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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience [Hardcover]

Carmine Gallo
4.4 out of 5 stars  See all reviews (39 customer reviews)
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Book Description

1 Oct 2009
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

Watch Carmine Gallo describe how you can inspire, motivate, and lead your team to do "insanely great" things.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
Rob Enderle, The Enderle Group

“Now you can learn from the best there is both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience + Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) + Resonate: Present Visual Stories That Transform Audiences
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Jobs, says Gallo, sells an experience...The book itemises his core principles to ensure that his keynotes are memorable.
--BookBuzz, 10 February 2010

About the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
31 of 31 people found the following review helpful
5.0 out of 5 stars So simple, why have we not seen it before? 23 Feb 2010
By Jonathan Kettleborough VINE VOICE
When I bought this book I was slightly sceptical; after all, how could one person (Steve Jobs) be THAT good at presenting that a whole book could be dedicated to him?

As I read on I realised that the style of Steve Jobs is the key here. He uses simple words, simple pictures and powerful stories to convey his messages. Even a technical analysis of his presentations (lexical density, hard words, Fog index etc.) reveals that his messages are surprisingly simple yet paint the most powerful pictures.

Throughout the book there are references to threes; three bears, three elements of a good story and so on. And as if to follow suit, the book is also divided into three sections:

1. Create the story
2. Deliver the experience
3. Refine and rehearse.

Steve Jobs is a legendary presenter. Not many people would launch a world-beating computer (Macintosh) by quoting Bob Dylan! Yet Steve's simple, almost overly simple, presentations do exactly what they are supposed to do; they hold the audience and convey the message.

This book is full of technical support notes regarding the use of language, the effectiveness (or otherwise) of bullet points and the best way to construct a presentation. There are even a range of tips of getting the best from PowerPoint and a number of excellent insights into the way other legendary individuals communicate.

This is a great little book for anyone who has to, professionally or occasionally presents and conveys messages and offers so many simple and common sense ideas that it's a wonder why we have to sit through so many poor presentations.

Read this book and make your next presentation so much more memorable for all the RIGHT reasons.
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29 of 30 people found the following review helpful
5.0 out of 5 stars All speakers should read this book 15 Feb 2010
Steve Jobs is considered one of the best presenters of all time. He walks on to the stage in blue jeans and a poloneck and just chats with the audience, effortlessly.

Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.

He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.

More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.

Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.

Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.

His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.
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32 of 35 people found the following review helpful
And I read them all!
Over the years I have read many hundreds of books on public speaking. Lots of them regurgitate the same old, same old - but this is different.
Steve Jobs of Apple has reinvented the genre of public speaking as pitch. People queue up all night to get into one of his talks. What can we learn from him? A lot! The author is not just a Jobs fan but an expert public speaking coach.
Granted there's some repetition half way through and the Jobs love is a bit pukey at times, but it's worth hanging in there through that.
The book is NOT for first time speakers or nervey types wanting to get a little better, but if you are a speaker and have some experience of public speaking and want to learn how to be even more persuasive, no - wildly effective - get this book. I speak in front of hundreds of people everty week and have done so for years, and can't wait till tomorrow to implement some of the advice here.
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4 of 4 people found the following review helpful
3.0 out of 5 stars Like eating cornflakes 7 Nov 2011
Easy to read and initially promising. When I got half way through I lost interest. I think this is because I wasn't reading anything new. It seemed like a repetition in style and content. It contained very few memorable ideas.
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4 of 4 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
Let's face it, few (if any) of those who read this book will then be "insanely great in front of any audience." That's not why Carmine Gallo wrote it. Rather, his purpose is to help his readers to present their ideas to anyone, anywhere, anytime "with the power of believing in themselves and in their story." Obviously, there are valuable lessons to be learned from what Steve Jobs does and how he does it. He brings so many resources to bear on each presentation. They include (1) a thorough understanding of the given subject, (2) a passionate interest in it, (3) rigorous and extensive preparation, (4) total self-confidence and physical presence that command attention, (5) brilliant insights that are thoroughly developed, and (6) sharp focus on what is most interesting and most important to the audience...and on nothing else. I have seen Jobs in action several times and can attest to the power and impact of what he says and how he says it.

Note: Locate online and upload his commencement speech at Stanford University in 2005. Once you have seen and heard it, you will never forget it. You will also want to share it with recent school and college graduates.

Gallo cites a few tips early in his narrative. They may seem simple but don't be fooled. All of the greatest public speakers will tell you that it took them many years (about 10,000 hours) of deliberate practice to master them.

1. "Plan in Analog": Think of the presentation as a story that has a setting, a plot, characters, conflicts, increasing tensions because of unsolved problems and/or unanswered questions, a climax, and a brief concluding lesson.

2. "Answer the One Question That Matters Most": Those in the audience are asking the same question, "Why should I care.
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Most Recent Customer Reviews
5.0 out of 5 stars excellent, clear and simple
Straightforward unpacking of Jobs methodical presentation technique. Clear and well set out. If you buy one book on presentations buy this one.
Published 1 month ago by Mr. G. Huggins
4.0 out of 5 stars Very good
I will take some advices from this book. I think I become fan of S. Jobs now. Very good. I will practice with my iPad.
Published 3 months ago by Jose R
5.0 out of 5 stars Great read
The book is great and can definitely improve anybody's skills of presentation. Standing in front of a crowd might be scarry, but some tips in this book will help your confidence,... Read more
Published 3 months ago by Christian V
5.0 out of 5 stars Perfect Book
I have literally fallen in love with the book. It has been such a great help. I have watched Steve Jobs keynote for years but have never looked at them from this angle. Read more
Published 5 months ago by Ijlal
5.0 out of 5 stars EYE OPENING!!
I am a current uni student and have just finished reading this book, thought it was very informative and gave me a brillent insight on how to deliever great information to an... Read more
Published 5 months ago by Miss Rucinder Hullait
3.0 out of 5 stars Do you want to know a secret?
I picked this book up in Changi airport a few years ago whilst waiting for a flight back to the UK, and was sufficiently interested by the parts I read to get hold of my own copy. Read more
Published 7 months ago by Jeremy Walton
2.0 out of 5 stars Overblown
A beginners book for fans of Steve Jobs only.
1. It is nothing new
2. Steve Jobs was seemingly no more than a competent presenter so not many good examples to highlight... Read more
Published 7 months ago by K. Robert HALL
3.0 out of 5 stars very helpful structure but no no no NO to the turtle neck.
I liked this, it's a great read. The stories are excellent and the rationale for everything sits really well with me. Read more
Published 8 months ago by David Douglas
5.0 out of 5 stars The best book ever!
After following presentation skills class, the instructor recommended to read it. This book gives you the most important ideas you should take in mind to be an excellent presenter!
Published 11 months ago by Josy
3.0 out of 5 stars Presentation Secrets of Steve Job
I cannot write a fair description of this book as I bought it for a Christmas present and didn't read it myself
Published 11 months ago by Minimins
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