'Andrew Cracknell tells it like it was - the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating' David Abbott.
'As someone who was in the ad business during the ''Mad Men'' years, Andrew Cracknell has really nailed it. He tells the inside story of the advertising business as only someone who's been right in the middle of it can. I enjoyed reading it, and I'm really looking forward to the day they make a movie out of it because there's a great movie here. I can only hope that George Clooney is around to play my part' Jerry Della Femina.
'I lived through half of what Andrew Cracknell writes about - and there's so much action on each page, my head was spinning. The Real Mad Men nails those days in real time - but take a valium before you read it. It's an eye-popping, roller-coaster ride, and the true story of the original Mad Men. Reading any chapter in Cracknell's book beats the hell out of watching a dozen segments of Mad Men' George Lois.
'Andrew Cracknell has accurately captured what many people called the Golden Age of Advertising - with its postwar milieu, strong personalities and creative philosophies - and pinned it to the wall like an exotic butterfly in a collection. Like the period, the book is fun' Ken Roman.
'...keeps some of that glamour (of Mad Men) as much as it argues for what the counterculture revolution did for advertising ... handsomely produced' Glasgow Herald.
'This handsome volume offers a celebratory oral history of the Manhattan advertising world in the 1950s and 1960s ... (Andrew Cracknell) writes with commendable zip ... Enjoyable' Guardian.
'an entertaining chronicle of the men, women and ideas that first persuaded Americans to part with their money' Good Book Guide.
'Cracknell's book is a sensuous beast. It exudes gloss ... much like a good advertisement, the book successfully informs, entertains and pleases the eye' TLS.
From the Inside Flap
Of all the places where people make money, advertising is one of the most exotic. People are paid to be crazy and applauded for being heretic. It's where commerce meets showbiz and where hard money meets artistic whimsy. And in New York City in the late 1950s and through the 1960s advertising reached its peak. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant artistic and social scene. Then in 1959, a softly spoken ad man by the name of Bill Bernbach, with his agency Doyle Dane Bernbach, launched the now iconic VW campaign, kicking off a dizzying decade of outstanding work, produced by people who knew they were making both waves and history. Confident, driven and ambitious, they lived the three-Martini life and worked the machine to their advantage. But they were also clever, creative and streetwise, outclassing and outthinking the old advertising establishment and starting a new approach, which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here; with these real mad men - and women - of Madison Avenue, who created the most radical and influential advertising ever. This book is about those people, that work and that era.