The Philosophy of Branding: Great Philosophers Think Brands [Paperback]

"humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." marketing "entertaining, intellectual, fun and useful. a new way of looking at, and asking questions about, the key elements in branding." mrs research "philosophy of branding is refreshingly witty and original." commerce and industry "will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking." european foundation for management development "refreshingly witty." brandrepublic.co.uk "uses philosophy to draw out a series of fundamental principles for the development and management of brands." journal of economic literature "the book is filled with pragmatic insights, summaries and braun's 'top tips' from the philosophers." professional manager "in fact the philosophy of branding makes for a playful, informative and thought provoking read." brand strategy "within minutes i was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." media week "there are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good "bluffer's guide" to philosophy as well." argent journal of financial services forum "a working familiarity with at least some philosophical ideas makes good sense for successful brand management, because ultimately brand management is the management of meaning" reference reviews, volume 21(8) emerald

"Refreshingly witty." --This text refers to the Hardcover edition.

"Uses philosophy to draw out a series of fundamental principles for the development and management of brands." --This text refers to the Hardcover edition.

Thom Braun takes us into the minds of the worlds greatest philosophical thinkers... ...to reveal what they might say about branding if they were alive today.

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest Western thinkers, to reveal what they might say about branding if they were alive today. On this list are Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, among others.

Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

Thom Braun is Director of Unilever's global Marketing Academy as well as being an ordained priest in the church of England and a successful author. For 25 years, Thom has successfully interwoven his 'careers' as a branding expert, academic. Writer and clergyman into a unique blend of skills and experiences. His marketing and branding credentials come from time spent as a consultant and 21 years working with Unilever, where he plays a key role in the company's global marketing operation. Braun has published several other books.