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The Richer Way 5th Edition [Paperback]

Julian Richer
4.8 out of 5 stars  See all reviews (6 customer reviews)
RRP: 7.99
Price: 6.79 & FREE Delivery in the UK on orders over 10. Details
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Book Description

17 Aug 2009
A fantastic practical business book packed full of useful ideas to help businessmen and motivate their staff. In this book Julian explains his original thoughts and advice which have been used successfully in companies of widely differing types and sizes. Written from first-hand experience of running businesses, readers will find this a practical book full of useful ideas.

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Product details

  • Paperback: 256 pages
  • Publisher: Richer Publishing; 5th edition (17 Aug 2009)
  • Language: English
  • ISBN-10: 0953441520
  • ISBN-13: 978-0953441525
  • Product Dimensions: 10.9 x 17.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 69,295 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


Read this book and transform your business --Archie Norman, Chairman - Asda

How to become a Richer Guru and actually boost business --The Times

Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges

About the Author

Julian Richer has built from scratch a £200m+ group of businesses. His best known company 'Richer Sounds' is the biggest and most profitable hi-fi retailer in the UK with the highest sales per square foot of any retailer in the world (Guinness Book of Records 10 years running).

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Customer Reviews

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Most Helpful Customer Reviews
15 of 17 people found the following review helpful
5.0 out of 5 stars Brilliant business ideas from a retail star 20 Nov 2001
I'm gobsmacked that no one has spoken up for Julian Richer already! His book is so direct and easy to follow, what he says makes such good sense and the proof is his friendly little shops where the staff actually help you to find hi fi that you want to buy. It's just the complete opposite of the big names (I don't have to name them) where you are terrified to go in and be ignored or made a fool of. The same difference is apparent in the book. The author is not a high-flown theoretical guru but a good businessman who has made the effort to communicate in a genuinely helpful and straightforward way how he's got to the top. I've had this book 18 months and it's well-thumbed. It's taught me a lot about sales and marketing, and amazingly, that it can be fun and interesting.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Right up there with 'Losing my Virginity' 30 Oct 2007
The techniques that Mr Richer employs in his stores get results. I first read this book 10 years ago. I have also been a long term customer of Richer Sounds - and whether I have gone to buy a 5 metre speaker cable or an expensive piece hi-fi equipment I have always found the customer service second to none. It is a pleasure to shop there!

This book describes the methods and strategies Mr Richer uses to motivate his staff and ensure that the customer service remains top notch. There is also a history of the business.

Not as well known as Mr Branson, but equally astute.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Excellent 26 Jan 2007
One of the best business books I've read. I even found myself going in to a Richer Sounds store and quizzing the manager about some of the things mentioned in the book, it seems that it's all true. Buy it.
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