- Hardcover: 800 pages
- Publisher: HarperCollins (9 July 1991)
- Language English
- ISBN-10: 0887304184
- ISBN-13: 978-0887304187
- Product Dimensions: 23.2 x 16.6 x 5.6 cm
- Amazon Bestsellers Rank: 405,973 in Books (See Top 100 in Books)
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And then there is the matter of EVA (tm) itself. Given the scarcity of objective data to support EVA as THE metric which best calibrates and predicts advancing/declining security market valuations, who really needs to embrace a somewhat complicated proprietary formula and worry about trademark infringement? For decades, Warren Buffett got by with crude, freebie valuation concepts such as return on equity, return on assets, the non-trademarked version of return on invested capital, and free cash flow. These ratios are as wonderfully easy to calculate in aggregate as EVA is hard to calculate, and the EVA enthusiast's faith that the latter proprietary concept is somehow better than the former freebie ones seems silly --although it does make for a lot of extra work (securing the future for the trademark owners, who have made a lucrative career of this stuff).
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