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For his part, Shermer does a decent job (so long as we see his as that of a philosopher, not a scientist; Shermer, I think, would protest this). He presents a case for a naturalistic ethic and goes into a fair amount of detail.
Here's the problem: not only has everything here been proposed before by those more apt than Shermer (Mary Midgley, JL Mackie, Steven Pinker, William James) but the things he says here are quite common, and really in need of little defence.
Shermer's point is that moral 'rules' are naturally endowed by evolution (or so it seems) and are provisoinal - they hold for most people, in most situations; they are more like guilelines for action. Okay, I believe it (just as I believed it when the said authors wrote it). But he really doesn't follow this up with what exactly that means. What are 'most people' and what are 'most situations'? Most troublingly, does merely saying 'evolution did it' and showing that homo erectus shared food (thus enforcing altruism by pasing along their genes) really mean that the theory is 'scientific' (even though it is non-emprical albeit good conjecture?)
I am giving the book a three-star rating, though. Truth be told, I enjoyed it and think its judgments (although better defended, say, by Mackie) are sound (and easier to read than Mackie). Particularly if you are into biology and haven't really done much thinking in philosophy, this book is great! Shermer is an entertaining, and widely learned writer (even though I disagree with some details about, say, group selections power to explain).
If a more detailed, less lay-like book is what you are looking for, I'd suggest: Mackie's "Ethics: Inventing Right and Wrong", Midgley's "Beast and Man", and even Paul Ehrlich's "Human Natures".
If you've read and liked this book, read Ridley's "Origins of Virtue" and Flanagan's "Problem of the Soul".
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