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The Personality Code: Unlock the Secret to Understanding Your Boss, Your Colleagues, Your Friends...and Yourself! [Hardcover]

Dr Travis Bradberry
3.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Hardcover: 212 pages
  • Publisher: Putnam Publishing Group; annotated edition edition (1 May 2007)
  • Language: English
  • ISBN-10: 0399154116
  • ISBN-13: 978-0399154119
  • Product Dimensions: 2.1 x 15.8 x 23 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,030,950 in Books (See Top 100 in Books)

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Product Description

HardCover Pub Date: 2007 Pages: 212 Publisher: Penguin A revolutionary approach to success and Fulfillment-already being used by hundreds of 1961 1966 1971 1976 1981 1986 of individuals and organizations-now available for the first time in an accessible practical book T he Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths. work smarter with others. and profit from better relationships in our careers. Based on the IDISC (tm) Personality Profile-an updated and rigorously validated proprietary version of DISC. the world's most popular form of personality testing-the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence. Readers will have free access to the online IDISC (tm) Personality Profile ( each book will include a u...

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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A hidden gem 10 Jan 2011
By Dash
Format:Paperback|Verified Purchase
Great little book that makes the case for your character shaping your destiny. Based on a massive survey of 500,000 across the world, it has a fascinating story about twins that get separated from birth and become the ultimate control group. You also get to complete an online survey via a code at the back of the book on your personality. Really useful for personal development at any life stage and written in an engaging, practical style.
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2.0 out of 5 stars Disappointing 6 Feb 2013
Format:Paperback|Verified Purchase
Very brief, no real depth to it. Focused on managers rather than as an individual to improve oneself. Poor value.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 2.8 out of 5 stars  12 reviews
13 of 15 people found the following review helpful
3.0 out of 5 stars Not All That Insightful 13 July 2009
By Wallace Yang - Published on Amazon.com
After having read this book and taken the test I felt that it was a very underwhelming experience. The test was short and after getting the results I was questioning the accuracy and effectiveness of the test. After receiving the results the descriptions of each personality type is a bit vauge and uninsightful. The Myers-Briggs psychology test, which you can take for free online, is much more insightful and useful. Don't waste your money on this book.
15 of 18 people found the following review helpful
4.0 out of 5 stars Good Book 27 April 2007
By Alicia Chen - Published on Amazon.com
Fun to read

I really enjoyed the author's writing in this book. Dr. Bradberry has

influenced me to learn more about myself and to explore the perspectives of

others. I enjoyed the stories, understood the research, and the test that

comes with the book is top-notch. I have benefited so much from this

information I hope everyone who comes in contact with this information have

the same revelations as I did.
12 of 14 people found the following review helpful
4.0 out of 5 stars A twist on MBTI 12 May 2007
By Mounir Dahdah - Published on Amazon.com
Format:Hardcover|Verified Purchase
In short, I liked the book. I took the test, found out I was an Innovator and found out who my antithesis is. All that being said, the iDISC is explained in laymen terms and makes a lot of sense. For those of us who are familiar and have used MBTI, this is along those lines and makes perfect sense.
2 of 2 people found the following review helpful
2.0 out of 5 stars Useless if copy previously used 11 Dec 2012
By Michael J. Begley - Published on Amazon.com
Verified Purchase
The book is interesting, but to make sense of it you must take an online personality test. The code to take the test works one time only, so if someone has previously used it (as happened to me on a copy sold to me as "New") you will not be able to take the test, rendering it practically useless. Thanks to Richard Weber (whoever you are) for using the code in my copy and, apparently, then retuning the book. Jerk.
4 of 6 people found the following review helpful
4.0 out of 5 stars Become aware of who you are and how to use this to your advantage 29 Oct 2008
By Simon Cleveland - Published on Amazon.com
Great work.
It examines the study of 500,000 people from 94 counties (large sample size), their 123,000 personality combinations and the resulted 14 distinct human personalities.
The advice that appealed to me the most was to become aware of what my personality traits are and focus on using them to my advantage. This idea contrasts sharply with the traditional self-help books where one is encouraged to change to resemble someone he/she will never become.

The book investigates the reasons behind human personality, how and when it solidifies and why we can't change who we are beyond a certain point in our lives. Very intriguing.

I highly recommend it.
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