Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way. (Daniel H. Pink)
Absolutely fascinating. (Wired)
This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits. (The Economist)
In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples... (The Book Garden Blog)
From the Inside Flap
Most of the choices we make each day may feel like they are the products of well-considered decision-making, but they're not. They are habits. And though each habit means relatively little on its own, over time they have enormous impacts on our health, productivity, financial security and happiness.
People have puzzled over our habits for centuries, but it is only in the past two decades that neurologists, psychologists, sociologists, and marketers have really begun to understand how habits work - and more importantly, how they change.
In The Power of Habit, award-winning New York Times journalist Charles Duhigg takes us to the thrilling edge of scientific discoveries to explain why habits exist, and how they can be changed - to transform businesses, communities, and our lives.
From the Back Cover
How did one ad-man take tooth brushing from an obscure practice to a daily routine across the globe?
How was an army general able to calm violent crowds with fast-food?
How did the swimmer Michael Phelps break a world record with his goggles full of water?
How did an untested CEO take a struggling company to the top of the Dow Jones by tackling worker safety?
How are advertisers able to identify and target pregnant women - often before they have told their families?
The answer is habits.
'Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you'll never look at your world in quite the same way.'
Daniel H. Pink, author of #1 New York Times bestselling Drive and A Whole New Mind