A fantastic practical business book packed full of useful ideas to help businessmen and motivate their staff. In this book Julian explains his original thoughts and advice which have been used successfully in companies of widely differing types and sizes. Written from first-hand experience of running businesses, readers will find this a practical book full of useful ideas.
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Read this book and transform your business --Archie Norman, Chairman - Asda
How to become a Richer Guru and actually boost business --The Times
Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges
How to become a Richer Guru and actually boost business --The Times
Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges
About the Author
Julian Richer has built from scratch a £200m+ group of businesses. His best known company 'Richer Sounds' is the biggest and most profitable hi-fi retailer in the UK with the highest sales per square foot of any retailer in the world (Guinness Book of Records 10 years running).
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Most Helpful Customer Reviews
13 of 15 people found the following review helpful
By L. E. Pank
Format:Paperback
I'm gobsmacked that no one has spoken up for Julian Richer already! His book is so direct and easy to follow, what he says makes such good sense and the proof is his friendly little shops where the staff actually help you to find hi fi that you want to buy. It's just the complete opposite of the big names (I don't have to name them) where you are terrified to go in and be ignored or made a fool of. The same difference is apparent in the book. The author is not a high-flown theoretical guru but a good businessman who has made the effort to communicate in a genuinely helpful and straightforward way how he's got to the top. I've had this book 18 months and it's well-thumbed. It's taught me a lot about sales and marketing, and amazingly, that it can be fun and interesting.
6 of 7 people found the following review helpful
By Mr. K. Akram
Format:Paperback
The techniques that Mr Richer employs in his stores get results. I first read this book 10 years ago. I have also been a long term customer of Richer Sounds - and whether I have gone to buy a 5 metre speaker cable or an expensive piece hi-fi equipment I have always found the customer service second to none. It is a pleasure to shop there!
This book describes the methods and strategies Mr Richer uses to motivate his staff and ensure that the customer service remains top notch. There is also a history of the business.
Not as well known as Mr Branson, but equally astute.
This book describes the methods and strategies Mr Richer uses to motivate his staff and ensure that the customer service remains top notch. There is also a history of the business.
Not as well known as Mr Branson, but equally astute.
3 of 4 people found the following review helpful
By john3626
Format:Paperback
One of the best business books I've read. I even found myself going in to a Richer Sounds store and quizzing the manager about some of the things mentioned in the book, it seems that it's all true. Buy it.
Most Recent Customer Reviews
4.0 out of 5 stars
Helpful insights
This a great book which was recommended to me by a business leader I admire. Although much of it may seem common sense, it is clear and practical, and is sound advice from someone... Read more
Published on 2 Sep 2010 by kelvin253
5.0 out of 5 stars
Laern how to deal with people.
A book about retailing? Yes.
A book about success? Yes.
A book about management? Yes.
A book about success? Yes.
A book about management? Yes.
This book is really about people....... Read more
Published on 28 July 2002 by Michael J. Pettett
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