This outstanding book treats, in Gross's words, "the role of literature in public life, and the social context of criticism" (p. xiv), from the founding of the Edinburgh Review (1802) down to F.R. Leavis and Scrutiny. In the hands of an academic, this might have become dreary indeed, but Gross, himself something of a man of letters, turns out a book rich not only with information but with insight - literary, but also historical, political, even psychological - and with humor. He has fun with many of the minor writers who make up his story, but he also handles major authors - e.g., Carlyle, Arnold, Eliot - with a deftness many professional scholars should aspire to.
And, without pulling punches, he is always fair, sure to give credit where credit is due, not only where he might plausibly anticipate pushback, as with a canonical author (e.g., Arnold) or with a still-living contemporary (e.g., Leavis, d. 1978), but even in the cases of forgotten second-order writers. Thus, in encapsulating the bilious critic Churton Collins, whose quirks (e.g., a fascination with graveyards) "plainly argue a severely disturbed personality" which found its outlet in hostile book-reviewing, Gross carefully notes that "this is not to say that his more damaging reviews were merely `neurotic.' On the contrary, most of the errors to which he drew attention ought not to have been let pass" (p. 176). Gross shows as much when he uses Collins's (negative) reviews in discussing Edmund Gosse and Walter Raleigh - this sort of cross-referencing pops up throughout the book, evidence of Gross's mastery of his material.
This even-handedness also adds, for me at least, to the pleasure of the humor that Gross extracts from his subject. One never senses that he is sneering, having a laugh at the benighted souls unfortunate enough to have been born before our own times; but rather that he is holding up absurdities that the participants themselves might have recognized. Thus, after citing early on a passage in Thackeray's Pendennis in which an older writer confesses to the young hero that he is, in fact, "a member of `the Corporation of the Goosequill - of the Press, my boy'" (p. 22), Gross later suggests that the very serious Mills (James and J.S.), although they might deign to practice journalism in its higher forms, would not likely describe themselves, "in however mellow a moment, as a member of the Corporation of the Goosequill" (p. 37).
Or in discussing the complexity of Arnold Bennett, Gross carefully introduces his debut novel (A Man from the North, 1898) and its pursuit of "the `high aesthetic line,'" its "grey, muted realism which one respects rather than admires," its reception by no less than Joseph Conrad as the work of an "uncompromising artistic conscience" - all of this tending to raise the question of whether such a refined temperament could flourish in the commercial publishing environment of the Edwardian age. And, "the quickest way to dispel any such illusion would have been to glance at the other book which Bennett published in 1898, Journalism for Women: A Practical Guide" (p. 212). For me, this works, largely because of Gross's readiness to acknowledge Bennett's talent and even importance as an author ("He is a master of the middle range, almost unsurpassed at showing how everything goes on as usual and nothing remains the same" (p. 215)). I laughed out loud at the juxtaposition, and I suspect Bennett might have as well.
Gross's handling of minor details such as these - his selection, his judgment, his timing - is just an indicator of his skill as a writer. This is probably an excess of zeal, but I would almost recommend this book to students, or indeed anyone, as a model of good writing, of handling complex facts and ideas with clarity and style. The result is a very readable book that could give pleasure, I think, even to someone with only a tenuous interest in the period or the subject.