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The Secrets of Spiritual Marketing is a must for anyone working in the wellness industry. Full of useful tips for natural therapists or anyone in small business. This book lays the foundations for success. --Gary Quinn, Author of Living in the Spiritual Zone
Lawrence Ellyard has created a fantastic business and marketing guide which marries proven marketing techniques with one's spiritual path. Without needing to compromise on your values, The Secrets of Spiritual Marketing will drive your wellness business through the roof. --Marci Shimoff, NY Times bestselling author of Happy for No Reason and featured teacher in The Secret
There is nothing more difficult then starting your own practice without marketing guidance like this. I believe The Secrets of Spiritual Marketing is a must read for every natural therapist wanting to create a successful practice! --Adria Ellis, founder of Zen Alliance Natural Health Directory
Lawrence Ellyard has created a fantastic business and marketing guide which marries proven marketing techniques with one's spiritual path. Without needing to compromise on your values, The Secrets of Spiritual Marketing will drive your wellness business through the roof. --Marci Shimoff, NY Times bestselling author of Happy for No Reason and featured teacher in The Secret
There is nothing more difficult then starting your own practice without marketing guidance like this. I believe The Secrets of Spiritual Marketing is a must read for every natural therapist wanting to create a successful practice! --Adria Ellis, founder of Zen Alliance Natural Health Directory
Product Description
"The Secrets of Spiritual Marketing" offers for the first time everything you need to know about advertising and marketing your natural therapy business. Whether you are a seasoned practitioner or just starting out this book will provide you with all the proven tools you need to create a successful and profitable practice. This book is filled with proven marketing tools that guarantee results and will enable you to reach those who can truly benefit from your talents. By using these marketing secrets you will make more money doing what you love without compromising your values.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
This book has been brought in, unedited, from the US. It hand-holds the reader through the minutiae of marketing a spiritual health business, assuming that they are qualified and ready to leap into the shark-pool that is self-employment.
The author is founder and CEO of the International Institute for Complementary Therapists, with fifteen years of practitioner experience (and seven books) under his belt. He also has a background of advertising, graphic design and marketing and so when it comes to getting your business out there, he really knows his stuff.
The book is aimed mainly at those therapies requiring the use of a couch and a comfortable room, but a lot of what Mr. Ellyard advises is perfectly appropriate for astrologers, tarot readers and such. Some of it is also patently obvious, too, like the need for a website, email address and a `phone...
Having said that, though, the author himself tells us that the book is designed to be either a `read-through' or a `dip in' so that those who already have some experience can skip the parts that they know about already.
There's advice on making your advertising stand out, targeting client groups, how to `sell yourself' (sorry, that bit made me cringe), how to establish your website, organise business cards, deal with the press, and generally increase your profile and profits. There are even handy-dandy blank spaces to write your own stuff (I resisted the urge).
It does have plenty of useful tips in it: for example giving three business cards to clients and asking them to pass a couple on to friends, using 'coupon lines' in ad's, sending fake cheques, `tryvertising', and even getting into the record books to increase business. Of course there are lots of other, more conventional, ways to boost sales and keep clientele - many of which I hadn't even thought of - and these are set out in detail.
It's a thoroughly thought-out book, and if you can ignore the slight American bias I would recommend it for new starters - and perhaps those who's trade has gone somewhat stagnant. The price can be set against UK tax, I'm sure.
The author is founder and CEO of the International Institute for Complementary Therapists, with fifteen years of practitioner experience (and seven books) under his belt. He also has a background of advertising, graphic design and marketing and so when it comes to getting your business out there, he really knows his stuff.
The book is aimed mainly at those therapies requiring the use of a couch and a comfortable room, but a lot of what Mr. Ellyard advises is perfectly appropriate for astrologers, tarot readers and such. Some of it is also patently obvious, too, like the need for a website, email address and a `phone...
Having said that, though, the author himself tells us that the book is designed to be either a `read-through' or a `dip in' so that those who already have some experience can skip the parts that they know about already.
There's advice on making your advertising stand out, targeting client groups, how to `sell yourself' (sorry, that bit made me cringe), how to establish your website, organise business cards, deal with the press, and generally increase your profile and profits. There are even handy-dandy blank spaces to write your own stuff (I resisted the urge).
