- Hardcover: 274 pages
- Publisher: Psychology Press; 1 edition (19 Nov 2010)
- Language English
- ISBN-10: 1848728859
- ISBN-13: 978-1848728851
- Product Dimensions: 23.1 x 15.5 x 2 cm
- Amazon Bestsellers Rank: 866,849 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"The Science of Giving will be of interest to psychologists and economists interested in understanding how people decide whether, when, and how much to donate to charitable causes. It could also be a valuable supplement as a textbook for an upper level class in applications of social psychology. This book will also give all readers much to consider about their own charitable giving." - Catherine A. Sanderson, Amherst College, USA, in PsycCRITIQUES
"The Science of Giving is full of information that may help a fundraiser make better decisions about how to approach donors. ... The book is a fine reference for the science of charitable giving as it stands today. ... [The Science of Giving] will yield many insights that can be applied to any organization's fundraising approach." - Joanne Fritz, About.com Guide
"I picked up this book and could not put it down. It masterfully links several important contributions on the market for charity. The even-handed approach should appeal to a broad audience, including academics, policymakers, and the general reader interested in the economics and psychology of charity markets." - John A. List, Professor, Department of Economics, University of Chicago, USA
Product Description
Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause.
For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising.
For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics.
This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.
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3 reviews
5 of 6 people found the following review helpful
A fascinating collection of articles highlighting the latest research on the psychology of giving
22 Nov 2010
Format:Hardcover|Amazon Verified Purchase
Why do people give to charity? What causes some to give so much more than others? What determines which causes people will support and which they will feel less compelled to contribute to? This book answers these questions, and more!
The editors have done a superb job of putting together a great collection of chapters written by academic researchers who study the psychology of charitable giving. For anyone interested in factors affecting how much people give and/or as what types of causes they tend to contribute to, this book will prove truly fascinating. The book also discusses groundbreaking research on the many psychological benefits of contributing to others. Finally, if you are a fundraiser trying to maximize the value donors receive from the contributions they make to your cause, this book is a must read.
The editors have done a superb job of putting together a great collection of chapters written by academic researchers who study the psychology of charitable giving. For anyone interested in factors affecting how much people give and/or as what types of causes they tend to contribute to, this book will prove truly fascinating. The book also discusses groundbreaking research on the many psychological benefits of contributing to others. Finally, if you are a fundraiser trying to maximize the value donors receive from the contributions they make to your cause, this book is a must read.
1 of 1 people found the following review helpful
Surprisingly counter-inuitive and very useful
30 Mar 2012
Format:Kindle Edition
An excellent book that uncovers the secrets of the counter-intuitive sides of human psychology and gives concrete principles that should be applied by charity fundraisers in all areas. I was surprised to read, for example, that people sometimes donate more after putting themselves though painful tasks because they feel more gratified - and the book is packed with such interesting observations. Everything is backed with actual scientific experiments - the authors are not making guesses.
0 of 4 people found the following review helpful
Very Pleased with Data
16 May 2011
Format:Hardcover|Amazon Verified Purchase
I enjoyed reading this book, because I love data. It was current, logical and well presented. Thank you for writing it!
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