Steve and Nancy Williams have provided a clear and concise understanding of Business Intelligence (BI) and its ongoing business value. Their book reflects deep experience, first hand observations and a practitioners approach to achieving business results and large returns to BI technology investments.
The book follows a practical approach and is organized in building blocks to enable an increased maturing view of this key competitive advantage.
Part 1 "Identifying and Leveraging BI-Driven Profit Opportunities" consists of chapters 1-3, provides introductory terms, the business case for BI, and key barriers, risks designed for a broad audience.
Part 2 "Creating the BI Asset" consists of chapters 4-6, introduces their BI Pathway Method that aligns strategy, drivers, and objectives with detailed information requirements and IT architecture. It outlines a BI maturity model addressing culture change considerations, and bridges the gap between IT and business vocabulary, often two different worlds. Finally, a prototypical technical infrastructure provides context, definition and positioning to IT assets, tools, applications and information for the business decision maker.
Part 3 "Leveraging BI for Profit Improvement" consists of chapter 7-9, describes more deeply how companies have used BI in different ways to drive profits; discusses common mistakes or pitfalls to avoid, and looks at the future of BI.
As a functionally oriented executive and business adviser, I appreciated each chapter provides key points to remember, questions to ask about your BI needs, and quizzes to test learning and comprehension.
This book is a welcome addition to the executive's library who understands the value of leveraging information for competitive advantage and value creation.