- Paperback: 464 pages
- Publisher: McGraw-Hill Contemporary; 2 edition (1 Jun 2001)
- Language English
- ISBN-10: 0844232424
- ISBN-13: 978-0844232423
- Product Dimensions: 22.8 x 15.3 x 2.7 cm
- Amazon Bestsellers Rank: 664,988 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Publicity Handbook, New Edition
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage: In Print, Online and on the Air for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
More About the Author
Product Description
Product Description
Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service, or business. It includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, websites, and more. It is an indispensable guide whether you are a PR pro or entrepreneur.
About the Author
David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.
Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.
Inside This Book
(Learn More)
First Sentence
Your on-line business just reached a milestone-even though the bottom line is still bright red. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Your on-line business just reached a milestone-even though the bottom line is still bright red. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
12 reviews
11 of 11 people found the following review helpful
Great for Beginners or Those Doing Publicity as a Second Job
12 May 2000
Format:Hardcover
In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.
My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.
It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations.
A great asset.. this book has a solid directory of resources to help you get your job done.
No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this?
7 of 7 people found the following review helpful
Great resource for beginners
5 July 2000
Format:Paperback
I've done press work for a number of years, so I was familiar with a great deal of the material covered in this book: how to approach the media, how to compile crash lists, etc. I think that this information, as it is presented by Yale, would be very helpful for newcomers to the field.
What I appreciated as a more experienced person was the inside information and advice on handling difficult situations. I also found the end-of-chapter checklists useful and enjoyed reading the many quotations from reporters and PR professionals. These appear throughout the book and they tie the advice given to the opinions of people in the fields.
If David Yale is considering revising the book for the year 2000, I would recommend a whole section on the internet.
This book, even without much on the web, is worth the twenty bucks. The behind-the-scenes information and media relations do-s and don't-s make it a worthwhile purchase.
9 of 10 people found the following review helpful
Great on Non-Web Publicity Techniques
21 Aug 2002
Format:Paperback
Yale and Carothers have a great one with The Publicity Handbook, New Edition. Tons of super-useful stuff, ideas! But, not exactly web-oriented, unlike Michael Levine's Guerrilla PR: Wired, which fully takes the Internet into account in how to get publicity.
While The Publicity Handbook is great, it's lack of useful stuff about the web does hurt it. If they'd release a Newer New Edition dealing with the Internet, then I'd really really get that.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