It does have plenty of useful tips in it: for example giving three business cards to clients and asking them to pass a couple on to friends, using 'coupon lines' in ad's, sending fake cheques, `tryvertising', and even getting into the record books to increase business. Of course there are lots of other, more conventional, ways to boost sales and keep clientele - many of which I hadn't even thought of - and these are set out in detail.
It's a thoroughly thought-out book, and if you can ignore the slight American bias I would recommend it for new starters - and perhaps those who's trade has gone somewhat stagnant. The price can be set against UK tax, I'm sure.
5 of 5 people found the following review helpful
This book is an easy read, however offers nothing new in marketing complementary health therapies.I have read many marketing books in this field, the only real difference are the spaces left for you to answer the excersises the author asks you to do. The cover promises something new, but in my opinion is the only thing different. If you are new to this field of work it is probably a good one to begin with.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
2 of 2 people found the following review helpful
all hype, nothing spiritual about it...
4 April 2010
This book was a disappointment. No real new ideas really discussed in this book. You could read any book on marketing for small business and it would cover the same areas with similar suggestions. They do make an attempt to address the health industry but thats the only difference this book makes compared with all the other books of small business marketing. It even suggests gross forms of marketing like bumper stickers, sending fake checks in the mail, using yellow pages etc... is this 'Spiritual' marketing? Beware of the marketing hype, its crap.
1 of 3 people found the following review helpful
Reviews
15 Dec 2009
Lawrence Ellyard has created a fantastic business and marketing guide which marries proven marketing techniques with one's spiritual path. Without needing to compromise on your values, The Secrets of Spiritual Marketing will drive your wellness business through the roof.
- Marci Shimoff, NY Times bestselling author of Happy for No Reason and featured teacher in the hit movie The Secret
Lawrence Ellyard's newest book is a wonderfully down-to-earth, practical and user friendly tool-box for establishing, growing and flourishing a natural health business in integrity and truth. This book is a real gift to practitioners in all fields of healing.
- Brandon Bays, Author of The Journey and Freedom Is
The Secrets of Spiritual Marketing is a must for anyone working in the wellness industry. Full of useful tips for natural therapists or anyone in small business. This book lays the foundations for success.
- Gary Quinn, Author of Living in the Spiritual Zone
There is nothing more difficult then starting your own practice without marketing guidance like this. I believe The Secrets of Spiritual Marketing is a must read for every natural therapist wanting to create a successful practice!
- Adria Ellis, Founder of Zen Alliance Natural Health Directory
Covers something truly unique. A must read for every natural therapist.
- Mette Sorensen, Founder of Mette's Institute for Ka Huna Massage
Fantastic secrets to know before you start, I wish I had known. Straight forward and efficient. This book will save you hours and hours.
- Diane Riley, co-founder of the Australian School of Tantra and Author of Sexy and Sacred
The Secrets of Spiritual Marketing is a book designed to help natural therapists to expand their practices and reach more people. Highly recommended!
- David Vennells, Author of The Healing Sourcebook.
A must-read for all natural therapists either starting their own practice or those already established. Industry expert Lawrence Ellyard shares his secrets on how to gain and maintain business success and prosperity in the wellness industry, whilst maintaining your spiritual integrity. Time-saving, tried and tested tools that will see your business soar! I highly recommend it.
- Suzanne Taylor, Publisher of the Natural Health Directory Australia
Lawrence's latest book, Spiritual Marketing, is constructive, earthed, practical and is an extremely comprehensive resource for any new health practitioner. It's going to be a book that will remain on your practice bookshelf, dog-eared and laden with annotations for many years as your practice grows and flourishes utilising Lawrence's obvious wisdom.
- Ian Hamilton, Director of ION LIFE
Any practitioner, new graduate or seasoned natural therapist can learn from the valuable information clearly provided in The Secrets of Spiritual Marketing. The website chapter is great for everyone in the natural health field. This industry needs the most professional face possible - good websites and marketing materials are essential for therapists and this guide is an excellent resource.
- Bianca Rothschild, Publisher of The Natural Health Guide Australia
The Secrets of Spiritual Marketing is a comprehensive and user friendly compendium about building a successful and lucrative practice â" the easy way. These fantastic marketing ideas and hands on advice will help any Natural Therapist to build their business and client base in the most cost effective way and ensure a smooth transition from being student to becoming a professional health care provider. This book is a must for anyone who is serious about doing what they love for a living.
