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'A terrific introductory text on a highly pervasive phenomenon: well researched, highly accessible, and eminently readable. Moor takes us from the emergence of branding as a mark of origin or ownership to its current ascendancy as an abstract, experiential form of communication that is endlessly promoted and feverishly protected by its keepers - including non-profits and political parties.'Matt Soar, Concordia University, Canada.
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Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
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Format:Paperback
Brands are everywhere - not only products and companies get branded, but also non-for-profits, cities, countries, people and places. The hysterical consumer fight for the world pure of brands is being replaced with cold blooded review over a portfolio of the enemy. Is the devil that black?
At long last a well-written and lively guide to brands and branding appears. A book is an absolute must if you're looking for an honest story among over 230 thousand `brand' search results on Amazon. The author takes you round the best knowledge on branding accumulated during past years and gives voice to some of those in the industry. Moor traces the development of branding within time and makes no attempt to formulate a precise recipe for a successful brand. To the contrary, the author shows a path to develop your own independent perception of the phenomenon.
Pictures arrest your attention, text will aide your existence among brands no-end. For something academic and exciting on branding, look no further.
At long last a well-written and lively guide to brands and branding appears. A book is an absolute must if you're looking for an honest story among over 230 thousand `brand' search results on Amazon. The author takes you round the best knowledge on branding accumulated during past years and gives voice to some of those in the industry. Moor traces the development of branding within time and makes no attempt to formulate a precise recipe for a successful brand. To the contrary, the author shows a path to develop your own independent perception of the phenomenon.
Pictures arrest your attention, text will aide your existence among brands no-end. For something academic and exciting on branding, look no further.
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