The Reciprocity Advantage and over 2 million other books are available for Amazon Kindle . Learn more
£19.99
FREE Delivery in the UK.
Only 3 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
The Reciprocity Advantage... has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Reciprocity Advantage: A New Way to Partner for Innovation and Growth Hardcover – 1 Oct 2014


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£19.99
£10.46 £11.92
Paperback
"Please retry"

Customers Who Bought This Item Also Bought



Product details

  • Hardcover: 240 pages
  • Publisher: Berrett-Koehler (1 Oct 2014)
  • Language: English
  • ISBN-10: 1626561060
  • ISBN-13: 978-1626561069
  • Product Dimensions: 16.5 x 2.2 x 24.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 750,836 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description

Review

"In a world where the pace of change is accelerating, this book is required reading for business leaders trying to connect foresight into insight and insight into action." --Carlos Brito, CEO, Anheuser-Busch InBev "In this groundbreaking work, Bob Johansen and Karl Ronn set forth nothing less than a blueprint for the future. The Reciprocity Advantage is an up-to-the-minute analysis of what business has to abandon and what it has to embrace to achieve success in a world where disruption is increasingly the norm. The book is indispensable reading for business leaders whose survival depends on staying ahead of the curve. In other words, all of us." --Bruce D. Broussard, President and CEO, Humana Inc. "Read The Reciprocity Advantage if you want to understand how to leverage the disruptive technologies and ideas of the network age to design the winning businesses of the future." --Tim Brown, President and CEO, IDEO "The Reciprocity Advantage presents a provocative new recipe for innovation and sustainable growth. Instead of guarding all of your assets, you should give some of them away. With rich cases and practical recommendations from a futurist and an innovator, this excellent book sets the stage for companies to learn more and profit more." --Adam Grant, Professor of Management and the Class of 1965 Chair, The Wharton School, and author of Give and Take "For a longtime believer of giving and reciprocity in my personal life, it is very encouraging and refreshing to see how reciprocity is becoming a business advantage. A must-read!" --Guangyu Li, Senior Partner, McKinsey & Company, Greater China Office "Johansen and Ronn grabbed and held my attention with wonderful cases ranging from Apple's App Store to the Global Food Safety Initiative. They blend these cases with their decades of deep experience to provide a playbook of concrete and tested methods for putting the reciprocity advantage to work in your organization." --Robert I. Sutton, Professor of Management Science and Engineering, Stanford University, and coauthor of Scaling Up Excellence "This is a thinker's book that will make companies and leaders face the future with potential answers rather than uncertainty. A practical read from start to finish." --Nigel Travis, Chairman and CEO, Dunkin' Brands "If your business is squeezed by ever-tightening margins and confronted daily by disruptive forces, understanding your reciprocity advantage will open you to the potential of nontraditional partnerships as a path to large-scale growth." --Donald Hall, Jr., CEO, Hallmark "Few industries have been more disrupted by the Internet than news media and print publishing. This new 'how to' guide provides a road map that can allow publishing companies to become disruptors and create a bright future for themselves and the people they serve." --Bill Toler, CEO, Swift Communications "In The Reciprocity Advantage, Ronn and Johansen provide a new golden rule for business: give to grow and share to scale. A must-read." --Scott Anthony, Managing Partner, Innosight, and author of The First Mile and The Little Black Book of Innovation "Every winning strategy is based on a compelling insight, and The Reciprocity Advantage is loaded with insight. Capturing a reciprocity advantage will be the next strategic advantage." --William G. Pietersen, Professor of the Practice of Management, Columbia Business School, and author of Strategic Learning "Bob Johansen and Karl Ronn have produced a book that offers masterful insight into one of the defining features of today's world: advantage through reciprocal value creation. Our old win-lose models are no longer fit for purpose. The best businesses today are aiming higher, succeeding in the marketplace while also combatting global challenges like climate change. Bob and Karl's vision will help any leader unlock new forms of value with new thinking." --Aron Cramer, President and CEO, Business for Social Responsibility "The Reciprocity Advantage is required reading for my Marketing for Social Profit students. They desire to think beyond financial profit and learn how to develop socially responsible and sustainable enterprises and market offerings that thrive with reciprocity as an important element. This unique book gives readers at all levels of business experience perspectives and actionable information to enhance business and innovation results prepare for the challenges ahead. Anyone interested in growing and making a positive collaborative impact on tomorrow should read this book." --Linda L. Golden, Marlene and Morton Meyerson Centennial Professor in Business, The University of Texas at Austin "With their uncanny knack for seeing the future, Bob Johansen and Karl Ronn offer a priceless gift--a fresh, practical strategy for collaboration that can advance both margin and mission in organizations of all kinds. Leaders at every level will benefit from their wisdom." --John R. Ryan, President and CEO, Center for Creative Leadership

