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The Principles of Beautiful Web Design [Paperback]

Jason Beaird
3.8 out of 5 stars  See all reviews (15 customer reviews)

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The Principles of Beautiful Web Design The Principles of Beautiful Web Design
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Book Description

10 Feb 2007

Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

  • Understand the design process, from discovery to implementation
  • Understand what makes "good design"
  • Developing pleasing layouts using grids, the rule of thirds, balance and symmetry
  • Use color effectively, develop color schemes and create a palette
  • Use textures, lines, points, shapes, volumes and depth
  • Learn how good typography can make ordinary designs look great
  • Effective imagery: choosing, editing and placing images
  • And much more

    Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read.

    Editorial Reviews

    "The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org

    "Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon

    "Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org

    "This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update

    "His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat



  • Product details

    • Paperback: 180 pages
    • Publisher: SitePoint; 1 edition (10 Feb 2007)
    • Language: English
    • ISBN-10: 0975841963
    • ISBN-13: 978-0975841969
    • Product Dimensions: 1.1 x 23.1 x 25 cm
    • Average Customer Review: 3.8 out of 5 stars  See all reviews (15 customer reviews)
    • Amazon Bestsellers Rank: 179,581 in Books (See Top 100 in Books)
    • See Complete Table of Contents

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    Customer Reviews

    Most Helpful Customer Reviews
    39 of 39 people found the following review helpful
    3.0 out of 5 stars Neat but lightweight 24 Feb 2008
    Format:Paperback
    I was a bit disappointed. I'm not a beginner nor an expert. Some technical books give you something that you get energised about, and want to go try straight away; unfortunately I didn't get anything useful from this book, and only slight inspiration.
    On the plus side, it is well written and laid out, has a nice informal air.
    For example, this is not for you if you already know about the differences between GIF, JPG and PNG; or if you know a bit about colour wheels and complementary colours; or if you are familiar with web-safe fonts.
    Fine for beginners and a little bit after that. Not really for semi-pros onwards.
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    18 of 18 people found the following review helpful
    5.0 out of 5 stars Excellent! 20 Aug 2007
    Format:Paperback
    This is a well written book with useful practical advice. Manages to cover the basics but also some cutting edge ideas. It is concise and to the point. My only (minor) criticism is that I felt the chapter on typography was a little short on opinion and practical advice on choosing a schema, the topic of styling different tags is an important one in the overall design of the site and would have benefited from a more considered treatment. Having said that however, I cannot recommend this book highly enough - absolutely first rate.
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    12 of 12 people found the following review helpful
    5.0 out of 5 stars Well written and very practical 5 Aug 2007
    Format:Paperback
    This book is the best book I've bought since 5 years ago. It is well written and very practical. It teaches you how to make things beautiful and this is not limited only to websites. It talks about creating a beautiful layout, choosing the right colours, fonts and images. The book goes on talking about giving your site depth, texture and much more. Above all, it's about 10 cheaper than Waterstones ;-)
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    11 of 11 people found the following review helpful
    5.0 out of 5 stars Excellent intro to design for the web 7 Jun 2007
    By Emily
    Format:Paperback|Verified Purchase
    I like everything about this book! It's a quick read as it's succinct (even though the tone is relaxed and chatty) and there are lots of images. I agree with the other reviewers, the use of example images to illustrate points is very useful. Highly recommended.
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    42 of 44 people found the following review helpful
    5.0 out of 5 stars This book on web design is Unique 21 Mar 2007
    By Charlie
    Format:Paperback
    I am a novice at creating websites and I have struggled especially with page layout and colour. This book answers so many of the questions I have regarding the theory behind actually constructing pages. Other books just tell you it should be done like this, and give you a picture to look at. Jason's book is different in that he is sharing with you the thought process behind each technique, which helps you to construct great looking pages on your own. He seems to explain how you can master the technique he is describing, rather than just leaving you to master it on your own. Although this book only has 168 pages, it covers everything you need to know about designing a website. This should be the first book you buy if you are looking to understand web design and how to create websites of your own. Excellent !!!!!!!!!!!
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    9 of 9 people found the following review helpful
    Format:Paperback
    I have an ever growing library of books on css, html, (web)design and web development but this is definitely one of my favourites, both for its excellent content and for Beaird's warm, friendly tone. I remember having plenty of "light bulb moments" on the first read and get something more out of it each time I dip in (which is freqently).

    The first section on layout and composition is superb and has already helped me improve existing designs (and quickened the process of getting them from paper to screen).

    As for the section on colour, hands up those of you who skip the boring techy bit about rgb and cmyk? Me too. But not any more.

    Of all the web design books on my shelf, this is the one I'd reach for first if the house were collapsing (assuming family, dog and computer were safely out of danger of course!)

    p.s. I can't agree with the earlier review by "sharp" (the only lukewarm review I've ever seen for this book) - take a look around the internet, there are far too many "real web designers" that would benefit greatly from reading this book and applying some of the advice!
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    20 of 21 people found the following review helpful
    5.0 out of 5 stars The author really gets it! A Great Primer... 1 May 2007
    Format:Paperback
    Finally! A Design book that gets right into it, without talking down to the reader or smothering them with useless information that they can't apply in real-world designs.

    Jason covers all the fundamentals: layout, color, texture, typography and imagery, without assuming one has an art degree. The references to sites for further reading are helpful, as are the plentiful examples throughout.

    The author definitely knows what he's talking about, as the website associated with the book is slick & professional, as is the presentation and layout of the book itself.
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    5 of 5 people found the following review helpful
    5.0 out of 5 stars Great for new people looking into design 15 Feb 2008
    By AndyK
    Format:Paperback
    This book is great for programmers or developers who've never been officially trained in graphic or UI design. Even if you've just started learning html and CSS or perhaps a bit of photoshop, this book will give you some solid knowledge with which to work your new ideas around.
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    Most Recent Customer Reviews
    3.0 out of 5 stars OK for the basics
    I am not a great web site developer, let alone developer, but I found this book lacking and did not give me anything of great significance. Read more
    Published 13 months ago by N. Westmoreland
    3.0 out of 5 stars Good, basic information - for newbies
    This is a good book for newbies or for practitioners who have gravitated to web design without formal training in the basics. Read more
    Published on 26 Aug 2012 by A Race
    4.0 out of 5 stars A bit slim but some good stuff
    Saw some mixed reviews before buying this, so wasn't sure how impressed I'd be. But as someone who is comfortable with CSS and HTML, but never had to give too much thought to the... Read more
    Published on 23 Dec 2010 by gedge
    5.0 out of 5 stars Excellent
    Awesome book - provides a blueprint for planning graphic design for web sites. If you don't have a graphic design background - then this book is a must
    Published on 19 Aug 2010 by Ben L
    1.0 out of 5 stars It might inspire you, but it might just bore you
    This is a very lightweight book on designing for the web. It is easy to be bamboozled by the pretty pictures and great looking websites that are featured in the book, but the... Read more
    Published on 26 Aug 2008 by WebSanity
    1.0 out of 5 stars Worst web design book I've ever seen
    The only beautiful thing about this book is the front cover.
    It's slim (168 pages) and grossly overpriced.
    The writing is chaotic and disorganized. Read more
    Published on 8 May 2008 by Ed Fitzpatrick
    2.0 out of 5 stars Another tidbit for Sitepoint fanboys :(
    A vacant experience that covers all the basics. If you're a web desinger already you may prefer a book called 'The priciples of sucking eggs', by your granny. Read more
    Published on 16 Dec 2007 by sharp
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