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I bought this book solely on the basis of a BA Inflight Business Magazine short review and for once have hit 100% lucky.
The book centres its message around a management theory I have never encountered called "reverse theory" which has slowly been building a following over the last 20 years as more empirical research proves the value and changes in attitude it can bring about in how people address management issues.
The chapter outlining the core theory while inevitably dense reading is critical to understanding all the other messages and thoughts in the book. However, having spent some time grasping the concepts, the book becomes a revelation of "new" thinking. It essentially shows how moving between the extremes of four different identified zones of feelings, can lead to you being more aware of eight emotions and mindsets and could then apply each of them at different points on projects in challenging and becoming truly audacious in how you do your work and achieve more satisfying life objectives.
The authors use a variety of concise case studies and real life examples (including their own personal experiences of a "dead" organisation that underwent dramatic change while they worked there) with an analysis of why mountain climbers do what they do; how HSBC and South African Breweries became global players from very regional beginnings and the Eden Project in Cornwall, plus in the process debunk a number of myths notably the "great business leader" syndrome and that a lot of "risk management" is instead more correctly about "risk avoidance".
If you are looking for a book that will take you way beyond the initial stirrings that the classic little tome "Who moved my cheese" might have established of the need for embracing change plus in the process obtain a lot more personal reward in so doing, then this is the book that might deliver it.
In applying some of the initial thoughts it generated in my mind in the professional services organisation I work in, I am already seeing a very different attitude and approach arising as to how I do things.
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