The Puma Story: The remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands [Hardcover]

Rolf-Herbert Peters (Author)

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Product details

Hardcover: 240 pages
Publisher: Marshall Cavendish (30 Mar 2008)
Language English
ISBN-10: 1905736401
ISBN-13: 978-1905736409
Product Dimensions: 23.4 x 16 x 3 cm
Amazon Bestsellers Rank: 451,445 in Books (See Top 100 in Books)

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Product Description

Puma is arguably the most exciting business story of the post-war era. After decades of ups and downs, the German sports footwear manufacturer pulled off a thrilling climb to the top. The brand that had once lost all its appeal is now one of the most desirable sports lifestyle labels in the world. Today, Puma sneakers, bags and shirts share shelves with Gucci, Prada and Dolce & Gabbana products. The man who freed the big cat from the clutches of the bargain counters was Jochen Zeitz. Aged just 30, he took over as Chairman and CEO of an ailing establishment. He turned the company around by sheer brute strength and lent its stock allure and excitement. So far, its value has increased by more than 4,000 percent under his command. All that time, there was silence from the Puma compound. Now, for the first time ever, a writer has been allowed to look deep behind the scenes and into the archives of the shooting star of Herzogenaurach, a small town in Germany. Behind the brand s coolness lies a well-oiled and extremely efficient marketing machine, probably the first functional virtual company in the world.

About the Author

Munich publishing house Markt&Technik, where he was in charge of business and IT books. After working freelance with a number of newspapers and magazines and with television companies WDR and SWR, he took over the Media section of business magazine Wirtschaftswoche. He subsequently became deputy editor-in-chief of business magazine BIZZ Capital. He has been writing for the Politics & Business section of the renowned Stern magazine since 2002. Peters lives with his family near Cologne.

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