About the Author

Bob Johansen is a distinguished fellow at Institute for the Future. He was IFTF’s president from 1996 to 2004 and served on its board until 2010. The author or co-author of eight books, Johansen is a frequent keynote speaker and has done workshops based on his books at a wide range of corporations, including Kellogg, Disney, Intel, Walmart, Johnson & Johnson, UPS, and McDonald’s, as well as major universities, nonprofits, and churches.

Karl Ronn is the Managing Director of Innovation Portfolio Partners, a Silicon Valley-based firm that helps international Fortune 500 companies find and develop new products and services. Previously Ronn was Vice President of Research & Development and General Manager of New Business for The Procter & Gamble Company.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Hardcover
As Bob Johansen and Karl Ronn explain, the reciprocity advantage is a more sharply focused variation of a competitive advantage. They see it as a new and much better way to grow a business. This book shares "what we believe will become the biggest innovation opportunity in history. Society is just entering a unique period when doing good and doing well have to be combined in ways that have never before been imagined."

The material provided in Chapter 11, "How to Learn by Experimenting with Many Open Iterations," is of special interest to me. Design thinking has been a major component of human initiatives for at least 3,000 years but until recently, it has not received the attention it deserves, except in undergraduate and graduate schools of design.

For those who know little (if anything) about design thinking, here are what Johansen and Ronn suggest are the eight essential steps:

1. Frame the challenge: What is the killer issue to be resolved?
2. Brainstorm the issue: Create at least 100 ideas that address the given issue.
3. Assimilate: Through a process of rigorous evaluation and elimination, select 2-3 ideas to prototype.
4. Prototype solutions: Create crude models.
5. Share the models with potential users: Get specific feedback for each model.
6. Refine prototypes based on feedback and your group's discussion: Make each better.
7. Share the refined prototypes again: Stay crude.
8. Share the prototypes with senior management: Obtain permission and commitment ($) to proceed.

Note: You can download a free tool kit for design thinking devised by the David and Tom Kelley and their associates at IDEO by visiting the website identified in Note 44.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4 reviews
How and why the reciprocity advantage will become increasingly profitable in ways and to an extent only now imaginable 24 Oct 2014
By Robert Morris - Published on Amazon.com
Format: Hardcover
As Bob Johansen and Karl Ronn explain, the reciprocity advantage is a more sharply focused variation of a competitive advantage. They see it as a new and much better way to grow a business. This book shares "what we believe will become the biggest innovation opportunity in history. Society is just entering a unique period when doing good and doing well have to be combined in ways that have never before been imagined."

The material provided in Chapter 11, "How to Learn by Experimenting with Many Open Iterations," is of special interest to me. Design thinking has been a major component of human initiatives for at least 3,000 years but until recently, it has not received the attention it deserves, except in undergraduate and graduate schools of design.

For those who know little (if anything) about design thinking, here are what Johansen and Ronn suggest are the eight essential steps:

1. Frame the challenge: What is the killer issue to be resolved?
2. Brainstorm the issue: Create at least 100 ideas that address the given issue.
3. Assimilate: Through a process of rigorous evaluation and elimination, select 2-3 ideas to prototype.
4. Prototype solutions: Create crude models.
5. Share the models with potential users: Get specific feedback for each model.
6. Refine prototypes based on feedback and your group's discussion: Make each better.
7. Share the refined prototypes again: Stay crude.
8. Share the prototypes with senior management: Obtain permission and commitment ($) to proceed.

Note: You can download a free tool kit for design thinking devised by the David and Tom Kelley and their associates at IDEO by visiting the website identified in Note 44.

It is no coincidence that a few other companies such as The Container Store and Costco annually ranked among the most highly admired and best to work for are also annually ranked among those that are most profitable and have the greatest cap value in their industry. It should also be noted that their active, substantial, and authentic citizenship helps top explain why their employment engagement is highest, attrition of valued employees is lowest. They have established a multi-dimensional reciprocity advantage.

