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The Secrets of Success in Selling: 12 Ways to Achieve Exceptional Results (Prentice Hall Business) Paperback – 12 Nov 2009

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Product details

Special Amazon.co.uk Bonus Chapter: Unleash Your Sales Style [PDF]
  • Paperback: 224 pages
  • Publisher: Pearson Business; 1 edition (12 Nov. 2009)
  • Language: English
  • ISBN-10: 0273730096
  • ISBN-13: 978-0273730095
  • Product Dimensions: 13.9 x 1.5 x 21.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 373,545 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Nicola has over 20 years experience at the cutting edge of Sales and Human Development. She is a professional speaker, trainer, consultant, business coach and international best selling author. She is the founder and Managing Director of Aurora Consulting, and Co-Director of Company Shortcuts with Lara Morgan.

Before starting her own company in 2004, Nicola's professional career includes roles working with blue-chips such as American Express, Procter & Gamble, Chase Manhattan Bank, Gucci and Disney as well as multiple achievements working with smaller businesses and business start-ups.

Nicola is renowned for her engaging, energetic and passionate delivery style which inspires audiences all around the world. She is a particularly effective speaker in corporate sales environments where there are few female speakers with this amount of style and enthusiasm.

She has experience of speaking globally in as diverse countries as Singapore and Oulu in Finland! She's most well known for her signature topic 'Sales Secrets to accelerate your business growth©'

Product Description

From the Back Cover

Do you want to achieve ordinary or extraordinary sales results?

These are real secrets. Pearls of wisdom learnt through years of successful selling. They are the secrets that the seriously successful use and the elusive ingredients others wish they’d been told. They will ensure that you exceed your sales targets and make a real difference to your sales performance.

Everyone has the potential to master the art of selling – now you can. Here are 12 powerful ways to ensure your sales success. Discover how to communicate with impact, increase your closing rates, build strong and lasting customer relationships, and over-all, create long-term rewards for you, your business, your team and your clients. Ready to fly?

 

Endorsements for Secrets of Success in Selling-

“A great business book – practical and realistic that will help with both personal sales techniques and business development strategy.”

Chris Thompson, Chief Executive of Express Group

 

“Every salesperson should own a copy of this book! In the ever evolving world of sales this book mixes some of the key fundamentals for successful selling with some very clever ‘secrets’. So whether you need to brush up on some technique, or you are looking for new answers Nicola’s book has something for everyone.”

Keith Atkinson, Chief Executive of Citri Ltd

 

“Cash is king, and that has never been more important than in the current climate. So if you are entering into a career in sales or would like to take a refreshing look at the world of sales, this is a good read. Nicola covers some great tactics and speaks with the business and sales acumen to help any salesperson in any number of situations.”

Matthew Riley, CEO Daisy Group Plc

 

About the Author

Nicola’s achievements started when she was accepted aged 19 as the youngest participant in the American Express Travel Service Graduate Programme. She quickly moved through the ranks and within four years held a senior position for the prestigious Chase Manhattan Account. She has worked with blue-chips such as Disney, Convergys, Iveco Ford and Procter & Gamble

Nicola can split her career into 3 key areas. The first working within the business travel industry, which gave her a clear understanding of how to deliver exceptional levels of customer service. The second included Key Account Management, Operational Sales Management and Business Development, which gave a real understanding of direct sales, how to create a winning sales team and team environment. The third, allowed for a transition from initially a pure sales role into writing and delivering training programmes.


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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Ms. Chloe Hindmarsh on 24 Mar. 2010
Format: Paperback
I met the author of this book, Nicola, when she came to give a lecture at my university and I found her utterly inspiring. I bought her books because I enjoyed her no-frills, common sense approach to selling and self-confidence and they did not dissapoint. I particularly enjoyed this book 'The Secrets of Success in Selling' and as a post-graduate business student, who is snowed under with business theory books Nicola's book was a breath of fresh air. Nicola's view that successful selling comes from self-belief, belief in the product/service and integrity and that not all sellers are pushy, annoying wheel-dealers but helpful business co-ordinates it really helped me overcome my problem of asking people for money for my services. I would highly recommend this book to anyone who wants to understand the art of selling.
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Format: Paperback
I've been in business as a speaker, trainer and expert on stress and raising performance now for several years and, whilst I love what I do, I never enjoyed the selling part. I picked up this book following a conference where Nicola was one of the main speakers and found it a fantastic book for the reluctant sales person like me. It helped me to look at selling from a different perspective and gave some excellent straight forward tips and strategies to get me motoring in my sales efforts. In fact, within a hours of trying one of the tactics, I gained a quick and unexpected contract. It now sits by my desk as a reference tool for my sales days. Brill! Thanks Nicola. The Secrets of Success in Selling: 12 Ways to Achieve Exceptional Results (Prentice Hall Business)
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2 of 3 people found the following review helpful By kip70 on 20 Nov. 2009
Format: Paperback
I'm an inexperienced salesperson who has just started out and this book has really helped me get to grips with the essence of selling and how to connect with customers and how to close deals that would have taken me many more years of experience to learn. I took a leap of faith from an Amazon recommendation email to purchase this and it's already had a positive impact on results.
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