- Hardcover: 304 pages
- Publisher: Simon & Schuster Ltd (7 July 1997)
- Language English
- ISBN-10: 0684825805
- ISBN-13: 978-0684825809
- Product Dimensions: 24.5 x 16.1 x 2.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 989,894 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Power of Product Platforms
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More About the Author
Product Description
Review
Joel S. Birnbaum
Senior Vice President or Research and Development, Hewlett-Packard Comapany
An unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.
Product Description
Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.
Inside This Book
(Learn More)
First Sentence
Product-making enterprises-the ones that survive, that is-are evolutionary entities. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Product-making enterprises-the ones that survive, that is-are evolutionary entities. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
After taking a course at Northeastern University taught by Marc Meyers I decided to read his books. He is very forward thinking and offers ideas coupled with real-world experiences. This book is a must read, right up there with The Goal. As a supply-chain consultant, I give this book to my clients to read.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5 reviews
must read for product architect
13 July 2004
Format:Hardcover
If you are senior RD, then it's the book for you, especially in hardware system industry. I personally appreciate the section of composite design and the concept of product platform. It provide general guide to learn from competitor and way to surpass them.
Software portion is not recommended since the example it provide is not solid enough to work out the argument to apply the same concept to software. However, you may workout your ideas from original platform concept in software planning. Maybe. It remain as a question to me until now.
Software portion is not recommended since the example it provide is not solid enough to work out the argument to apply the same concept to software. However, you may workout your ideas from original platform concept in software planning. Maybe. It remain as a question to me until now.
Fantastic book, easy to read, to the point, insightful
11 Feb 1999
Format:Hardcover
After taking a course at Northeastern University taught by Marc Meyers I decided to read his books. He is very forward thinking and offers ideas coupled with real-world experiences. This book is a must read, right up there with The Goal. As a supply-chain consultant, I give this book to my clients to read.
1 of 2 people found the following review helpful
A must read
23 Sep 2002
Format:Hardcover
This book changed how I approach product design. It focuses on designs that will succeed in the market place. It's not a book specifically on designing for a market, but how a set of systems built on a common platform will allow you to compete in multiple markets at the same time. Meyer and Lehnerd combine marketing, manufacturing, design and strategy. It's loaded with great examples from companies like Black and Decker and EMC. Also impressive is that the authors show how apply platform principles in software and service markets as well as traditional manufacturing
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