Individualism, creativism, artificial intelligence, gnosticism, corporate entities crushing the little man, mental illness, drugs, classical allusions and a sense of humour can all be found in this lovely, five minutes in the future science fiction story. If the author didn't mention Philip K. Dick in the acknowledgements, I would have drawn the comparison anyway. Of course, in this case the writer is British and writing from the perspective of a media-savvy Londoner and there is no comparison to be made in the style of writing, but I felt such a buzz from reading a literate, questioning novel again, that I was taken back to when I discovered PKD.
Monad is developing artificial intelligence by simulating people as red men. The red men are there to help the real person get along in business, but inevitably jealousies arise. Monad itself is something other than the standard corporation. Run by the Cantor intelligence, its initially forward-thinking ways (employing poets as customer service) are replaced by something more sinister and ultimately kind of biblical.
The story is told by Nelson Millar, an ex-magazine editor who is drafted by Monad to help them with branding. Millar is a family man, an average guy who has given up on idealism and ambition, and coasts along in life. It features a number of self-important corporate types who are treated as aggressive, amoral figures of fun and mentally damaged artistic types, like Raymond Chase, who has never held a job down in his life but finds himself yoked to the corporate life, only for his life to go downhill rapidly.
The book builds and builds as misuse of technology equates to societal disharmony until the big apocalyptic conclusion, complete with portentous revelations.
It's a wonderful book, that does not talk down to its reader and I'm hoping for a follow-up soon.