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The Responsible Company: What We've Learned from Patagonia's First 40 Years [Deckle Edge] [Paperback]

Yvon Chouinard , Vincent Stanley
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

25 May 2012
The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia -- and knowledge of current efforts by other companies -- to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet's natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers and communities with respect.

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The Responsible Company: What We've Learned from Patagonia's First 40 Years + Let My People Go Surfing: The Education of a Reluctant Businessman + The Path of a Doer
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Product details

  • Paperback: 160 pages
  • Publisher: Patagonia Books (25 May 2012)
  • Language: English
  • ISBN-10: 0980122783
  • ISBN-13: 978-0980122787
  • Product Dimensions: 20.9 x 15.3 x 1.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 209,600 in Books (See Top 100 in Books)

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Product Description


"If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren't here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do."--Brad Wieners, Executive Editor, "Bloomberg BusinessWeek"

About the Author

Yvon Chouinard, a noted alpinist and environmentalist, is the founder and owner of Patagonia, Inc., which Fortune has called "the coolest company on the planet." He is also the co-founder with Craig Mathews of 1% For The Planet and the author of "Let My People Go Surfing."Vincent Stanley, Yvon Chouinard's nephew and one of Patagonia's original employees, is co-editor of the company's prestigious Footprint Chronicles, which tracks the environmental impact of Patagonia's products and discusses the company's most pressing social and environmental issues.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars Essential reading for all businesses 4 July 2014
This is just a great, insightful read for anyone wanting to understand how to think about business - indeed grow business - in a sustainable, profitable and holistic way. Great snippets of information and clear templates for how to think sustaimably about your own business if you are new to all this.
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5.0 out of 5 stars Read this book!!! 11 Aug 2013
Format:Paperback|Verified Purchase
This book and Yvon Chouinard's previous book 'Let my people go surfing' are to books that will change you outlook on the environment, they won't turn you into a raving environmentalist. Instead they will make you think about what your doing on an everyday level and how you can try even in a small way to change your life to a responsible one. If you run a business, read this, think about it and then even if you use one of their ideas it will be a good thing.
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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  23 reviews
12 of 13 people found the following review helpful
5.0 out of 5 stars The Elements of Responsible Business 16 May 2012
By Nora Gallagher - Published on
The Responsible Company is like the Elements of Style, that basic guide to writing that has served so many writers and readers. In beautifully written, clean prose, it boils down the basics of responsibility to employees, customers and the planet. There is another way to do business besides the quick profit and the scorched earth policy of so many corporations. There is another way to do business and survive as a business. Even make a profit.
I recommend this book especially to people who do not read business books, whose inclination might be toward literary essays or novels. It's a great read and you will know so much more about the realities of the business world, and the often agonizing decisions Patagonia had to make to get to where it is now: a company trying to earn the
right to call itself responsible.
8 of 8 people found the following review helpful
5.0 out of 5 stars Inspiring 14 May 2012
By Marblehead - Published on
Truly inspiring. A must read for those starting out in business as well as those who are already established. This book shows there is a way to run a business, make a profit, and still sleep well at night knowing you are doing the right thing for the earth.
5 of 5 people found the following review helpful
5.0 out of 5 stars A Beautiful Read, in a business book! 25 May 2012
By Seapc - Published on
A book about business (and the environment) that is enjoyable to read! It is beautifully written, optimistic, and entertaining. I couldn't put it down and was truly inspired and empowered.
3 of 3 people found the following review helpful
5.0 out of 5 stars Read this book! 13 Aug 2012
By Josephine Ireland - Published on
Format:Paperback|Verified Purchase
The Responsible Company is surprisingly hard to put down and the antidote to all the discouraging news about corporate America. Simple in concept, it describes clearly and succinctly why we need to revamp our collective business practice before the planet's resources run out, then provides practical checklists for how to go about it. The authors draw on their own experiences at Patagonia, describing some of the moments that "stunned them into consciousness", and also bring news of other companies who have come to the table--DuPont, Nike, and Wal-Mart among them--and some of the surprising and heartening coalitions they've formed. The writing is excellent, the voice that of someone you'd be happy to find yourself seated next to at an interesting dinner party. Despite the credibility of Patagonia--I always think of them as a company that tries to "walk the walk"--the tone is one of humility; there's an inherent conflict between making and selling products that consume resources and create waste and acting responsibly, and Chouinard and Stanley acknowledge it and are candid about how far Patagonia or anyone else is from achieving real sustainability. Still, it's a hopeful book, one I wish everyone would read.
2 of 2 people found the following review helpful
5.0 out of 5 stars The future 2 July 2012
By Cristian Guajardo Garcia - Published on
Format:Paperback|Verified Purchase
This is a very beautiful book. Its honest, trutfull and compelling.

Patagonia is teaching us how to run a business and be profitable while staying truth to our core values and commitment to save the world.
Similar to what Atul Gawande did with his The Checklist Manifesto: How to Get Things Right Patagonia gives us actual steps to move onward leading a green change in both, our companies and personal lives.

This is how a company should be lead.
The book inspires and its an eye opener.

Its an absolutely must.
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