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The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) Paperback – 19 May 2014


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Product details

  • Paperback: 144 pages
  • Publisher: New Riders; 1 edition (19 May 2014)
  • Language: English
  • ISBN-10: 0133900061
  • ISBN-13: 978-0133900064
  • Product Dimensions: 13.2 x 1.8 x 19.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 518,506 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

“Innovators know that unfavorable odds call for unreasonable optimism. Now we also have a toolbox of rules—to play with, refer to...and break.”

JOHN MAEDA, DESIGN PARTNER AT KLEINER PERKINS CAUFIELD & BYERS, AUTHOR OF THE LAWS OF SIMPLICITY

 

“Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don't be boring!”

—PAULA SCHER, PARTNER AT PENTAGRAM, WINNER OF THE CHRYSLER AWARD FOR INNOVATION AND DESIGN

 

“You’re already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us.”

SETH GODIN, AUTHOR OF THE ICARUS DECEPTION

 

“Creativity can be hard work, but it just got easier with Neumeier’s clear-thinking guidelines. Use them to build your own unique creative confidence.”

TOM KELLEY, PARTNER AT IDEO, CO-AUTHOR OF CREATIVE CONFIDENCE

 

“Status quo disrupted! It’s bound to happen if you apply these simple yet profound rules to your ideas, your business, or your brand.” 

ANAEZI MODU, CEO OF REBRAND, FOUNDER OF REBRAND 100 GLOBAL AWARDS

 

About the Author

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The 46 Rules of Genius, lays out a universal map to innovation mastery.
    In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.
    Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.

 


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Most Helpful Customer Reviews

Format: Paperback
If you've never read any of the books by Marty Neumeier, this is a great place to start. Neumeier has a way of helping you focus your own creative thoughts and impulses so you can see them more clearly.

If you’ve ever wondered… Where should I look for great ideas? Is my intuition working for me or against me? Are my ideas brilliant or merely good? Stop wondering and read this book.

THE 46 RULES OF GENIUS may be a little book but it has a BIG IDEA: Anyone of average intelligence can be a genius at something, as long as he/she is willing to work at learning the necessary skills.

In my opinion, this amazing book is THE resource for understanding and solving any kind of creative problem. With so much insight and information packed onto every page, it makes me wish I had a photographic memory, instant recall, or both. I found myself saying again and again: “Yes, that’s right! That makes sense! My students need to read this book!”
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I have read and reviewed all of Marty Neumeier's previously published books and consider his latest, The 46 Rules of Genius, the most important...thus far...because it will have wider and deeper impact. How so? Neumeier agrees with Tom and David Kelley (among others) that almost anyone can think more creatively if (HUGE "if") they are determined to think more creatively about how they think.

In his recent book, Metaskills, he identified and examined five talents that people need to develop in order to thrive "in an age of increasing man-machine collaboration." They are "feeling, or empathy, and intuition; seeing, or systems thinking; dreaming, or applied imagination; making, or design talent; and learning. None of these needs a high I.Q. What they need is a high regard for creativity." The 46 rules are creative rules. "They're general guidelines to help you envision, invent, contribute, and grow."

It is noteworthy that Rule 1 is "Break the Rules," hence a paradox: "Here's how to resolve the Genius Paradox:

1. React to the rules by embracing them or breaking them.
2. Observe the results.
3. Rewrite the rules from your own experience.

"You'll find there ARE rules for creativity -- YOUR rules. They may not be the ones that others follow but they'll be true and useful to you."

Neumeier carefully organizes and presents his information, insights, and counsel within four Parts, each of which poses a critically important question that many (if not most) of his readers have and to which he then responds:

1. How can I innovate?
2. How should I work?
3. How can I learn?
4. How can I matter?
Read more ›
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Format: Paperback
Marty Neumeier communicates The 46 Rules of Genius as if he were guiding you on a well worn path through the woods - with a gentle hand on your back, he advises when to stay on, encourages you to deviate from, and cautions from straying too far.
Neumeier's wisdom accompanied by his clever illustrations, inspired me so much I bought a copy for a friend in need of just that kind of inspiration. I inscribed it: "Here's to unleashing YOUR inner genius."
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Format: Paperback Verified Purchase
The field of creativity is a vast one, and it attracts its share of the good, the bad and the ugly. Marty is Clint Eastwood here. His masterful knowledge of the territory combines with a deceptively simple writing style to deliver an unmissable overview. When you've read this, you'll want to read his other books - for pleasure as well as the wisdom they contain.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 36 reviews
25 of 25 people found the following review helpful
How to become - if not a genius - at least someone who thinks more creatively and enjoys life more, indeed much more 12 Jun. 2014
By Robert Morris - Published on Amazon.com
Format: Paperback
I have read and reviewed all of Marty Neumeier's previously published books and consider his latest, The 46 Rules of Genius, the most important...thus far...because it will have wider and deeper impact. How so? Neumeier agrees with Tom and David Kelley (among others) that almost anyone can think more creatively if (HUGE "if") they are determined to think more creatively about how they think.

In his recent book, Metaskills, he identified and examined five talents that people need to develop in order to thrive "in an age of increasing man-machine collaboration." They are "feeling, or empathy, and intuition; seeing, or systems thinking; dreaming, or applied imagination; making, or design talent; and learning. None of these needs a high I.Q. What they need is a high regard for creativity." The 46 rules are creative rules. "They're general guidelines to help you envision, invent, contribute, and grow."

It is noteworthy that Rule 1 is "Break the Rules," hence a paradox: "Here's how to resolve the Genius Paradox:

1. React to the rules by embracing them or breaking them.
2. Observe the results.
3. Rewrite the rules from your own experience.

"You'll find there ARE rules for creativity -- YOUR rules. They may not be the ones that others follow but they'll be true and useful to you."

Neumeier carefully organizes and presents his information, insights, and counsel within four Parts, each of which poses a critically important question that many (if not most) of his readers have and to which he then responds:

1. How can I innovate?
2. How should I work?
3. How can I learn?
4. How can I matter?

He includes an observation by Arthur Schopenhauer with which I wholly agree: "Talent hits a target no one else can hit; genius hits a target no one else can see."

Here in Dallas near the downtown area, there is a Farmer's Market at which merchants offer fresh fruit as samples of their wares. In that spirit, I now offer additional excerpts that suggest the thrust and flavor of Neumeier's thinking:

o "Caution: The 46 Rules of Genius is not for everyone, for the simple reason that not everyone can be a genius. This is not usually a failing of native intelli9gence. It is more likely a lack of (a) will, or (b) skill." From the preface, "What Is a Genius?" (Page 21)

o "The framework [of a problem] is the boundary drawn around it. the 'rope of scope' that keeps it from sprawling to infinity. It narrows the focus, suggests a direction for the work, limits the investment, and determines how success is measured. If the framework is wrong, everything else will be wrong." (23)

o "Too much freedom can lead to mediocrity. Why? Because without boundaries there's no incentive to break through them. A real genius has no difficulty redefining a brief or defying convention. It's second nature. But give a creative person too much freedom, and you'll get a final product that's over-designed, over-worked, over-budget, and under-focused. The greatest gift you can give a genius is limitation, not license." (26)

o "The 'dragon pit' is the gap between WHAT IS and WHAT COULD BE. It's a space filled with discomfort, darkness, and doubt. Most people would rather grab the first rope thrown to them -- WHAT IS -- rather than stay and fight the dragon guarding WHAT COULD BE. But WHAT COULD BE is where the ideas are. A genius is someone who can tolerate the discomfort of uncertainty, while generating as many ideas as possible." (31)

o "Learning to learn is a metaskill -- a skill applied to itself. It multiplies your knowledge and accelerates your progress. When you learn to be your own teacher, you can acquire any skill you put your mind to. You can quickly build a new skill on the roof of the last one. You can move laterally from one skill to the next by bringing deeply understood principles to related disciplines. The ability to direct your learning is personal growth squared." (79)

o "Without the skills of your craft, you might be able to come up original ideas. But you'd have difficulty making your ideas stick -- demonstrating, developing, testing, and sharing them. Skills bridge the gap between thinking and making. There are no skills without practice -- practice is the exercise gym of genius." (110)

These are among the dozens of passages that caught my eye throughout Marty Neumeier's thoughtful and eloquent narrative and, obviously, no brief commentary such as mine can possibly do full justice to the scope and depth of his coverage. However, I hope I have at least indicated why I think so highly of him and his work. His latest book is another brilliant achievement. Bravo!
5 of 6 people found the following review helpful
You're a Genius 13 July 2014
By Gordon Mortensen - Published on Amazon.com
Format: Paperback
If you've never read any of the books by Marty Neumeier, this is a great place to start. Neumeier has a way of helping you focus your own creative thoughts and impulses so you can see them more clearly.

