Start reading The Roadside MBA on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Colour:
Image not available
 

The Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners [Kindle Edition]

Scott Schaefer , Paul Oyer , Michael Mazzeo
4.2 out of 5 stars  See all reviews (4 customer reviews)

Print List Price: £8.99
Kindle Price: £4.68 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £4.31 (48%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.

Formats

Amazon Price New from Used from
Kindle Edition £4.68  
Hardcover £8.44  
Paperback £8.99  
Kindle Books Summer Sale
Kindle Summer Sale: Books from 99p
Browse over 600 titles from best-selling authors, including Neil Gaiman, John Grisham, Jeffrey Archer, Veronica Roth and Sylvia Day. >Shop now

Book Description

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP



Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.



Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.



These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.


Customers Who Bought This Item Also Bought

Page of Start over
This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Product Description

Book Description

A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers

From the Back Cover

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP

Full of powerful insights into product differentiation, pricing and brand management, as well as strategies for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street and brings them to the High Street.

Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together one day, they dropped into a shoe store in Maine to chat to the staff - and quickly realized that the strategic problems faced by small businesses are just as compelling as those challenging Microsoft or General Electric.

These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

'An excellent primer' Financial Times


Product details

  • Format: Kindle Edition
  • File Size: 893 KB
  • Print Length: 304 pages
  • Publisher: Macmillan; Unabridged edition (19 Jun. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00IXLVXZY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #212,698 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Authors

Discover books, learn about writers, and more.

Customer Reviews

3 star
0
2 star
0
1 star
0
4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
By Robert Morris TOP 500 REVIEWER
Format:Paperback
Many authors of business books invoke an extended metaphor, "the journey," and that is what Michael Mazzeo, Paul Oyer, and Scott Schaefer do in this book. In fact, I think their approach three-dimensional: what they characterize as the physical "voyage" of discovery, their cognitive voyage of discovery, and the voyage of discovery that each reader experiences while reading this book. Actually, they describe and discuss six voyages:

1. Memphis to Omaha
2. Denver to Oklahoma City
3. Charlotte to Atlanta
4. Missoula to Portland, OR)
5. Chicago to Cincinnati
6. Atlanta to New Orleans

As they explain, "Planning a Roadside MBA trip is a group activity. We confer four or five months in advance to find a week when we're all free of various obligations. Then we negotiate over a good route, with each of us making proposals until a consensus winner emerges [and] we decided early on to stay (mostly) out of the big cities. So a good proposal involves two airports with four small cities or big towns in between."

What was their strategic objective? In their words, to "peek" into the workings of as many small business establishments as possible, in as many different geographic locations as possible. Why? To explore their hunch that "the strategic challenges that small businesses face are just as rich and compelling as anything being discussed inside Six Sigma redoubts like General Electric." With regard to strategic questions, here is the first of Mazzeo's ten laws:

"The answer to every strategic question is 'It depends.'
Corollary 1: The trick is knowing what it depends on.
Corollary 2: If the answer to a question isn't 'It depends,' then it's not a strategic question.
Corollary 3: Strategy is never a solved problem.
Read more ›
Comment | 
Was this review helpful to you?
Format:Paperback
The book offers a good demonstration of how management concepts are used in reality. The case studies in this book, all drawn from Small and Medium sized entities, help to understand the concepts, their advantages and boundaries. 10 different topics are discussed and underpinned with case studies:

Scaling a business
Establishing barriers to entry
Product differentiation
Setting prices
Managing your brand
Negotiating effectively
Hiring
Incentives for employees
Delegation
Battling the big boys

Not to forget Mazzeo's Law and its implications.
Comment | 
Was this review helpful to you?
4.0 out of 5 stars quick read 5 July 2014
Format:Kindle Edition|Verified Purchase
Quick read , some interesting examples, easy start to understand basic economics through case studies. Interesting takes only a couple of hours to read.
Comment | 
Was this review helpful to you?
Format:Hardcover|Verified Purchase
Great original book on the lessons taught by small businesses. The book is compromised by the staid jokes of the authors, but is a good original read.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  24 reviews
8 of 9 people found the following review helpful
4.0 out of 5 stars Good examples, except from computer tech 7 Aug. 2014
By Nikolai Yakovenko - Published on Amazon.com
Format:Hardcover|Verified Purchase
Enjoyed the book, though the examples from the one industry I know well were terrible.

One was a professional social network that competes directly with LinkedIn, seemingly without much success. This fact is never mentioned. The other was a company making "iOS games" with no games to be found on the iOS store, as of book publication.

I'm not implying that the whole book is like this. The restaurant, retail & specialized manufacturing companies are clearly successful.

But just as clear is that the authors are too willing to take the company owner's word for what's happening, and why the company is successful.

When a little bit of cross-checking with Google would have given a more honest view.

But the good stories are great, and very enjoyable. A nice road trip book. Just wish I could have trusted the stories a bit more.
2 of 2 people found the following review helpful
5.0 out of 5 stars "When you're traveling, you are what you are right there and then." William Least Heat-Moon, Blue Highways 16 July 2014
By Robert Morris - Published on Amazon.com
Format:Hardcover
Many authors of business books invoke an extended metaphor, "the journey," and that is what Michael Mazzeo, Paul Oyer, and Scott Schaefer do in this book. In fact, I think their approach three-dimensional: what they characterize as the physical "voyage" of discovery, their cognitive voyage of discovery, and the voyage of discovery that each reader experiences while reading this book. Actually, they describe and discuss six voyages:

1. Memphis to Omaha
2. Denver to Oklahoma City
3. Charlotte to Atlanta
4. Missoula to Portland, OR)
5. Chicago to Cincinnati
6. Atlanta to New Orleans

As they explain, "Planning a Roadside MBA trip is a group activity. We confer four or five months in advance to find a week when we're all free of various obligations. Then we negotiate over a good route, with each of us making proposals until a consensus winner emerges [and] we decided early on to stay (mostly) out of the big cities. So a good proposal involves two airports with four small cities or big towns in between."

