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Product Description
Product Description
This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.
About the Author
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This book gives a great overview of the whole technical process of graphic design in print, covering a lot of ground. Looking at the book from a non graphic design (product design) perspective I learnt a lot about the technical details, terms, processes and finishes available within print design.
I also purchased a number books from the authors 'Basics Design' range and found these to have more in-depth information on each individual topic but obviously at a higher cost for the whole range.
If you're looking for a book that explains the whole process well, I would definitely go for this, If then you find you want to know all the little details look at the other range of books (They're written in a very similar style).
Overall a concise well written book, well worth the money.
I also purchased a number books from the authors 'Basics Design' range and found these to have more in-depth information on each individual topic but obviously at a higher cost for the whole range.
If you're looking for a book that explains the whole process well, I would definitely go for this, If then you find you want to know all the little details look at the other range of books (They're written in a very similar style).
Overall a concise well written book, well worth the money.
Format:Paperback
This book was recommended as part of my university course and is proving to be an invaluable resource.
Worth the money!
Worth the money!
Format:Paperback
Fully illustrated, bursting with information. This is a must for any design student! Beautifully designed from start to finish, taking you through every single process and technique available out there to a print designer. I have learned so much from this book, it is a print bible. The photographs and bite size amounts of information make it easy to read and extremely captivating, it is hard to put down. It breaks down all limitations a design student may think they have and open their eyes to an endless array of techniques and possibilities. Extremely motivational, BUY IT you will not be disappointed.
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Most Recent Customer Reviews
Worst Book Ever
Are you a design student thinking that you're ready?
Then you're truly ready! You don't need a book to tell you how to prepare the artwork, or how to choose paper stock... Read more
Then you're truly ready! You don't need a book to tell you how to prepare the artwork, or how to choose paper stock... Read more
Published on 21 Jan 2010 by Mr. Y. Chen
A great graphics manual...
No book can teach you graphics, or all about print and design, there is no substitute for experience. Read more
Published on 13 Aug 2009 by Mr. Simon Watson
The practical side of design
This is a nice book for an area of design that's often neglected - the production stages.
It's very easy to spend all your design time on the computer now and not give... Read more
It's very easy to spend all your design time on the computer now and not give... Read more
Published on 12 May 2009 by Rich
Good print production foundation!
This book is perfect as a reference guide for any print designer! With clear examples from setting up art work to print finishes.
Recommended for uni students!
Recommended for uni students!
Published on 23 April 2009 by nasir ali
Listmania!
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