I'm a salesman and not a rocket scientist. I have to admit to not being very much of a reader. A newspaper and the occasional sports biography is about as far as I can manage without getting bored.
This book is laid out in a simple and easy to follow format that can be picked up, put down, picked up again without any loss of momentum. He knows how to "sell" his ideas by putting everything in short punchy paragraphs that give the biggest possible impact.
Yes, the material in most sales books is all very much the same. But isn't that essential true of sales in general. There isn't anything new or any tricks that we don't know, it's all essentially been said before, but this book makes it clear and enjoyable to follow.
If you've owned and read any sales books before and you're anything like me you might find that it's difficult to go back to that book after the initial read to follow up on what you read or brush up on some forgotten skill. This book allows you to do just that.
Highly recommended, even if the whole 10.5 reasons thing does get a bit annoying after a while.
P.S. I didn't read any other reviews so if I'm treading old ground I apologize.