What was their strategic objective? In their words, to "peek" into the workings of as many small business establishments as possible, in as many different geographic locations as possible. Why? To explore their hunch that "the strategic challenges that small businesses face are just as rich and compelling as anything being discussed inside Six Sigma redoubts like General Electric." With regard to strategic questions, here is the first of Mazzeo's ten laws:

"The answer to every strategic question is 'It depends.'
Corollary 1: The trick is knowing what it depends on.
Corollary 2: If the answer to a question isn't 'It depends,' then it's not a strategic question.
Corollary 3: Strategy is never a solved problem."

Now you know.

These are among the dozens of business initiatives of special interest and value to me just in the first three chapters, suggesting some do's and don'ts to keep in mind. They are also listed to indicate the scope of Mazzeo, Oyer, and Schaeffer's coverage.

o Braces by Burris (Arkansas) expands by centralizing common activities to lower costs (Page 3-7)
o Steel Runner Products (North Carolina) ensures hat revenue opportunity exceeds fixed costs (8-12)
o Silk Expresso (Alaska) expands only when resources can be shared (12-17)
o Mugshots Grill and Bar (Mississippi) seizes growth opportunities that can be monitored remotely (17-22)
o Mazzeo's Law: What selling a business profitably depends on (23)
o Wilcoxson's Kids Place (Arkansas) became the first because its market isn't large enough for two (28-31)
o Key Fire Hose (Alabama) goes all-in with irreversible investments (31-36)
o Prodew Inc. (Georgia) leverages scale to hit an unmatchable price point (36-41)
o CollegeFrog (Florida) demonstrates "Don't use Facebook, BE Facebook" (41-46)
o Mazzeo's Law: What barriers to entry depend on (47)
o Fit Time for Women (Kentucky) found its customers by identifying their critical needs (51-56)
o Bank of Montana (Montana) attracts profitable clients; alienates costly ones (56-61)
o Community 1st Bank (Idaho) avoids competition by offering unique services (61-66)
o TiLite (Washington) balances the benefits of customization with the costs (67-72)
o Mazzeo's Law: Successful Product Differentiation: What It Depends On (72-73)

As previously indicated, these mini-case studies are provided in the first three chapters. There are about 40 others I could also have cited. Most of these initiatives (if not all of them) involve an organization you probably never heard of before, and all of these initiatives are in response to challenges that all organizations encounter at one time or another. Note, also, that the three Mazzeo Laws" are strategically inserted. That is, where they are most relevant to the given context and thus of greatest interest and value to the reader within a frame of reference.

What lessons did they learned during their various voyages? "We learned that the small business owners of America are incredibly passionate, hardworking, and intelligent. We saw so much to admire...And we observed that getting strategy right requires constant problem-solving and tireless determination to unpack the 'it depends' of good business decision-making. Mazzeo's Law is why, we think, the profession of management is do difficult, so challenging, but also so much fun."

To all of those who read this book, in fact to all the owner/CEOs of smaller businesses, I hope that the abundance of valuable material that Michael Mazzeo, Paul Oyer, and Scott Schaefer provide does indeed ensure a bon voyage for them in months and years to come.
2 of 2 people found the following review helpful
5.0 out of 5 stars A Road Trip with a Purpose 17 July 2014
By Hank Waddles - Published on Amazon.com
Format:Hardcover|Verified Purchase
I loved this book. I was an English major, not an Econ major, so I was surprised that I found this book so fascinating. To illustrate their points, the authors use case studies that are more anecdotal than scientific, and that certainly appealed to me. The personalities of the three economist-authors shine through as brightly as the dozens of small business owners they profile, but this book is first and foremost about the challenges and rewards of operating a small business. This should be required reading for anyone considering a step in that direction, and highly recommended for everyone else.
5 of 7 people found the following review helpful
5.0 out of 5 stars Great Case Studies Beyond The Fortune 500 19 Jun. 2014
By Ryan McDevitt - Published on Amazon.com
Format:Hardcover|Verified Purchase
My economics and business students routinely punctuate my lectures with, “That’s a nice theory, professor, but how does it work in the real world?” The Roadside MBA provides the answers through a series of fascinating anecdotes distilled by three smart (but cool!) professors from their interviews with dozens of owners and managers at the small businesses they visited while road-tripping across the U.S. This is the perfect summer book for anyone looking to learn the most important ideas from business and economics in a fun, easy-to-read format.
3 of 4 people found the following review helpful
2.0 out of 5 stars This book was disappointing. I am a small business ... 14 Aug. 2014
By sandra eberhard - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book was disappointing. I am a small business owner and it was not helpful. It discussed larger businesses and
companies that manufacture products which did not pertain to us at all. I read the entire book but took very little away from
it that I could use.
The current president of our company read it also and agreed with me. It was my idea to buy and read it from the review,
but I could have skipped it completely as it was not helpful to us.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category