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The Preference for the Primitive: Episodes in the History of Western Taste and Art
 
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The Preference for the Primitive: Episodes in the History of Western Taste and Art [Hardcover]

E.H. Gombrich
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Product details

  • Hardcover: 264 pages
  • Publisher: Phaidon Press Ltd (1 Aug 2002)
  • Language English
  • ISBN-10: 0714841544
  • ISBN-13: 978-0714841540
  • Product Dimensions: 25.3 x 18.1 x 3.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 564,397 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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E. H. Gombrich
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Product Description

Product Description

This is a documentary study of a recurring phenomenon in the history of changing taste in the visual arts, namely the feeling that older and less sophisticated or "primitive" works are somehow morally and aesthetically superior to later works that have become refined, soft and decadent. Gombrich traces the existence of such feelings right back to classical antiquity, and links them with a crucial psychological observation made by Cicero to the effect that over-indulgence of the senses leads to a feeling of disgust. He also demonstrates the importance of the profoundly influential metaphor, first articulated in antiquity and taken over by Vasari, that compares the history of art to the growth of an organism: like a living organism, art is born and grown to maturity (and therefore perfection), then decays and finally dies. Successive generations of artists and critics, believing the art of their own time to be past maturity, have interpreted the smooth refinement and sensual appeal of contemporary works as symptoms of decline and corruption, and have come to admire earlier works, despite their "immaturity", as possessing superior qualities of sincerity, innocence and rugged strength. With the advent of modernism at the turn of the 20th century this admiration took a radically regressive new twist as artists turned their backs on tradition altogether and found inspiration in the art of exotic cultures and in the works of children and the insane. This book presents a closely argued narrative that documents the role of authors, critics and artists in shaping and changing opinion. After reviewing the classical authors whose writings largely set the terms of the debate, Gombrich then charts its progress from its revival in the 18th century, documenting the often subtle shifts of taste and judgement that frequently focus on the pivotal role of Raphael as a touchstone in the history of taste. In the final chapters he turns to the revolutinary primitivism of the 20th century, to much of which he has himself been an eyewitness.

About the Author

Born in Vienna in 1909, Professor Sir Ernst Gombrich, OM, CBE, was one of the greatest of a remarkable generation of art historians. Joining the staff of the Warburg Institute in London in 1936, he became its director from 1959 to 1976. He was the author of The Story of Art, Art and Illusion, The Sense of Order and 11 volumes of collected essays and reviews, all published by Phaidon. Sadly, Professor Gombrich died in November 2001, having already completed the writing and revision of the text, and having made the final selection of illustrations. It has therefore been possible to proceed with the final stages of making the book fully in accord with the author's wishes, and it is now being published as a fitting tribute to one of the greatest scholars of all time.

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1 of 1 people found the following review helpful
Fav Gombrich book 24 Oct 2007
Format:Paperback
This is my favourite Gombrich text book, I think the questions he discusses are much more pertinent to art history than his other books, which now seem a bit dated. A pity he could not have developed his interests in science for this book, as the question of preference may have profited from a discussion of neurobiology - as an interesting aside, as well as being inline with his previous books Art & Illusion and The Sense of Order.
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