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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Audio CD – Audiobook, 3 Sep 2013

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Product details

  • Audio CD
  • Publisher: Brilliance Corporation; Unabridged edition (3 Sept. 2013)
  • Language: English
  • ISBN-10: 1480568023
  • ISBN-13: 978-1480568020
  • Product Dimensions: 12.7 x 1 x 14 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon Bestsellers Rank: 155,938 in Books (See Top 100 in Books)

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Product Description

Review

Jobs, says Gallo, sells an experience...The book itemises his core principles to ensure that his keynotes are memorable.
--BookBuzz, 10 February 2010 --This text refers to the Hardcover edition.

About the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

--This text refers to the Hardcover edition.

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

34 of 34 people found the following review helpful By Jonathan Kettleborough VINE VOICE on 23 Feb. 2010
Format: Hardcover
When I bought this book I was slightly sceptical; after all, how could one person (Steve Jobs) be THAT good at presenting that a whole book could be dedicated to him?

As I read on I realised that the style of Steve Jobs is the key here. He uses simple words, simple pictures and powerful stories to convey his messages. Even a technical analysis of his presentations (lexical density, hard words, Fog index etc.) reveals that his messages are surprisingly simple yet paint the most powerful pictures.

Throughout the book there are references to threes; three bears, three elements of a good story and so on. And as if to follow suit, the book is also divided into three sections:

1. Create the story
2. Deliver the experience
3. Refine and rehearse.

Steve Jobs is a legendary presenter. Not many people would launch a world-beating computer (Macintosh) by quoting Bob Dylan! Yet Steve's simple, almost overly simple, presentations do exactly what they are supposed to do; they hold the audience and convey the message.

This book is full of technical support notes regarding the use of language, the effectiveness (or otherwise) of bullet points and the best way to construct a presentation. There are even a range of tips of getting the best from PowerPoint and a number of excellent insights into the way other legendary individuals communicate.

This is a great little book for anyone who has to, professionally or occasionally presents and conveys messages and offers so many simple and common sense ideas that it's a wonder why we have to sit through so many poor presentations.

Read this book and make your next presentation so much more memorable for all the RIGHT reasons.
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31 of 32 people found the following review helpful By Elling Hamso on 15 Feb. 2010
Format: Hardcover
Steve Jobs is considered one of the best presenters of all time. He walks on to the stage in blue jeans and a poloneck and just chats with the audience, effortlessly.

Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.

He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.

More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.

Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.

Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.

His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.
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5 of 5 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 3 Nov. 2010
Format: Hardcover
Let's face it, few (if any) of those who read this book will then be "insanely great in front of any audience." That's not why Carmine Gallo wrote it. Rather, his purpose is to help his readers to present their ideas to anyone, anywhere, anytime "with the power of believing in themselves and in their story." Obviously, there are valuable lessons to be learned from what Steve Jobs does and how he does it. He brings so many resources to bear on each presentation. They include (1) a thorough understanding of the given subject, (2) a passionate interest in it, (3) rigorous and extensive preparation, (4) total self-confidence and physical presence that command attention, (5) brilliant insights that are thoroughly developed, and (6) sharp focus on what is most interesting and most important to the audience...and on nothing else. I have seen Jobs in action several times and can attest to the power and impact of what he says and how he says it.

Note: Locate online and upload his commencement speech at Stanford University in 2005. Once you have seen and heard it, you will never forget it. You will also want to share it with recent school and college graduates.

Gallo cites a few tips early in his narrative. They may seem simple but don't be fooled. All of the greatest public speakers will tell you that it took them many years (about 10,000 hours) of deliberate practice to master them.

1. "Plan in Analog": Think of the presentation as a story that has a setting, a plot, characters, conflicts, increasing tensions because of unsolved problems and/or unanswered questions, a climax, and a brief concluding lesson.

2. "Answer the One Question That Matters Most": Those in the audience are asking the same question, "Why should I care.
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