utterly engaging. (New Scientist)

Wonderful. Illuminating. Full of insight, beauty, and humor. Get to know thyself. (David Eagleman, author of Sum)

Startling and engrossing... (Robin Ince)

Book Description

A fascinating examination of how the latest science shows that our individual concept of a self is in fact an illusion.

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

51 of 53 people found the following review helpful By Matthew Hunter on 2 Sept. 2012
Format: Paperback
I enjoyed reading this book. It is well written and provides excellent stories and research that justify the point of the book that ultimately the self is an illusion. You will be thoroughly entertained and thought provoked by finding out why your identity is made up of a multitude of external and internal factors that you never knew could provide such an influence on who you think you are.

However this is a popular science book and not a journal based literature review and there are obvious instances where Bruce's personal opinions are presented without strong evidence and one could be forgiven for taken that as fact given the research he does display. For example when talking about free will he cites a well known study where the brain has already decided on the choice of pressing a button before the conscious mind has decided. This is great evidence to support an arguement against free will but then concludes that because he can plan for a future event that free will isn't always an illusion. Whether he is right or not is not the point but simply that he makes a conclusion without supporting literary evidence.

The glaring error that the book contains is simply this: Bruce assumes that a self illusion is a good thing. He somehow assumes that its those people with a strong sense of self that are better off. This is true for the minority of people who believe they are confident, smart, successful, or positive. But in my experience (and I have a lot!) is that most people's identity is negative and their sense of self is often seen as weak, unconfident, stressed, sad, unhappy and so on. Bruce doesn't acknowledge that a strong sense self can be bad as well as good. In fact his closing statement is that one needs a strong sense of self to survive.
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4 of 4 people found the following review helpful By Simon Laub on 28 Oct. 2012
Format: Paperback
Bruce Hoods book The Self Illusion is a great book about the mental constructions that makes us who we are.
According to Hood, deep down, our selves might not be all that solid. Instead, other people influence us and changing circumstances continually update our beliefs and our sense of self.

The self is shaped by the reflected opinions of others around us.
And Hood gives us a long list of very interesting observations and psychological experiments that illustrates that our selves are not rock solid things.
From Jane Elliots experiments with a third grade class (She convinced blue eyed
children that brown eyed kids were smarter or vice versa) to Solomon Aschs Conformity test (where students would rather follow the group than give the right answer).
Hood concludes that ''we are susceptible to group pressure, subtle priming cues, stereotyping and culturally cuing, then the notion of a true, unyielding ego cannot be sustained. If it is a self that flinches and bends with tiny changes in circumstances, then it might as well be non-existent''

Indeed, selves are constructed not born, according to Hood.
People don't remember much from before the age of four. According to Bruce Hood, the reason for this is that our selves have not been fully build at that age:
It's not that you have forgotten what it was like to be an infant
- You were simply not ''you'' at that age because there was no constructed self,
and so you cannot make sense of early experiences in the context of the person to
whom these events happened.

And the self is fragile. Even thinking too much about it might be a dangerous thing?
We might be confused, begin to wonder if the construction, the self, can really do anything on its own?
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50 of 55 people found the following review helpful By Hande Z TOP 1000 REVIEWER on 21 April 2012
Format: Paperback
This book examines the basic nature of our personal identity from the point of view of neuropsychology. Julian Baggini gave us a fascinating account of it from the point of view of philosophy last year in his book "The Ego Trick". Hood writes an equally fascinating account to address the question, "What (or who) is the `I' that Descartes refers to when he wrote `I think. Therefore I am'"? The inroads into neuroscience is paving the way we look at things, the way we see others, and most importantly, the way we see ourselves. A decade ago the phrase "My brain made me do it" would have brought howls of laughter from people thinking it might be a spoof on criminal conduct. Read Hood and you may see the serious studies in this field.

The competing theories of Galen Strawson (the "pearl view") and Hume's (the "bundle theory") are examined and Hood tells us that modern science is inclining towards the "bundle theory", namely that our "self" emerges not from an accretion of our past experiences - "a bundling together of these experiences". The "pearl theory" holds that our self is a single immovable entity at the core of our existence.

Arising from this, it will become apparent that if the self is a bundling of one's past experiences, then one's memory is an important factor to be studied. Hood tells us that neuroscience shows that possession of memory and identity is what makes us unique individuals. Hood lucidly explains how experiments show this connection that starts with children from about five years of age. He also tells us how the self of the "moment" differs from the self of the "memory".
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