- Paperback: 82 pages
- Publisher: Preo Publishing (Mar 2009)
- ISBN-10: 0956133606
- ISBN-13: 978-0956133601
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 345,742 in Books (See Top 100 in Books)
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Product Description
The Pocket Guide to Fashion PR contains a wealth of advice and insider information on the exciting and fast paced world of Public Relations. Ideal for the new designer and some of the more established women's wear and accessory brands, this guide concentrates on the core aspects of establishing and maintaining a fashion PR plan, whether on your own or within a team.
On the reading list for many of the UK's most revered fashion courses, this guide is an introduction to the skills and dedication needed by any individual wanting to raise awareness, gain recognition and ultimately increase the sales of their product. From press releases to general emails, meetings to industry jargon, The Pocket Guide To Fashion PR concentrates on establishing and maintaining a PR plan that works for you.
Designed for those with minimal experience of Public Relations, it enables you to keep PR activities close to home and under your purse strings, as well as providing invaluable tips for those already succeeding in their PR strategy. From maintaining press relations to securing coverage in national magazines and newspapers, The Pocket Guide to Fashion PR gives you a chance to successfully compete against powerful public relation firms and more established brands.
Excerpt. © Reprinted by permission. All rights reserved.
What if I don't have the budget to handle my own PR?
The guide is designed for those with a minimal budget for PR. If you have access to the internet, a phone, a computer and a camera then you are able to begin work on your PR campaign.
What if I don't have the time to handle my own PR?
The Guide does not expect full time dedication to your PR campaign. We recognise that you are already busy with the designing and manufacturing of your products while possibly even holding down another job to fund your dream. Once you have completed this guide, you will appreciate that structure and organisation will enable you to maintain your PR campaign in just a few hours each week.
What will fashion PR do for me?
In time you will reap many benefits from maintaining your own PR plan. They include:
* Increased sales with both new and existing customers
* Receiving acknowledgment and endorsements from your target media.
* Gaining the attention of potential stockist's such as independent boutiques and department stores.
* Gaining credibility and desirability when approaching financial backers.
* Assist you in attracting better staff who wish to work with a label such as yours.
* Increasing your chances of collaborations and cross marketing opportunities.
* Enable you to bargain with new and existing suppliers and manufacturers etc.
* Attract celebrity customers and endorsements
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I'm studying BA Fashion PR and this book is a great reference guide to assist me in my studies. Would definitely recommend.
2 of 3 people found the following review helpful
Format:Paperback
Well written, current and very revealing. This book succinctly describes the basics of an otherwise opaque line of business that is so crucial to the success of a new product launch.
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