- Katha Jones, Director of International Institute of Kinesiology Australia
The Secrets of Spiritual Marketing is a book that will be most beneficial to natural therapists already in business as well as new therapists alike. I wish I had access to something as easy and informative to follow when I was starting out in my practice.
- Keitha Bradley, Founder of Open Gate Natural Therapy School Australia
Heaps of practical and useful advice for the beginning as well as seasoned practitioner. Lawrence Ellyard's secrets applied will direct any natural therapy business towards soaring success. Recommended reading for our students.
- Ki'a'i Ho'okahi Weber, Founder of Australian College of Kahuna Sciences
This book's a gem! If you are serious about succeeding in business as a natural therapist, whether you are just starting out or established and looking to expand, you will find The Secrets of Spiritual Marketing by industry insider Lawrence Ellyard, of great value. This book offers sound marketing advice that will help you guide clients to your door, build and maintain a reputation for excellent customer service, and attract spiritual prosperity. Thank you, Lawrence Ellyard!
- Amy Z. Rowland, Usui Reiki Master and author of Reiki for the Heart and Soul
The Secrets of Spiritual marketing is a must-read for any natural therapist who is planning and running their own business, with the aim of improving the bottom line and achieving fulfillment.
- Pamela Allardice, Editor of Nature and Health Magazine
Lawrence Ellyard has done what for many has proven to be one of the most difficult areas in their lives - marrying their spiritual/holistic work with the world of business and marketing. This in depth, step-by-step guide to setting up and running a prosperous wellness business is both timely and required reading for anyone in the health and healing industry.
- Leo Drioli editor of Innerself Newspaper
A timely and powerful body of work by Lawrence Ellyard. In 'The Secrets of Spiritual Marketing' Lawrence shares his insights and wisdom to support the modern day wellness practitioner. His insights and honest sharing makes this book a must read for anyone in this industry.
- Chris Hooper, Founder of Chris Hooper Promotions and Management Australia
This book is full of great marketing techniques, that are well thought out and relevant to natural therapy practitioners. It takes some of the guess work out of what you really need to consider and work with.
- Rhondda E Stewart, Principal of the Australian College of Hypnotherapy
Natural therapists invest substantial time and money in gaining and maintaining their holistic therapies qualifications, but receive little guidance about how to market themselves. This book is mandatory reading for any therapist who is serious about building a successful, profitable business and doing what they love.
- Melanie Surplice, Managing Director of Revive Holistic Marketing
The Secrets of Spiritual Marketing is a 'must have' for all alternative practitioners. If you are ready to ramp up your business get this book! Lawrence has covered all the current marketing technologies you need to know.
- Theta Healing Practitioner, Author of Weight Consciousness and Co-author of Inspired to Success with Dr Wayne Dyer, Esther & Jerry Hicks and Mark Victor Hansen
I highly recommend this book. It's title "Secret of Spiritual Marketing" is catching, and the book itself is like a well written manual with easy-to-implement steps that will automatically help your business grow.
- Alfred Bellanti, Mind and Body Healing
- Marci Shimoff, NY Times bestselling author of Happy for No Reason and featured teacher in the hit movie The Secret
Lawrence Ellyard's newest book is a wonderfully down-to-earth, practical and user friendly tool-box for establishing, growing and flourishing a natural health business in integrity and truth. This book is a real gift to practitioners in all fields of healing.
- Brandon Bays, Author of The Journey and Freedom Is
The Secrets of Spiritual Marketing is a must for anyone working in the wellness industry. Full of useful tips for natural therapists or anyone in small business. This book lays the foundations for success.
- Gary Quinn, Author of Living in the Spiritual Zone
There is nothing more difficult then starting your own practice without marketing guidance like this. I believe The Secrets of Spiritual Marketing is a must read for every natural therapist wanting to create a successful practice!
- Adria Ellis, Founder of Zen Alliance Natural Health Directory
Covers something truly unique. A must read for every natural therapist.
- Mette Sorensen, Founder of Mette's Institute for Ka Huna Massage
Fantastic secrets to know before you start, I wish I had known. Straight forward and efficient. This book will save you hours and hours.
- Diane Riley, co-founder of the Australian School of Tantra and Author of Sexy and Sacred
The Secrets of Spiritual Marketing is a book designed to help natural therapists to expand their practices and reach more people. Highly recommended!
- David Vennells, Author of The Healing Sourcebook.