If you've ever wondered… Where should I look for great ideas? Is my intuition working for me or against me? Are my ideas brilliant or merely good? Stop wondering and read this book.

THE 46 RULES OF GENIUS may be a little book but it has a BIG IDEA: Anyone of average intelligence can be a genius at something, as long as he/she is willing to work at learning the necessary skills.

In my opinion, this amazing book is THE resource for understanding and solving any kind of creative problem. With so much insight and information packed onto every page, it makes me wish I had a photographic memory, instant recall, or both. I found myself saying again and again: “Yes, that’s right! That makes sense! My students need to read this book!”
7 of 9 people found the following review helpful
The 46 Rules of Genius: Another Winning Whiteboard Book From Marty Neumeier 2 July 2014
By Gregg - Published on Amazon.com
Format: Paperback
Marty Neumeier‘s new whiteboard book, The 46 Rules of Genius, is a winner, but it does beg the question: Will it actually make a marketer, PR or social media professional a genius? That’s subjective, of course, but I will say this: It's going to have a huge impact on many a personal brand, which will have a ripple effect on the brand(s) they represent.

Why? It teaches the reader how to THINK. And to me, thinking leads to action, which can impact brands. But action is also is also important to how one is perceived by peers and superiors. Perception is, of course, reality in the minds of many.

Marty, Director of Transformation for San Jose-based Liquid Agency and author of several other whiteboard books that have had a strong influence on my thinking and personal brand, like The Brand Gap, ZAG and The Designful Company, defines genius this way:

“A genius is any person who turns insight into innovation, and in the process changes our view of the world. In other words, it’s someone who takes creativity to the point of originality.”

I’d love for that to be the basis for my personal brand.

There are very few people in my career that I’ve actually considered to be of genius-level intelligence. But I’ve always been inspired by those that calmly, almost gracefully consider all options to solve a problem and apply a fresh, innovative approach that succeeds when it seems to the rest of us like that problem may be unsolveable. An added bonus: They can coherently convey that thinking to both a roomful of people and one-on-one. In short, they make you want to be better, smarter and more empowered.

That's where The 46 Rules of Genius takes readers. Each rule has an insightful premise that not only encourages the reader to THINK differently, but explains how to do so. From there, it's up to the reader to apply what they've learned, but I came out of reading this book realizing there is so much conventional thinking that I have the opportunity to make a true difference through application of these rules.

You can read my full review of The 46 Rules of Genius, along with a two-part interview with the author himself, at my Branding Bricks blog: http://bit.ly/1jrZFOc
2 of 2 people found the following review helpful
Another masterpiece from Marty Neumeier 13 Aug. 2014
By SHOTA - Published on Amazon.com
Format: Paperback Verified Purchase
Well we have to say that this whiteboard style of writing is a real innovation and breakthrough offered by Marty. This way books just became easy and fun to read and easy to remember the main points.

The 46 Rules of Genius is another masterpiece of the author. The book is highly emotional to read and extremely motivating. I read it in half a day as it grabs the reader and doesn't allow you to pause even for a second.

I always use a highlighter when reading books and so I did it with this one. However by the end of it I realized that I had highlighted almost every sentence :)

Marty is a true genius of our time and I would heartily recommend that everyone read his books.
2 of 2 people found the following review helpful
Great book, great wisdom 13 July 2014
By Peng Jin - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The last two parts of the book are absolutely amazing! To quote the author, "talent is not something you have, it is something you do." The ideas summarized in this book tell you what to do to develop the genius in you. To quote another line of the author's, "we are not human-beings, we are human-becomings." Get the genius out of you and live up to your full potential!
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