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The Self Illusion: Why There is No 'You' Inside Your Head (Extract)
 
 

The Self Illusion: Why There is No 'You' Inside Your Head (Extract) [Kindle Edition]

Bruce Hood
4.5 out of 5 stars  See all reviews (4 customer reviews)

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Product Description

Product Description

This is an extended extract from The Self Illusion: Why There is No 'You' Inside Your Head, available 19 April 2012.

Most of us believe that we possess a self - an internal individual who resides inside our bodies, making decisions, authoring actions and possessing free will. The feeling that a single, unified, enduring self inhabits the body - the 'me' inside me - is compelling and inescapable. This is how we interact as a social animal and judge each other's actions and deeds.

But that sovereignty of the self is increasingly under threat from science as our understanding of the brain advances. Rather than a single entity, the self is really a constellation of mechanisms and experiences that create the illusion of the internal you.

We only emerge as a product of those around us as part of the different storylines we inhabit from the cot to the grave. It is an every changing character, created by the brain to provide a coherent interface between the multitude of internal processes and the external world demands that require different selves.

'Wonderful. Illuminating. Full of insight, beauty, and humor. Get to know thyself.'
David Eagleman, author of Sum

'Startling and engrossing.' Robin Ince

Product details

  • Format: Kindle Edition
  • File Size: 488 KB
  • Print Length: 79 pages
  • Publisher: Constable (26 Dec 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B006JZPPQE
  • Text-to-Speech: Enabled
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #1,053 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
A really interesting and intriguing short book ,which tackles what can be a difficult concept in a very readable way.
The brain and it's" reality construct" is well explained, but this is not a "dry" sort of narrative, and has plenty of humour,
especially in relation to the account of the real characters,who seem to prefer to live" virtual lives" in a computer game, which seems to dominate ,what now could possibly have become more of their"selves",than exists in what we would normally consider the"real" world.
The book is a great combination of education, and entertainment, which leaves you feeling that the film "The Matrix"may have been surprisingly prophetic.
This is offered as a taster for the full book ,(soon to be published),and I for one am looking forward to that.
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14 of 17 people found the following review helpful
Superb 4 Jan 2012
Format:Kindle Edition
Fascinating look at how the brain works and what the 'self' is inside it (or otherwise). Professor Hood puts forward the view that the 'self' is really just a construct of the brain. This might be controversial and whilst still science his work takes the reader to the edge of philosophy.

Hood reveals plenty along the way such as "We now know that the unborn baby can learn the sound of their mother's voice, develop a preference for the food she eats while pregnant and even remember the theme tune to the TV soap operas she watches while waiting for the big day to arrive."

Fans of The Matrix will be delighted to learn that it is 'not that far off the mark when it comes to understanding the nature of the human mind' according to the Professor. Indeed Hood is very excited about the internet "I tell my own children that they are living during one of the major transitions in human civilization, that humankind is currently in the midst of the next great evolutionary leap." Probably he didn't mean to sound Maoist there. This inspiring work is well worth a read, as Hood observes 'It is one of most exciting times to be alive in the history of humankind.'

No prior knowledge of neuroscience is required, we learn a bit about dopamine and how it makes the anticipation of reward more satisfying than reward itself. Just as well , Professor Hood promises us a fuller version of this free ebook later in the year.
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Format:Kindle Edition|Amazon Verified Purchase
Thanks, Amazon, for making the extract free; for people who want to go into more detail, I'm sure the full book is worth buying. But there's enough in this generous limited edition that is inspiring, informed and readable to get valuable insight and food for thought.
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Popular Highlights

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&quote;
This does not mean that the world does not really exist. It does exist but our brains have evolved to process only those aspects of the external world that are useful. We only sense what we are capable of detecting through our nervous system. &quote;
Highlighted by 10 Kindle users
&quote;
When did this game of life become so unfair that we blame individuals rather than the circumstances that prevent them from achievement? This is known as the fundamental attribution error in human reason10. When other people screw up its because they are stupid or losers but when I screw up its because of my circumstances. The self illusion makes the fundamental attribution error an easy fallacy to accept. &quote;
Highlighted by 8 Kindle users
&quote;
There is not one self or multiple selves in the first place. Rather, it is the external world that switches us from one character to another. This idea that we are a reflection of the situations is sometimes called the looking-glass self9  we exist as the reflection of those around us. &quote;
Highlighted by 8 Kindle users

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