- Hardcover: 196 pages
- Publisher: Happy About (27 Aug. 2013)
- Language: English
- ISBN-10: 160005241X
- ISBN-13: 978-1600052415
- Product Dimensions: 14 x 1.3 x 21.6 cm
- Amazon Bestsellers Rank: 3,224,777 in Books (See Top 100 in Books)
The Personal Experience Effect: Big Brand Theory Applied to Personal Life Hardcover – 27 Aug 2013
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Most Helpful Customer Reviews on Amazon.com (beta)
After reading the first two books in the series, I felt like I had a good handle of the major concepts Jim Joseph would present in "The Personal Experience Effect". For the most part I was correct, which is tough for an author - to maintain interest and attention in a series that discusses similar principals. Jim pulls it off well, and that brings me to the recurring theme of the book: Consistency. I felt the author's consistency through-out the book and series adds value and credibility to his argument that personal branding is largely, if not majorly based on one's ability to consistently convey his brand. Jim also writes very clearly and concisely, making the pages turn quickly and easily without ever pausing to wonder, "What did I just read again?".
There is also an under-lying theme, or hidden twist, in sort of a Disney-movie, or dare I say, Randy Pausch sort of way. A good personal brand depends on Brand Integrity - or as Charles L. Allen would say in "Why Good People Make Bad Choices", consistent decisions build integrity. This is a value that extends beyond building a brand - but for building a strong person of value. Joseph describes Marketers as "good decision makers"; good decision makers make consistent decisions; consistent decisions build brand integrity - brand integrity displays a person of value.
If you would like my short, more direct, Twitter friendly review, I'll quote my recent Twitter post: "Just finished #thepersonalexperienceeffect by @JimJosephExp 1-line review: Pick it up, do the same!..." I read the book over the course of two work-commutes. I will be referencing the work-sheets and importance of personal branding from the book as I teach a couple of Veteran Transition workshops in the next week - because it applies and is THAT valuable. Jim also seemed to nail it on the head - while my introduction to Jim Joseph was due to my venture to enter the Marketing and Branding world upon exit from the military - I am the "Career Coach" in chapter one, and I DO work in Human Resources.
Human Resources at NYSE
Veterans Transitions Advocate
Author at LifebyDamien.com