These are among the dozens of passages of greatest interest and value to me, listed also to suggest the scope of Johansen and Ronn's coverage:

o TED's Reciprocity Advantage in Summary (Pages 6-8)
o IBM's Right-of-Way Reimagined (18-20 and 23-25)
o IBM's Reciprocity Advantage in Summary (30-32)
o GFSI's Reciprocity Advantage in Summary (34-35)
o Google Fiber's Reciprocity Advantage in Summary (41-43)
o Experimenting to Learn Will Get Smarter and Faster (43-45)
o Gaming: A Breakthrough to Experimenting to Learn (47-49)
o Apple's Reciprocity Advantage in Summary (53-55)
o New Tools and Practices for Scaling (57-60)
o A VUCA World on Steroids (64-68)
o Demography Is a Trend, but the Digital Natives Will Be a Disruption (68-70)
o Diverse Partnership Possibilities (80-82)
o Military Gaming, and, Gaming Your Way to a New Business (92-94 and 96)
o Cloud-Served Supercomputing (98-100)
o Neuroscience in the Cloud (101-103)
o How Do You Find our Right-of-Way? (112-120)
o Learn by Prototyping (134-137)
o Find the Killer Issues (140-142)
o Thousands of Prototypes (142-145)
o Is It Viable? and, Is It Ownable? (153-158)

Readers will appreciate the fact that Bob Johansen and Karl Ronn are diehard pragmatists who are driven by a determination to understand how to combine innovation and growth in partnership to help leaders in almost any organization to achieve and then sustain success, whatever that organization's size, nature, or marketplace may be. They provide a wealth of information, insights, and counsel that explains what works, what doesn't, and why.

Those who read this book will learn how to determine what would be an appropriate right-of-way for their organization or how to improve the one they have, then recruit partners to do what can't be done -- or done as well -- alone. "Experiment to learn. Amplify to create scale. Create your own reciprocity advantage. This model will work at the corporate level, but you can also use it on yourself to create your own reciprocity advantage." Same components: partnerships, experimentation, and amplification. In this context, I am again reminded of Hillel the Elder's inquiry: "If not now, when? If not you, who?"
Seeing Clearly into the Future 10 Oct 2014
By Allan Schweyer - Published on Amazon.com
Format: Hardcover
As if the present isn't fraught with enough risk and confusion, start planning for a future of even greater “Volatility, Uncertainty, Complexity and Ambiguity (VUCA) . The only way to survive as a company or individual is to embrace the reality and change with it. You'll need to examine your business and your own skills. Look deep at what you bring to the table, for example, the reputation you've earned and the brand you're known for. Doing so might help you see what the authors call your "right of way," new opportunities that you and/or your organization are uniquely qualified to pursue because you have the trust and credibility to do so where others may not. Think IBM and "Smarter Planet," for example. Few would disagree that IBM is a credible player in the emerging sphere of "Big Data," Seeing a right of way, it launched the "Creating a Smarter Planet," initiative and line of business. People accepted it because it is a credible arena for IBM to own. But even IBM couldn't do alone. Enter "Reciprocity" – IBM needs partners and a lot of them to collect enough data and to have worthy big data problems to solve. Once it solves them at a local level – usually for free – it owns a solution that it can often sell many times over worldwide.

At its core the book implores you to reflect widely and creatively about the business you could be in – or even invent – based on the reputation and trust you’ve earned in your main business and then to prototype and experiment fast and cheaply until you’re sure you have something – a product or service – that is truly revolutionary. But you also have to know that it can make money and scale, and that you can own it somehow, whether through traditional means such as trademarks and patents or through preferential arrangements with partners, proprietary technologies, or even just a powerful brand.

This book will appeal to anyone who wants to position themselves or their organization for a safer future. If you'd like to hear from author Karl Ronn directly, join us on November 20, 2014 for a live & exclusive one-hour interview at www.tmlu.org.
Innovation isn't a solo effort. 4 Oct 2014
By BookReader - Published on Amazon.com
Format: Hardcover Verified Purchase
You have to give to get in life and innovation is no different. Pragmatic advice with real world examples.
Four Stars 5 Nov 2014
By docaneal@aol.com - Published on Amazon.com
Format: Hardcover Verified Purchase
Excellent read -- enjoyed!
Were these reviews helpful? Let us know


Feedback