- Paperback: 192 pages
- Publisher: New World Library (1 Feb. 2011)
- Language: English
- ISBN-10: 1577319443
- ISBN-13: 978-1577319443
- Product Dimensions: 1.3 x 17.8 x 22.9 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: 87,758 in Books (See Top 100 in Books)
The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – 1 Feb 2011
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Right-brain Business Plan
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Top Customer Reviews
For instance, instead of a flat page of text about your target market, (that possibly took you hours to write, but doesn't really 'do' it for you or your clients), in The Right-Brain Business Plan you create Perfect Customer Portraits and an image of your Business Landscape. You can do these using pictures from magazines, paint, colour, sequins - whatever seems right. You can make videos or a WordL using keywords. There are plenty of examples in each chapter to spark off ideas and stretch your limits and your thinking.
Why? Because creating a plan this way get's you really in touch with your values and vision for your business, which will help you keep it on track and keep your motivation for it to succeed as high as you can. It goes beyond traditional planning and control, creating something that helps you align your business with you and your personal touch of genius in your field. It re-frames the way you look at your customers or clients, your 'competition' and the people around you who can help you.
Who's it for? Anyone who wants to create a successful and meaningful business. If you've already got a 'normal' business plan, then great, it will take that even deeper.Read more ›
Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating.
The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media.
For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
Manage projects. Well written and easy read.
Most Recent Customer Reviews
I love this book. I use it a lot in my idea to Launch programme. Not everyone wants (or even needs) the typical stuffy old business plan.Published 16 months ago by Gillian