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The Production Manual: A Graphic Design Handbook [Paperback]

Gavin Ambrose , Paul Harris
4.5 out of 5 stars  See all reviews (8 customer reviews)
RRP: 37.50
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Book Description

26 May 2008 2940373639 978-2940373635
The Production Manual: A Graphic Design Handbook provides readers with the practical expertise necessary to print and produce creative work.

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, with clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage.

The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

Frequently Bought Together

The Production Manual: A Graphic Design Handbook + Basics Design: Print and Finish
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  • Basics Design: Print and Finish 17.56

Product details

  • Paperback: 192 pages
  • Publisher: AVA Publishing (26 May 2008)
  • Language: English
  • ISBN-10: 2940373639
  • ISBN-13: 978-2940373635
  • Product Dimensions: 29.7 x 21.8 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 307,458 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Well written and concise 5 Oct 2010
This book gives a great overview of the whole technical process of graphic design in print, covering a lot of ground. Looking at the book from a non graphic design (product design) perspective I learnt a lot about the technical details, terms, processes and finishes available within print design.

I also purchased a number books from the authors 'Basics Design' range and found these to have more in-depth information on each individual topic but obviously at a higher cost for the whole range.

If you're looking for a book that explains the whole process well, I would definitely go for this, If then you find you want to know all the little details look at the other range of books (They're written in a very similar style).

Overall a concise well written book, well worth the money.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A great book 6 Mar 2013
By alfie
Format:Paperback|Verified Purchase
A wonderfully useful book. Great for any one who designs for print and web. It is as inspiring as it is useful.
Thank you,
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent resource! 12 Feb 2011
By Zaz
This book was recommended as part of my university course and is proving to be an invaluable resource.
Worth the money!
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5.0 out of 5 stars A must for a Design Student! 19 Jan 2010
Fully illustrated, bursting with information. This is a must for any design student! Beautifully designed from start to finish, taking you through every single process and technique available out there to a print designer. I have learned so much from this book, it is a print bible. The photographs and bite size amounts of information make it easy to read and extremely captivating, it is hard to put down. It breaks down all limitations a design student may think they have and open their eyes to an endless array of techniques and possibilities. Extremely motivational, BUY IT you will not be disappointed.
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