A must-read for all natural therapists either starting their own practice or those already established. Industry expert Lawrence Ellyard shares his secrets on how to gain and maintain business success and prosperity in the wellness industry, whilst maintaining your spiritual integrity. Time-saving, tried and tested tools that will see your business soar! I highly recommend it.
- Suzanne Taylor, Publisher of the Natural Health Directory Australia
Lawrence's latest book, Spiritual Marketing, is constructive, earthed, practical and is an extremely comprehensive resource for any new health practitioner. It's going to be a book that will remain on your practice bookshelf, dog-eared and laden with annotations for many years as your practice grows and flourishes utilising Lawrence's obvious wisdom.
- Ian Hamilton, Director of ION LIFE
Any practitioner, new graduate or seasoned natural therapist can learn from the valuable information clearly provided in The Secrets of Spiritual Marketing. The website chapter is great for everyone in the natural health field. This industry needs the most professional face possible - good websites and marketing materials are essential for therapists and this guide is an excellent resource.
- Bianca Rothschild, Publisher of The Natural Health Guide Australia
The Secrets of Spiritual Marketing is a comprehensive and user friendly compendium about building a successful and lucrative practice â" the easy way. These fantastic marketing ideas and hands on advice will help any Natural Therapist to build their business and client base in the most cost effective way and ensure a smooth transition from being student to becoming a professional health care provider. This book is a must for anyone who is serious about doing what they love for a living.
- Katha Jones, Director of International Institute of Kinesiology Australia
The Secrets of Spiritual Marketing is a book that will be most beneficial to natural therapists already in business as well as new therapists alike. I wish I had access to something as easy and informative to follow when I was starting out in my practice.
- Keitha Bradley, Founder of Open Gate Natural Therapy School Australia
Heaps of practical and useful advice for the beginning as well as seasoned practitioner. Lawrence Ellyard's secrets applied will direct any natural therapy business towards soaring success. Recommended reading for our students.
- Ki'a'i Ho'okahi Weber, Founder of Australian College of Kahuna Sciences
This book's a gem! If you are serious about succeeding in business as a natural therapist, whether you are just starting out or established and looking to expand, you will find The Secrets of Spiritual Marketing by industry insider Lawrence Ellyard, of great value. This book offers sound marketing advice that will help you guide clients to your door, build and maintain a reputation for excellent customer service, and attract spiritual prosperity. Thank you, Lawrence Ellyard!
- Amy Z. Rowland, Usui Reiki Master and author of Reiki for the Heart and Soul
The Secrets of Spiritual marketing is a must-read for any natural therapist who is planning and running their own business, with the aim of improving the bottom line and achieving fulfillment.
- Pamela Allardice, Editor of Nature and Health Magazine
Lawrence Ellyard has done what for many has proven to be one of the most difficult areas in their lives - marrying their spiritual/holistic work with the world of business and marketing. This in depth, step-by-step guide to setting up and running a prosperous wellness business is both timely and required reading for anyone in the health and healing industry.
- Leo Drioli editor of Innerself Newspaper
A timely and powerful body of work by Lawrence Ellyard. In 'The Secrets of Spiritual Marketing' Lawrence shares his insights and wisdom to support the modern day wellness practitioner. His insights and honest sharing makes this book a must read for anyone in this industry.
- Chris Hooper, Founder of Chris Hooper Promotions and Management Australia
This book is full of great marketing techniques, that are well thought out and relevant to natural therapy practitioners. It takes some of the guess work out of what you really need to consider and work with.
- Rhondda E Stewart, Principal of the Australian College of Hypnotherapy
Natural therapists invest substantial time and money in gaining and maintaining their holistic therapies qualifications, but receive little guidance about how to market themselves. This book is mandatory reading for any therapist who is serious about building a successful, profitable business and doing what they love.
- Melanie Surplice, Managing Director of Revive Holistic Marketing
The Secrets of Spiritual Marketing is a 'must have' for all alternative practitioners. If you are ready to ramp up your business get this book! Lawrence has covered all the current marketing technologies you need to know.
- Theta Healing Practitioner, Author of Weight Consciousness and Co-author of Inspired to Success with Dr Wayne Dyer, Esther & Jerry Hicks and Mark Victor Hansen
I highly recommend this book. It's title "Secret of Spiritual Marketing" is catching, and the book itself is like a well written manual with easy-to-implement steps that will automatically help your business grow.
- Alfred Bellanti, Mind and Body Healing
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