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The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – 1 Feb 2011

4.7 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 192 pages
  • Publisher: New World Library (1 Feb. 2011)
  • Language: English
  • ISBN-10: 1577319443
  • ISBN-13: 978-1577319443
  • Product Dimensions: 1.3 x 17.8 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 87,758 in Books (See Top 100 in Books)

Product Description

Right-brain Business Plan


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Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
I've been following Jenn Lee's work as a coach for a few years now and it's great to to see it all crystallised in this inspiring book (which incidentally is the companion book for Jenn's e-courses and workshops). Full of pictures and photos from business owners who have attended her Right-Brain Business Plan workshops, it leads you through 8 main modules so that you get to create your own business plan - with everything in it that a conventional business plan would have - but using 100% of your creativity to do so.

For instance, instead of a flat page of text about your target market, (that possibly took you hours to write, but doesn't really 'do' it for you or your clients), in The Right-Brain Business Plan you create Perfect Customer Portraits and an image of your Business Landscape. You can do these using pictures from magazines, paint, colour, sequins - whatever seems right. You can make videos or a WordL using keywords. There are plenty of examples in each chapter to spark off ideas and stretch your limits and your thinking.

Why? Because creating a plan this way get's you really in touch with your values and vision for your business, which will help you keep it on track and keep your motivation for it to succeed as high as you can. It goes beyond traditional planning and control, creating something that helps you align your business with you and your personal touch of genius in your field. It re-frames the way you look at your customers or clients, your 'competition' and the people around you who can help you.

Who's it for? Anyone who wants to create a successful and meaningful business. If you've already got a 'normal' business plan, then great, it will take that even deeper.
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Comment 14 of 14 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
It's important to have a plan. You need to be very clear about your business: what you stand for, what you want to accomplish, and what you bring to the table. In this way, you can focus your energies wisely to help achieve your version of success.
Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating.

The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media.

For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
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Format: Paperback
Fabulous book a must purchase for any person setting up their own business or wanting a new way to
Manage projects. Well written and easy read.
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Format: Paperback Verified Purchase
This is a bit too froo froo for my liking, it feels like she's read The Artist's Way, which I love and set it to a business model. To be fair I haven't got very far with the book yet, but it doesn't excite me and it all seems a bit too fluffy for my liking.
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If you are stuck on generating a business plan - and by stuck i mean more than a year! This could be the break through you are looking for.
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