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More About the Author
Product Description
Review
Read this book and transform your business --Archie Norman, Chairman - Asda
How to become a Richer Guru and actually boost business --The Times
Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges
How to become a Richer Guru and actually boost business --The Times
Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges
Product Description
A fantastic practical business book packed full of useful ideas to help businessmen and motivate their staff. In this book Julian explains his original thoughts and advice which have been used successfully in companies of widely differing types and sizes. Written from first-hand experience of running businesses, readers will find this a practical book full of useful ideas.
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Customer Reviews
Most Helpful Customer Reviews
13 of 15 people found the following review helpful
Format:Paperback
I'm gobsmacked that no one has spoken up for Julian Richer already! His book is so direct and easy to follow, what he says makes such good sense and the proof is his friendly little shops where the staff actually help you to find hi fi that you want to buy. It's just the complete opposite of the big names (I don't have to name them) where you are terrified to go in and be ignored or made a fool of. The same difference is apparent in the book. The author is not a high-flown theoretical guru but a good businessman who has made the effort to communicate in a genuinely helpful and straightforward way how he's got to the top. I've had this book 18 months and it's well-thumbed. It's taught me a lot about sales and marketing, and amazingly, that it can be fun and interesting.
2 of 2 people found the following review helpful
Format:Paperback
Julian Richer focuses on a people oriented approach, where by staff and customers are truly treated as the most important asset of his company. His ideas and attitudes are strongly centred around friendliness which he evidently believes is a winning attitude. As a budding entrepreneur I can safely say that my attitude towards business has been positively shaped around much of the ideas in this book. A must read!
5 of 6 people found the following review helpful
Format:Paperback
The techniques that Mr Richer employs in his stores get results. I first read this book 10 years ago. I have also been a long term customer of Richer Sounds - and whether I have gone to buy a 5 metre speaker cable or an expensive piece hi-fi equipment I have always found the customer service second to none. It is a pleasure to shop there!
This book describes the methods and strategies Mr Richer uses to motivate his staff and ensure that the customer service remains top notch. There is also a history of the business.
Not as well known as Mr Branson, but equally astute.
This book describes the methods and strategies Mr Richer uses to motivate his staff and ensure that the customer service remains top notch. There is also a history of the business.
Not as well known as Mr Branson, but equally astute.
Most Recent Customer Reviews
Helpful insights
This a great book which was recommended to me by a business leader I admire. Although much of it may seem common sense, it is clear and practical, and is sound advice from someone... Read more
Published 21 months ago by kelvin253
The Richer Way
There are management gurus... and then there is Julian Richer. There is wisdom in every paragraph of this book, the Richer Way. Read more
Published on 15 Mar 2010 by Carl Benchley
Excellent
One of the best business books I've read. I even found myself going in to a Richer Sounds store and quizzing the manager about some of the things mentioned in the book, it seems... Read more
Published on 26 Jan 2007 by john3626
Laern how to deal with people.
A book about retailing? Yes.
A book about success? Yes.
A book about management? Yes.
A book about success? Yes.
A book about management? Yes.
This book is really about people....... Read more
Published on 28 July 2002 by Michael J. Pettett
Make someone's year - buy this book for them....
Think you know what makes a business/company/department run well? Sure you do - it's the people. Seems pretty obvious then that the way you treat these individuals will govern how... Read more
Published on 25 April 1999
Buy this book!
This might not be at the top of the bestseller anymore. It maybe never was. But I think this guy is great. Some of the ideas are so different and refreshing. Read more
Published on 26 Feb 1999
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