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The Presentation Lab: Learn the Formula Behind Powerful Presentations Paperback – 7 May 2014


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Product details

  • Paperback: 272 pages
  • Publisher: John Wiley & Sons; 1 edition (7 May 2014)
  • Language: English
  • ISBN-10: 1118687000
  • ISBN-13: 978-1118687000
  • Product Dimensions: 18.8 x 1.7 x 23.1 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 244,815 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Simon Morton's early career as an executive for an international technology company exposed him to more PowerPoint presentations than was good for him. A lesser man may have crumbled, but Simon opted for the 'poacher turned gamekeeper' approach and decided to do something about it. In 2004 Simon founded Eyeful Presentations with two aims in mind; ridding the world of 'Death by PowerPoint' and enjoying a relaxing, self-employed, family future.

Unfortunately for Simon (but jolly good luck for businesses everywhere) he turned out to be rather good at not only the design stuff but the storytelling stuff too. Nine years, two children, hundreds of very happy customers and five international offices later, it all seems to be going rather well (if not exactly to plan on the relaxation front).

2014 sees Eyeful providing presentation perfection in the USA, Europe, the Republic of Ireland and Russia - all orchestrated from the UK Head Office. Simon references his Presentation Optimisation methodology aligned with his Blended Presenting approach as the key to Eyeful's success.

Simon's first book, 'The Presentation Lab: Learn The Formula Behind Powerful Presentations', shares the insight that has allowed Eyeful to make such a big impact in the art of business presentations.

It is due for global publication by Wiley in English and Spanish in early 2014.

Product Description

From the Back Cover

Discover the Difference Between Great Slides and Great Presentations

Based on a proven process from one of the world′s most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a guided tour through evolution and revolution to discover what makes an effective presentation (and you may be surprised to learn that great design is not at the top of the list).

Using practical tips and drawing on Simon′s experiences working with companies around the globe, this book will help everyone who ever needs to present by revealing what works and what doesn′t and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for presentation delivery, and sharing insights on how the presentation landscape itself is changing.

About the Author

SIMON MORTON is an internationally recognized expert on presentation development, and is the founder of Eyeful Presentations, one of the top three presentation consultancy and design companies in the world. Serving customers from more than 20 countries via five global offices, Simon has worked with top brands and thought-leaders, helping them to develop presentations that get the job done. He is a frequent keynote speaker at events across the globe and is well known for his concept challenging views on modern business presentations.

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Most Helpful Customer Reviews

Format: Paperback
Not being the greatest fan of business books, I was slightly apprehensive about taking this on for some 'bedtime reading'. However, I was pleasantly surprised about how enjoyable this book was to read (it even made me laugh out loud a couple of times!) and perhaps more importantly, how often I was prompted to think critically about the many thousands of presentations I've either seen or produced myself in a business career spanning over 30 years.

What the book does particularly well is to break down the presentation process into easily understood stages. Readers may agree or disagree with the many different aspects of the presentation 'formula' covered in the book but I'm sure that any reader would benefit from the way in which the author challenges the 'status quo' - it certainly made me think twice about my own approach to presentations!

I liked the way that the content was written as a story (not surprising really as 'the story' is identified as a key ingredient of any presentation!). As I said earlier, this makes the book easy to read but being harsh, this is also a slight criticism (and the reason for not giving 5 stars). For me, the book would not work as a reference book for presentations unless you'd read the whole story first. If you try and dip into different sections at different times without having read the whole book, I'm not sure the content would make as much sense, or have as much impact.

Nevertheless, in my opinion this book is a rare beast - a business book that was enjoyable to read, instructive and made me think!
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1 of 1 people found the following review helpful By Dr. H. A. Jones TOP 500 REVIEWER on 12 May 2014
Format: Paperback
The Presentation Lab: Learn the formula behind powerful presentations by Simon Morton, Wiley, Chichester, 2014, 254 pp

I have spent my whole professional life giving ‘presentations’ – as a teacher, lecturer and in business. Anyone who has to spend a significant portion of their lives giving information to other people will find a mine of helpful detail in this book. Some of the material can be found in any authoritative book on management techniques – few people get to be real managers nowadays (as opposed to simply having a morale-boosting but vacuous title) without having staff to control and instruct, either formally or informally. Any teacher-training course will also include some of this material.

As I read through this, I was struck by the fact that even as a writer I would have found this book helpful if it had been available to me earlier in my life. The emphasis, as might be expected, is on presentations given in a commercial business environment using PowerPoint – but many lecturers I have had to listen to would have benefited enormously (or at least I and the rest of the audience would have benefited enormously) if some of the basic principles given here had been followed. There is however no instruction on how to manipulate PowerPoint itself – that can be found in other books.

As would be expected for a book on ‘presentation’ written by an expert in this field, the design of the book is attractive and easily accessible to readers, even to those who might think the subject material rather ‘dry’. I am no expert in new technology but I found the text quite accessible, and there are lots of illustrations. The nub of the argument is that speakers should try to become part of the audience as far as they can rather than staying aloof.
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1 of 1 people found the following review helpful By KatherineJC on 4 Jan. 2015
Format: Paperback
What a great book! I have to admit, the idea of reading about how to put together a PowerPoint presentation wasn't right at the top of my wish (I can already do that, right?), but this book is so much more... It goes right back to the basic principles and explains in the whole concept of effective communication before tackling the various different options available for delivering your message. The graphics and illustrations are clear and effective and the splashes of light-hearted humour keep you turning the page. You could say it's like having the perfect presentation (about presentations) in a book!
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1 of 1 people found the following review helpful By Stephen Hogan on 9 Jan. 2015
Format: Paperback
What a super read, a totally new insight into the world of presentations. It have given me so many ideas. I thought PowerPoint was dead as a presentation tool, it now has a new lease of life. Would definitely recommend it.
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