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The Production Manual: A Graphic Design Handbook Paperback – 26 May 2008


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Product details

  • Paperback: 192 pages
  • Publisher: AVA Publishing (26 May 2008)
  • Language: English
  • ISBN-10: 2940373639
  • ISBN-13: 978-2940373635
  • Product Dimensions: 22.1 x 2 x 30 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 423,989 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By CNF on 5 Oct. 2010
Format: Paperback
This book gives a great overview of the whole technical process of graphic design in print, covering a lot of ground. Looking at the book from a non graphic design (product design) perspective I learnt a lot about the technical details, terms, processes and finishes available within print design.

I also purchased a number books from the authors 'Basics Design' range and found these to have more in-depth information on each individual topic but obviously at a higher cost for the whole range.

If you're looking for a book that explains the whole process well, I would definitely go for this, If then you find you want to know all the little details look at the other range of books (They're written in a very similar style).

Overall a concise well written book, well worth the money.
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1 of 1 people found the following review helpful By alfie on 6 Mar. 2013
Format: Paperback Verified Purchase
A wonderfully useful book. Great for any one who designs for print and web. It is as inspiring as it is useful.
Thank you,
k
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1 of 1 people found the following review helpful By Zaz on 12 Feb. 2011
Format: Paperback
This book was recommended as part of my university course and is proving to be an invaluable resource.
Worth the money!
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Format: Paperback
This is a nice book for an area of design that's often neglected - the production stages.

It's very easy to spend all your design time on the computer now and not give much thought to how your design is going to come out.

This book covers everything you need to know on the practical side - paper formats, qualities, thicknesses and sizes, image types, colour channels, practical typography (kerning, leading, baselines, runaround), colours (pantone and spot), scanning, overprinting, bleed, registration, trim, gatefolds, printing methods, binding, embossing, debossing, folding, trimming, laminating, and so on and on.

An absolutely essential book as far as I'm concerned - deals with all the things you forget about.
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