The Art of Closing the Sale
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Product Description
Product Description
The world's foremost producer of personal development and motivational audio programmes now offers an expanded version of Brian Tracy's sales classic. The Unsuccessful Salesperson says, "The other guy has the best territory." The Successful Salesperson says, "Every territory is the best one." The Unsuccessful Salesperson says, "That company will never buy." The Successful Salesperson says, "I can make that company buy." Confidence and self-esteem are just two of the factors that separate the successful salesperson from the unsuccessful one. In this comprehensive program, Brian Tracy, an expert sales trainer, shares more than 50 practical, day-to-day techniques for increasing your confidence in your sales abilities and boosting sales profits, including: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success Brian Tracy will help you master the art of closing the deal.
About the Author
MARGARET MCBRIDE LITERARY AGENT
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Audio CD
This is excellent book for refreshing sales learnings. This book requires some experience of sales before it learnings can be used for real cases. I can recommend it to everyone wanting refresh themselves of what sales was about and to keep sales sharp.
2 of 2 people found the following review helpful
Format:Audio CD
Another terrific cd from Brian Tracy, whose homely style is more like a wise uncle advising you, rather than some trainers' gung-ho style.
Buy this cd if you work in retail, direct sales, teaching, training, have kids / wife / family. Persuasion, without manipulation, in a friendly style.
Nice one, Brian!
Buy this cd if you work in retail, direct sales, teaching, training, have kids / wife / family. Persuasion, without manipulation, in a friendly style.
Nice one, Brian!
1 of 2 people found the following review helpful
Format:Paperback
Whether you are new to sales or a seasoned pro (my guess is, if you were, you would not be reading this!!), then there is something in this book for everyone and let's be honest, in todays day and age, we all need to be good at sales to a certain level, whether you are trying to persuade someone to go out on a date with you or whether you are selling a complex IT solution to a large organisation, you need to be able articulate your point across in a confident and professional manner.
The author has a wealth of experience, which he gladly shares with us. You will find great techniques to implement in your day to day sales activities. Closes such as: The Power of Yes, The Puppy Dog Close and a favourite of mine: The Ben Franklin Close.
He also expertly goes through how to handle objections and how to sell the benefits, opposed to the features of a product or service.
We highly recommend this book to anyone who is serious about becoming a success in the field of sales and human relationships.
The author has a wealth of experience, which he gladly shares with us. You will find great techniques to implement in your day to day sales activities. Closes such as: The Power of Yes, The Puppy Dog Close and a favourite of mine: The Ben Franklin Close.
He also expertly goes through how to handle objections and how to sell the benefits, opposed to the features of a product or service.
We highly recommend this book to anyone who is serious about becoming a success in the field of sales and human relationships.
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