The Debut release on the newly formed Rude Boy Music record label on which Ex Specials & Fun Boy Three frontman makes a dynamic return to form with his brand new album "The Rude Boy Returns". The album features special guests: Mick Jones (The Clash), Donovan and Rat Scabies (Damned).The release of 'The Rude Boy Returns' coincides with the 25th anniversary of 2Tone as well as the 40th Anniversary of Ben Sherman. Initial copies of the album will include a bonus DVD featuring a stunning live show plus a host of guest interviews plus Chas Smith & Ranking Roger performance. Cross promotion with the Ben Sherman Coffee Table both released 25th October 2004 plus a Ben Sherman sponsored tour. Ben Sherman will be launching their instore radio across the world with instant rotation for 'The Rude Boy Returns'. A full UK and Ireland Tour supported by Brannigans who will support the album throughout September to October with onscreen advertising played continually through day and night. (see below). Proceeds from the sale of the album will go to Neville's charity "The Mkombozi Centre for Street Children" in Tanzania. There will be extensive flyer distribution in London, Cambridge, Essex, Midlands and North. Alex Proud gallery will host the Ben Sherman release party for the book hosted by Gary Crowley. Neville Staple will be performing outside the Ben Sherman shop in Carnaby Street, 9th October. Expect huge press. Cross promotion with Scootering magazine who are running the "Win Dinner with Neville" as a tour tie with fans at every venue plus Ben Sherman giveaways!!! 3 to 6 commercials will be shown EVERY day for 6 weeks on OverLoad TV (cable/sat Channel 166) advertising the album and single. They will also be featuring a reallity TV series from the tour. Neville Staple visited Liz Kershaw in studio on the 4th Sept and played the full CD and talked about its release and tour.
"mad, irresistible" -- The Independent Newspaper - 22/10/04
probably the most unexpected and rewarding comeback of the year ****" -- The Guardian - Newspaper 22/10/04