Julie Hill's new book, 'The Secret Life of Stuff', is a fascinating tour through the modern material world. She shows us what all those things we consume are made from, explains how and why they are harming the planet, and suggests ways to make things better, with not a single hair shirt or pair of sandals in sight.
She starts with a trivial, yet telling example. On a 2008 episode of Dragon's Den, one applicant was pitching the idea of disposable champagne flutes that light up when you fill them with bubbly. But what happens when you throw these glasses - including the battery that powers them - away at the end of the party? And why do we feel the need for such a pointless invention anyway?
One of the things I really like about this book is the way that, from the start, Julie contrasts existing problems with possible future solutions. This is not just another eco-disaster tome filled with doom and gloom. So in the second chapter, Julie sets out her vision of a more sustainable world in 2040. This is a world where everything is designed for long life, before being reused and finally recycled or composted. It's a world where renewable energy powers everything. Crucially, it's a world where we've changed our values as a society, turning away from increasingly empty consumerism and learning to value friends, family and free time once more. It may sound unrealistic, but Julie paints a compelling picture of how the future could be.
Julie Hill is well qualified to talk about both problems and solutions. Having worked on green issues for 25 years, she has seen plenty of the problems as they've emerged. However, through her work with many different organisations, including government, industry, the inspirational Eden Project and leading environmental think tank Green Alliance, she has also helped think up a lot of the potential solutions. I should probably declare an interest at this point, as I've known Julie for several years, and have worked with her on some of these issues.
The bulk of the book is taken up with a detailed investigation of the 'stuff' of the title. Julie deconstructs our homes and everything that's in them, explaining where the concrete, bricks, glass, metals, wood, paper, plastics and textiles all come from, and the environmental impacts that producing each of them has.
One of the book's central questions is whether the green pound can save the day. Julie thinks not. Her concern is that green consumers are too few and far between to push the sustainable option into the mainstream. Worse, in many cases green consumers are unable to make effective choices due to the complexity of the issues and the lack of clear information. She illustrates these problems with such everyday decisions as which detergent to use, which loo roll to buy and what sort of compost to get for your garden (assuming you don't produce your own, that is). It turns out that picking the greenest option is neither as easy nor as straightforward as you might have expected.
Having shown the limitations of our current consumerist approach, the second half of the book discusses an alternative. Julie suggests six design principles to underlie the new economy - for example, all energy supplies should come from renewable sources, and all products should be designed for maximal re-use and easy recycling. Armed with these design principles, Julie then proposes changes in government policy and regulation that should drive businesses to develop innovative green products as the mainstream answer to all our needs.
The book includes some fascinating statistics that will make you think again about the everyday world about you. For example, did you know that producing a single ordinary T-shirt uses 2,700 litres (600 gallons) of water to irrigate the cotton it's made from? Or that humanity has sped up the rate of species extinction by a factor of 1,000 to 10,000 times the normal rate, so that we are in danger of losing a species every twenty minutes?
As I said earlier, this book isn't just about problems though. The final chapter is a closely reasoned prescription for a better way of running a developed economy, so that we can still have the most important benefits of capitalism, whilst putting more value on the things that are currently left out of GDP calculations - such as clean air, leisure time and happiness, amongst others.
'The Secret Life of Stuff' is an important book, but it's also engrossing, well-written and a pleasure to read. It will make you look at the man-made world around you quite differently. I read it as nothing less than a manifesto for a new society - and after you've read it, you may even want to join Julie Hill on the barricades, calling for change. I'll see you there.